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Marketing management

Marketing Day: February 4, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: A Quick Death: Facebook Kills Off Open Graph Collections For Developers Last March, Facebook announced that they’d be making apps a “bigger part of Timeline” and that developers could create custom […]

Performance marketing

A Quick Death: Facebook Kills Off New Open Graph Collections For Developers

Last March, Facebook announced that they’d be making apps a “bigger part of Timeline” and that developers could create custom collections to help users express themselves. This past Friday, however, they did a 180 and pulled the ability for users to submit new collections; but, existing collections will still function. Collections allowed Facebook users to […]

Marketing management

Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year

While iSpot.tv and Unruly both ranked Budweiser’s “Puppy Love” the No. 1 most popular Super Bowl ad, Ace Metrix says Microsoft’s “Empowering” 60-second spot was this year’s most effective Super Bowl commercial. Earning an Ace Score of 710, the television and video advertising analytics firm claimed, “Microsoft eloquently demonstrated the expansiveness of their technology portfolio as […]

Performance marketing

How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

Looking for ways to boost your organization’s social media engagement in 2014? As a marketer, you’re tasked with the slippery job of putting together content strategies in an environment that’s constantly changing, thanks to social media’s seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one […]

Marketing management

Marketing Day: February 3, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations Facebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or […]

Performance marketing

Facebook Maps Super Bowl Fan Engagement From 185 Million Conversations

Facebook reported earlier today that 50 million people (“unique people”) globally were communicating about the Super Bowl via the site or apps last night. The 50 million people apparently had 185 million “interactions.” That’s roughly 3.7 interactions per person on average. Facebook has been eager to insert itself into real-time communication about live events and […]

Performance marketing

Still Trending: How Esurance Became The Most Talked About Brand Of The Super Bowl

According to the latest data from Networked Insights, Esurance has won what might be dubbed the “Conversation Bowl” with 539,610 (and climbing) conversations on Twitter — far higher than number two T-Mobile’s 309,780 conversations — with an ad that ran after the Super Bowl ended. Esurance itself now says its campaign has earned more than […]

HubSpot

Get To Know: HubSpot CMO Mike Volpe

In early 2007, Mike Volpe joined HubSpot as the company’s fifth employee. With Volpe serving as chief marketing officer, HubSpot has since grown from 10 to 10,000 customers, expanded from 5 to 650 employees, and raised $100 million in venture capital. Under Volpe’s leadership, HubSpot has won more than 30 marketing awards and has been […]

Digital transformation

It’s True: @JCPenney Might Have Won The Super Bowl Buzz

Last year, Oreo had its big moment “newsjacking” the Super Bowl, crashing in with a tweet about the event that won the buzz even though Oreo wasn’t an sponsor. This year, Oreo literally sat this one out — and JCPenney’s “mitten-garbled” tweets might have won. Twitter measurement company TweetReach says that JPC was the most-discussed non-sponsor […]

Performance marketing

Twitter: More Super Bowl Tweets Than Ever, No Blackout Or Wardrobe Malfunction Required

Twitter’s shared that this year’s Super Bowl generated 24.9 million tweets, more than ever before, edging out last year’s record of 24.1 million tweets — and this without a blackout or any other unexpected events other than the Seattle Seahawks’s complete stomping of the Denver Broncos. Twitter is still churning through the data, but the […]

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