More from MarTech: Page 2

Performance marketing

Instagram Surpasses 200 Million Users & 20 Billion Photos

It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past two years. The photo sharing network has officially topped 200 million users who have posted 20 billion photos to date. While Facebook has taken some slack recently for their perception in the […]

Customer experience

Google’s Got Glass, Facebook Has Oculus, How Might AOL and Yahoo Respond?

In the wake of the $2 billion Oculus acquisition announcement by Facebook people on Twitter are expressing their opinions of the deal and speculating about potential copycat acquisitions by Yahoo and AOL. BREAKING: Yahoo buys ViewMaster pic.twitter.com/dbMtDq6rTd — Evan Kirstel (@evankirstel) March 25, 2014 AOL is embracing 3D Virtual Reality too, it seems! pic.twitter.com/YTidIYe5qg — Scott […]

Performance marketing

Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead

It’s now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in today’s current iteration of the app) users input their location of an Instagram photo by tagging the location from information pulled in by Foursquare. According to Fast Company, Facebook is now testing the […]

Performance marketing

Facebook Buys Virtual Reality “Platform Of Tomorrow” Oculus For $2 Billion In Cash And Stock

Facebook has just acquired “the platform of tomorrow.” The company announced this afternoon that it was acquiring Oculus — the company behind the Oculus Rift virtual reality (VR) gaming headset and platform — for $2 billion in cash and stock: Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the […]

Marketing management

Marketing Day: March 25, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Adds More Targeting Power To Lookalike Audiences Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the […]

Performance marketing

Facebook Adds More Targeting Power To Lookalike Audiences

Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based […]

Customer experience

Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. “Maker already […]

Customer experience

Majority Of Shoppers Want Cross-Channel Personalization — Survey

According to a new survey, cross-channel shoppers want personalization on retail/ecommerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The […]

Marketing management

Marketing Day: March 24, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Case For Content Automation Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the […]

Customer experience

The Case For Content Automation

Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. […]

Data

First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for […]

Performance marketing

Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”

Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, “crisis,” comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third […]

Performance marketing

AdRoll Publishes New Book On Retargeting With Tips & Case Studies On What Works

In their new book, The Retargeting Playbook, executives from retargeting firm AdRoll — Adam Berke, president, Greg Fulton, head of product, and Lauren Vaccarello, VP of marketing — aim to help marketers get more out of their retargeting campaigns and provide numerous case studies on successful ads and campaigns. The book is dedicated to “marketers […]

Marketing management

Get To Know: Continuum CMO Jeanne Hopkins

With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions. In her role as Continuum’s CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she […]

Marketing operations (MOps)

How Microsoft Scroogled Itself As The Defender Of Email Privacy Over Google

For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that doesn’t respect privacy, it has said. Microsoft can now retire that Scroogled campaign. After violating the privacy of a third-party’s email account, Microsoft’s not in a position to be taking the high-road, any longer. The […]

Marketing management

Marketing Day: March 21, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Watching Video Through A Reddit Filter Just Got Better If you like watching random videos on the Internet but want them a bit less random, you can tune into reddit.tv. Launched […]

Customer experience

Watching Video Through A Reddit Filter Just Got Better

If you like watching random videos on the Internet but want them a bit less random, you can tune into reddit.tv. Launched in 2009, reddit.tv pulls video posted on the link-sharing network into a dashboard, allowing viewers to “easily flip through the hottest videos of the day and see what’s going on in your favorite […]

Performance marketing

Tumblr Partnership With Viacom Opens Door To MTV, Nickelodeon & Comedy Central

After announcing Tumblr sponsored posts earlier this year, the Yahoo-owned blogging platform has joined the growing list of social media sites making advertising deals with television programming networks. According to a report on CNET.com yesterday, Tumblr has entered into a marketing partnership with television programming company Viacom. From the CNET.com article: Viacom — the parent […]

Performance marketing

5 Ways To Ease The Facebook Page Organic Reach Blues

It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts. The ominous headlines hit almost daily, including two […]

Data

3 Insightful Ways To Visualize Your Keyword Data

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely because strategists, analysts and executives are getting more savvy in general, but also because there are more and more easy-to-use analytics packages out on the market. Although this is great, this […]

Performance marketing

Will In-Store Bluetooth Beacons Marginalize QR Codes?

Though many fans of QR codes will strongly disagree, I would argue that they haven’t found their “sweet spot” in mobile marketing and must do so relatively soon or be marginalized. Similarly, SMS was once a much touted opportunity for marketers but has since failed to gain widespread marketing adoption. Despite some statistics showing that as […]

Marketing management

Marketing Day: March 20, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network […]

Customer experience

Study Confirms Smartphones Now #1 Screen, Beating TV

A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I’m going to discuss just a few of the […]

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