Tweets that have a photo or video URL tend to lead to the biggest increase in retweets for verified accounts on Twitter. That’s the key takeaway from a Twitter study out this week that analyzed more than two million tweets sent in the span of one month from verified accounts related to TV, news, radio, […]
Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, […]
A new consumer survey by “iBeacon marketing platform” provider Swirl, which works with specialty retailers such as Alexi and Ani and Timberland, shows that consumers are ready for indoor location and marketing. Industry and retailer fears about consumer acceptance of indoor location tracking may thus be overblown. It is true that consumers are concerned about […]
In my previous article, 4 Things Online Marketers Should Know About User Experience (UX), I mentioned specific items that all online marketers, UX professionals, and even designers/developers should remember as they go through the website design process: Content is King, Context is Queen “Usability” and “User Experience” are not the same thing Findability is a […]
With social media marketing constantly evolving, it’s no surprise to find networks popping up that focus on specific industries. Among home improvement companies for example, Houzz and Porch are two social media networks that focus specifically on home improvement and home renovation. After looking at the audience statistics, Houzz seems to be the most popular […]
Amazon has raised the price of its free-shipping and entertainment loyalty program Prime by $20 per year. That’s not much but it may cause up to 10 percent of current subscribers (more than two million) to cancel or not renew. The cost of the innovative and highly successful program for Amazon users has been $79 per […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Promoted Accounts Moving Into Desktop Timelines Twitter’s Promoted Account advertising just got a bit more prominent. As reported first today in TechCrunch, Promoted Accounts recently started appearing in Timelines on […]
Twitter’s Promoted Account advertising is about to get a bit more prominent. As reported first in TechCrunch, Promoted Accounts recently started appearing in Timelines on the desktop version of Twitter. Twitter confirmed the change with us today, saying it’s a natural enhancement to the product it launched in December. It will be rolled out soon […]
Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. […]
When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns. Launched in June of last year, Dynamic Remarketing campaigns in […]
Following the bigger-is-better trend, Google+ has boosted the size of the thumbnails and headlines that display with posts on the platform. As reported this morning by Google Plus Daily, now if the main image associated with the page you are posting is large enough, it will render across the full span of the G+ news feed […]
Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land last week. And I don’t think Mr. Strout — or anyone who holds the opinion that mobile-focused marketing is only possible at the expense of having a good user experience across all […]
We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true — and I highly encourage my clients to maintain active pages for their businesses on social networking sites — it’s also worth discussing the inherent value in […]
What’s Twitter for business? No, it’s not about buying Twitter ads for your business. Rather, it’s about how a business can use Twitter as a means to create conversations about its company, brand and products. This topic — “Twitter for Business” — was the title of a great session I attended at Marketing Land’s SMX West conference […]
Pardon the obvious pun, but a US Senator thinks one of ICANN’s new generic top-level domains … well … sucks. West Virginia’s Jay Rockefeller, chairman of the Senate Commerce Committee, sent a letter to ICANN on Wednesday (PDF version) calling the pending .sucks gTLD “little more than a predatory shakedown scheme.” Rockefeller is concerned that […]
“ Today’s Google homepage includes a small birthday cake image with a “25” candle on top to celebrate the web’s 25th birthday. The image links to a post on Google’s blog penned by the inventor of the web Sir Tim Berners-Lee, asking that everyone “fight to keep it free and open.” Berners-Lee writes: On the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Buffer Adds Content Suggestions To Web Dashboard & Emails Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. […]
Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you’ve connected to Buffer. The rollout has been slowly expanding over the […]
Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the experiment was over in his keynote at SMX West in San Jose, California yesterday. Google started the test in October 2013 with roughly 30 brands. The banners ads appeared at the top of brand […]
As you evaluate your 2013 email programs and work on your 2014 initiatives, be sure to take a hard look at how much of your revenue from email is attributed to triggered programs, as compared with promotional emails. From my experience, 20% is a good, general target for the amount of overall revenue that should […]
Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google trends, the story is pretty clear – Big Data is here to stay. But do you really need more data than you already have? I doubt it. Chasing The Big Data Rainbow? […]
