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Data

How Users Of Various OSes Differ In Their Online Behavior Over Time

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the “best” timing for their latest initiatives. In this piece, we drill down into […]

Data

Study: Only 20% Of CMOs Use Social Media For Customer Engagement

In its series of reports surveying C-level executives, IBM’s latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as part of their digital marketing efforts, and a growing number feel overwhelmed with the amount of available data. Interviewing 524 CMOs from around the world and […]

Marketing management

Marketing Day: March 19, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Collective And ZenithOptimedia Tout Success Of Online TV Analytics Platform Collective, an advertising technology company, announced this week that its partnership with advertising agency ZenithOptimedia shows how marketers can connect more […]

Data

Collective And ZenithOptimedia Tout Success Of Online TV Analytics Platform

Collective, an advertising technology company, announced this week that its partnership with advertising agency ZenithOptimedia shows how marketers can connect more effectively to their target television audience. ZenithOptimedia is using Collective’s TV Analytics platform to align online behavior of customers and potential customers with TV preferences. That data is then used to help determine what […]

Customer experience

MyBlogGuest.com Confirms It’s Been Hit By Google Penalty

MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging, confirmed this morning that it’s been hit by a Google penalty. Google has been aggressively going after companies that it believes are violating its SEO guidelines in recent months, particularly link networks. This is first penalty that we know of against what […]

Performance marketing

Judge Denies Class Action Status To Gmail “Wiretapping” Suit, Effectively Killing It

Google received a major win yesterday in the potentially massive Gmail “wiretapping” litigation. Class action status was denied to the litigation by US District Judge Lucy Koh. Had the case been permitted to go forward as a unified class action, as Bloomberg points out, “the amount at stake could have reached into the trillions of dollars if, […]

Performance marketing

Facebook Sharing Bug Generates Faulty 404 Errors

It’s a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error. It’s not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you’d […]

Marketing management

IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform

Cloud-based digital marketing technology provider IgnitionOne announced today it has acquired the privately-owned digital marketing platform Knotice. According to the announcement Knotice’s technology will be “seamlessly” integrated into the IgnitionOne’s Digital Marketing Suite, adding data consolidation and fidelity solutions, an email CRM, as well as mobile and cross-device capabilities. “Today we see other large players […]

Performance marketing

Prime Price Hike Hurts Amazon Brand Engagement

Amazon is the Brand Keys Customer Loyalty Engagement leader for online retail. However last week, the brand measurement firm reported that the company’s $20 price hike on its most loyal customers (Prime members) caused the Amazon brand to suffer a loss of engagement. Amazon raised the cost of its innovative free shipping and loyalty program from […]

Marketing management

The Key To Growth Hacking: Never Stop Testing

I’m often asked by business owners about online marketing best practices. They want to know what will help them gain an advantage over their competition or simply drive more leads and more sales. They often want to look better than their competitors, rank higher in search engines and pay less for advertising. The answer I […]

Performance marketing

Do Publishers Have A Clear View Of Viewability?

We recently surveyed comScore’s top 250 publishers to get a sense of their attitudes and readiness regarding viewability. The survey, which came on the heels of our “Viewable Vendor Report,” documented (among other things) the high level of importance agencies, brands and many of you assign to the viewability metric. It was startling, to say […]

Marketing management

In Lead Gen, Sometimes Broader is Better

Today’s marketers are laser-focused on targeting. It makes sense — the idea of picking out who is most likely to buy your product is the ideal situation. In the all-you-can-eat data buffet, reaching our audience and only our audience is relatively easy, and it has become the definition of efficiency. Unfortunately, in lead generation, targeting […]

Customer experience

The Real Value In Ellen Selfie? Samsung’s CMO: Helping Make Moment Of “Joy”

Samsung got huge attention when Ellen DeGeneres did her now famous Twitter-breaking all-star selfie at the Oscars. But Samsung USA’s chief marketing officer says what’s more important wasn’t that the Samsung phone was used but that Samsung helped create a moment of real joy. “The exact phone almost doesn’t matter,” said Samsung USA CMO Todd Pendleton […]

