Twitter announced today that it has acquired New York-based TapCommerce, a specialist in mobile re-targeting and re-engagement advertising. The acquisition, reportedly for about $100 million, was made public hours after Twitter announced the global rollout of its mobile app promotion suite. It’s a further move to strengthen the company’s mobile advertising offerings, along the lines […]
It might surprise you to know that internet radio provider Pandora has outside sales reps (“feet on the street”) in 37 markets in the U.S. These are people knocking on doors and taking offline meetings. It’s part of a larger push (since roughly 2012) into “local advertising.” The company’s focus is on national and regional […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: KLM Learns A Real-Time Marketing Lesson — Don’t Kick #WorldCup Fans When They’re Down Real-time marketing is a tricky business. You want to be in the moment, you want to be […]
Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your brand. And you want to do all that without offending potential customers. That final point is the most important — first do no harm — and it tripped […]
Just in time for July 4, New Orleans-based agency Peter Mayer is out with an admirable labor of love that celebrates America’s independence and, at the same time, brings some 21st century technology to the signing of the Declaration of Independence. The agency’s founder, Peter Mayer, a first generation immigrant who “cherishes America’s freedom and […]
After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being transacting and measuring on viewable ad impressions for video ads. According to the MRC, the new viewable ad impression metric was created in a collaborative effort between the MRC and IAB’s Emerging Innovations […]
Twitter, looking for a bigger piece of the lucrative mobile app install business, announced today the official global launch of its mobile app promotion suite. The ad product, in beta testing with companies such as Lyft and EA for the last six months, enables the placement of promoted tweets that link directly to the iOS […]
Google announced today that it is shutting down its first social network, Orkut, on September 30. Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012. Orkut was […]
I was blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that potential and spent roughly $2 billion on the company earlier this year. At last week’s Google I/O, the company introduced its answer to Oculus Rift and may have largely undermined Facebook’s […]
Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies — or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the […]
Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper 14ymedio.com is the original source of the story. There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 […]
Social media as a practice is nearly a decade old. But for many of us, this job skill is a fairly new requirement. So how do you learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It’s challenging. Most experts […]
Content marketing as a strategy has gained lots of steam over the past few years, though it isn’t exactly a new concept. But long before content marketing became an everyday term among marketers, Joe Pulizzi knew its importance. Seven years ago, he founded what is now Content Marketing Institute, a website dedicated to all things […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: VIDEO + SLIDESHOW: All Search Is Now Social “Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, […]
Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network […]
The Digital Citizens Alliance, an internet safety coalition, is calling out Google for allowing videos that promote the sale of stolen and bogus credit cards to appear on YouTube and then profiting from ads shown alongside the videos. In its latest report [PDF], “Breach of Trust: How the Online Market for Stolen and Bogus Credit […]
B2B companies have been loosening their figurative ties in the past few years, and most everybody is breathing a sigh of relief. But for content marketers, it’s a double-edged sword. On one hand, it’s great news that we no longer need to fill our blog posts with meaningless jargon and clunky technical terms. On the […]
Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if […]
Google+ was the forgotten social network during Wednesday’s Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your […]
Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst Phillip Ross wrote: The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, […]
Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront […]
Pushing forward with its global efforts, Twitter announced today that is has added five internationally focused companies to its Twitter Certified Program. The companies — Luxembourg-based Talkwalker; Conversocial, with offices in London and New York; SocialBro, launched in Spain, now based in London; Argentina-based Socialmetrix, and New York-based Unmetric — specialize in the European, Latin […]
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile […]
In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines.” It’s asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand […]
Mobile is quickly becoming one of the most important (if not the most important) channels for marketers to focus on. As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers is critical. On the heels of mobile/internet analyst extraordinaire Mary Meeker’s now famous […]
In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low tide. For most rivers, this wouldn’t be a problem. The pirate would simply get wet. However, the Thames, being an estuary, rises 15 feet, 20 feet or more at high tide. These […]
Buffer wants to make your content discovery and sharing routine dead simple with Daily by Buffer, officially released today in the iOS app store. The free app strips the process down to basics, serving a full screen view of one story at a time and giving you three choices: Click a button to read the […]
Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early next month. A third from Motorola arrives later this summer. Should you go for one of the July releases and if so, which one? Or should you wait on Motorola? Here’s our guide that […]
It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both […]
The big theme of the Google Keynote at its developer conference was “Android everywhere.” That wasn’t an official slogan or mantra, but it was the ambition behind the many announcements: Android Wear, Android Auto, Android TV. Google wants to put Android powered screens on your wrist, in your car and on your TV, everywhere you’re […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Android Wear Watches Now Available From LG & Samsung Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its […]
Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its Android Wear platform are now available from LG and Samsung. Well, available very soon. Google has said both will be offered for purchase via its Google Play today, though they’ve yet to appear. When […]
Yahoo’s latest ad product allows advertisers to buy display ads on a viewable cost-per-impression basis — brands pay only when their ads are visible on users’ screens. The product, Yahoo Prime View is available for desktop display ad inventory on Yahoo sites and only in the U.S. at this time. According to a Yahoo spokesperson, […]
Today, Heineken launched its “Like For Love” campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand’s Instagram page this morning which show six couples in different pictures. The couples are posed with space between them so that when users Like the image (on the mobile app by double […]
Google opened its annual developers conference today with some staggering statistics about the growth of its Android mobile operating system. Sundar Pichai told the packed keynote audience that there are now more than one billion active Android users per month, up from about 530 million at last year’s I/O conference. He said Google is going […]
During the keynote of Google’s annual developers conference today — Google I/O 2014 — the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into […]
As Chief Marketing Officer for one of America’s most popular quick service restaurants, Chris Brandt heads up Taco Bell’s brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos […]
A blacklist is a way of blocking IP addresses or domains of email servers sending out identified spam. Once a spam source has been identified, the blacklist owner will place the domain and/or IP address onto a list so that anyone can query it and block these spam sources, whether you’re an email provider like […]
If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has been promoting its new analytics solution called “Google Universal Analytics” (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While […]