Ah, the simplicity of American baseball: three strikes is an out, and a team’s chance at the bat is comprised of three outs. In cricket, the math is a bit more extensive: an inning is considered complete once ten batters have been struck out, and matches can last several days. It’s no wonder that as far […]
Now it can be told. The tweet that earned a Northern California man a $1.5 million pallet of cash from Esurance’s post Super Bowl promotion was … “What’s #EsuranceSave30?” Perhaps not the most resonant marketing message, but Esurance is still very pleased with the results of the campaign that created the Super Bowl’s most-tweeted hashtag. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Suffers Outage, Returns After 47 Minutes Down Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t […]
Twitter is down at the moment. We started hearing reports about 15 minutes ago. We are watching the Twitter status page, which hasn’t been updated since March 2. We have also reached out to Twitter for comment and will update here if we hear anything. Postscript (2:24 p.m. Eastern): Twitter updated its status page moments […]
Since the Twitter’s IPO last fall there has been no shortage of innovation with ad offerings. From retargeting to tailored audiences to promoted accounts in search, Twitter has been busy. According to Digiday, a new test will focus on bolstering the Direct Response capabilities that the network can offer. The new ad type being tested is […]
The digital video advertising market is expected to more than double by 2017 to $9 billion, according to eMarketer. In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today for public comment. The point is to get […]
Native ads are the “it format” of digital media right now. Perceived to be less visually disruptive and able to command premium pricing, publishers are widely embracing them. That list includes Yahoo, The New York Times and most recently, The Wall Street Journal. Facebook and Twitter also have their versions, too (in-stream ads). Beyond this, […]
The content explosion and the search engines’ shift toward meaning-based content in 2013 has led to a tipping of the scales in the opposite direction from where Search Engine Optimization (SEO) was before Panda and Penguin. Gone are the days of black hat practices like keyword stuffing and paid linking schemes that resulted in a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Welcome Change? Facebook’s New Brand Page Design Mimics Personal News Feeds Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single […]
Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than the current dual display. Facebook said it will start rolling out the changes this week. The change will mean that a page’s posts will appear in the main well of content on […]
As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. […]
According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process. Only six percent of the respondents claimed social media impacted their B2B purchases “a lot” and a meager 22 percent said they were interested in vendor blog content. Conducted by Dianna Huff […]
Following in the footsteps of many other big name web/tech properties, Pinterest published its first transparency report on Friday. But there’s not much of a comparison between Pinterest’s report and the ones that others have shared in the past couple years. While companies like Google and Facebook typically report thousands of government requests in any […]
Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s optimization software previously used link data from Twitter to rank web pages’ social media relevance but it is turning to Bitly to get a more complete picture of user behavior. “The Bitly click dataset is hands […]
As Chief Marketing Officer at one of the largest full-service advertising agencies based in the South, Joe Saracino develops and implements Erwin Penland’s overall marketing plan, while securing new business opportunities across the country in a variety of disciplines and vertical industries. Before joining EP as its first-ever CMO, Saracino spent more than 15 years […]
Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a coveted spot on that ever-present mobile device. But there’s so much more opportunity when it comes to nurturing customer loyalty. That’s the conclusion of a panel of mobile experts who spoke […]
A recent report from social@Ogilvy warns of a world with no organic reach for any brand pages where all brands have to pay to play. Dubbed “Facebook Zero: Considering Life After the Demise of Organic Reach” the study paints a grim picture for the free marketing that brands can harness on Facebook. While the statement […]
Instagram had tip-toed into advertising, debuting ads in users’ streams just last November. Today, it’s reportedly moving into the big leagues with a new advertising deal inked with the agency holding giant Omnicom. Ad Age reports the deal is worth up to $100 million. The deal opens up ads to the brands working with agencies […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Eric Schmidt: Google User Data Safe From Prying Eyes, Even The U.S. Government’s While noting that Google and other U.S. companies are bound by the Patriot Act and the U.S. Foreign […]