Marketing management

Marketing Day: March 18, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award Last night, home improvement retailer Lowe’s won an O’TooleBox Award for its “Fix in Six” Vine campaign. Created by BBDO New […]

Customer experience

Motorola, LG, Fossil First Brands To Launch Android Wear

Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG’s “G Watch” (presumably for Google) will arrive next quarter and be aggressively priced. Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). […]

Data

New Free Google Analytics App From Narrative Science Creates Reports In “Plain English”

Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers narrative-styled reports. Based on the idea of providing website stats and trends using “plain English” versus a series of charts and graphs, Quill Engage claims to offer easy-to-read reports on site metrics like content engagement data, traffic, sources, referrals, […]

Customer experience

Android Wear: Google Announces Smartwatch

Google today announced “Android wear.” While this could allow for a range of wearables (and probably will in the future), what the company previewed in two videos were smartwatches. The user experience appears to be based on a combination of Google Now notifications and voice search (“OK Google”). There’s also a developer preview being made […]

Customer experience

Yahoo Has 500 Working On Mobile, Up 5-10X From Past

Yahoo’s betting big on mobile, to the degree of having increased the number of those working on mobile to 500 people — a 5-to-10-times increase since before Marissa Mayer took over as CEO. Those figures, along with other tidbits mostly heard before, were part of a keynote conversation with Mayer at the 4A’s Transformation conference — the annual […]

Customer experience

Live Blog: Ad Agencies As Content Creators

If content marketing is the new advertising, then advertising agencies are the new content creators. So how’s the content creation process going? “Content marketing is becoming the future of advertising,” attendees at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies — were told today by Bloomberg Media Group CEO Justin Smith. As […]

Marketing management

Marketing Day: March 17, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Wants To “Tell Better Stories” With New Motion Ads This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion Ads,” they’ll display […]

Performance marketing

Yahoo Wants To “Tell Better Stories” With New Motion Ads

This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion Ads,” they’ll display on the Yahoo homepage, vertical category homepages and the Yahoo login page. The example ad below for Kraft Singles depicts a warm grilled cheese sandwich with steam rising from the melted cheese. (It does look […]

Customer experience

American Express CMO John Hayes: Marketers Win By Interpreting Change

When American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads carry calls to tweet and technology keeps accelerating. How to survive as a marketer? Stay with the fundamentals, especially the ability to interpret change. Hayes gave a keynote address at the 4A’s Transformation conference today […]

Performance marketing

Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks

Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers — many of whom are still weary from last year’s roll out of enhanced campaigns — on edge. First, the company released a statement on Wednesday saying many new updates to AdWords will […]

Marketing management

Google Seeking To Keep Depth Of Gmail Scanning Confidential

Google is currently fighting a federal consolidated class action lawsuit over Gmail scanning and data-mining. A main legal theory in the case argues Google’s activity constitutes illegal “wiretapping.” Google is reportedly trying to keep confidential many of the details of its internal processes and has asked US District Judge Lucy H. Koh “to redact ‘confidential’ information from […]

Marketing management

Get To Know: Nanigans Senior Vice President Of Marketing

As the Senior Vice President of Marketing for Nanigans, Dan Slagen oversees all things marketing for the online advertising solutions provider. He launched the company’s Agency Partner Program and serves on the executive team. A fervent proponent of thought leadership and education, Slagen has won features on CNBC’s Fast Money, and in many publications including The […]

Performance marketing

Facebook Testing Business Manager, A Powerful Tool For Agencies And Large Businesses

Managers of Facebook pages for agencies and large businesses take heart. Facebook is testing a new dashboard that seems to solve many issues that have for years frustrated those managing large stables of pages. As reported today in TechCrunch, Facebook is testing a Business Manager dashboard that gives administrators the ability to control pages and […]

Marketing management

Marketing Day: March 14, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Direct Traffic Beats Facebook By A Mile For Engagement On News Sites It shouldn’t surprise anyone that readers of news websites who navigate directly to a site are significantly more loyal […]

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