Facebook Pages have had the feature since 2012. Twitter added it last April. Now Google+ has caught up to its social media rivals by giving users the ability to pin posts to the top of their pages and profiles. Rolled out earlier this week, the feature is accessible on the desktop version of Google+; just […]
Walmart showed everyone who was boss last weekend on social networks, online sales, and now, YouTube. Not only did the brand rank as the top social performer among retailers, Walmart’s website generated 1.5 billion page views from Thanksgiving through Cyber Monday – contributing to what it claims was its best day ever for online sales. […]
People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about it. Abandoners can be hot prospects, and companies spend a lot of money trying to re-engage them so they’ll come back to the site and finish what they started. […]
Just over half (50.1 percent) of spending on paid search ads and SEO efforts will go to mobile starting next year, according to research firm, eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to mobile by 2018. Last year, eMarketer […]
Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending real-time email campaigns based on consumers’ current environments and weather conditions, marketers can increase open rates by 2.5 times and double the amount of unique clicks versus traditional promotional email campaigns. […]
When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” In today’s content-driven world of digital marketing, I see it differently. In my experience, there are other factors that are far more influential in optimizing content. Optimizing content is less a matter […]
In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2 billion in mobile ad revenue for the year. Now eMarketer forecasts that the company will become the third largest mobile advertising company in the US in 2015. Accordingly it will pass Twitter, […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Outdoor Company To Post User-Generated #ThankfulThisHoliday Photos On Billboards Digital billboards operated by Lamar Advertising are getting sentimental this year, thanks to the company’s social media effort. Chartbeat Shines A Light On […]
Digital billboards operated by Lamar Advertising are getting sentimental this year, thanks to the company's social media effort.
Chartbeat appears to have solved a piece of the dark social puzzle. Turns out a significant percentage of unattributed traffic to publishers is coming from mobile apps and last night at 6 p.m. Eastern the analytics company flipped a switch on its real-time dashboard to place that traffic in its proper bucket. It’s still early, […]
Until now, advertisers using Twitter’s mobile app promotion to drive app installs could only get analytics on ad performance by working with one of the platform’s ad tech partners. Today, the company announced app marketers can get these insights for free via Answers. Answers is part of Twitter’s developer platform introduced in October, Fabric, which […]
Columnist Brent Hieggelke argues that mobile is more than just a marketing channel -- it's an evolution in how consumers interact with brands.
When AppLoving predicted that 30 percent of Cyber Monday transactions would come from mobile devices there was considerable skepticism on Twitter, including from comScore’s chairman. According to the data consensus Cyber Monday mobile buying didn’t quite hit 30 percent but it did earlier in the weekend. Now, a new set of data from anti-fraud software […]
How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips.
For most marketers, Instagram analytics is a pay-to-play proposition. The Facebook-owned social network only offers its analytics dashboard to advertisers, and it has only been selling ads to a selected group of brands. So businesses that aren’t in the favored club and want deeper insights about their efforts on the popular network must turn to […]
How are you measuring the effectiveness of your display ads? Columnist Liane Dietrich says emerging tools for looking at omni-channel engagement are proving invaluable.
Marketers today don't suffer from a lack of data -- instead, they're overwhelmed. Columnist Chuck Sharp advises how to tame the information beast.
Two years after Alexis Madrigal coined the term, we’re still largely in the dark about Dark Social. Dark Social, you’ll remember, is that portion of referral traffic that lacks information to trace it back to its source. In Madrigal’s Atlantic.com article introducing the idea, he reported that nearly 69% of social referral traffic to publishers […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Bravo ‘Vandalizes’ Cars To Spark Social Conversation About ‘Girlfriends’ Guide To Divorce’ To raise awareness of its first scripted show, Bravo drives around Manhattan showing off what can happen in a bad […]
To raise awareness of its first scripted show, Bravo drives around Manhattan showing off what can happen in a bad split.
According to ComScore’s latest ecommerce report, Cyber Monday was the biggest online shopping day ever. ComScore says desktop online spending reached more than $2 billion on Monday, a 17 percent increase over last year’s Cyber Monday revenue. [pullquote]Cyber Monday reached $2.038 billion in desktop online spending, up 17 percent versus a year ago, representing the […]
Mobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting on a variety of levels. Among other things they suggest, counterintuitively, that geofencing may be a better branding tool than audience targeting and the latter may be a better direct response tactic. The company, which […]
Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in November year-over-year, according to Kenshoo. With the higher CPMs, advertisers also saw ROI jump significantly in this time period. CPMs saw a 7-fold increase, while return on investment nearly doubled and click-through rates […]
Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La” video. Based on each brand’s combined number of social shares for video ads shared during 2014, marketing technology company Unruly ranked the top ten most shared brands of the […]
Widespread buying incentives on older iPhone and iPad models from big box retailers this weekend seem to have driven a lot of sales. Mobile analytics provider Localytics documents how effective discounting was in motivating these purchases. The company looked at new devices on its network both before and after Black Friday. Prior to Black Friday […]
There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed search as the top driver of referral traffic to content on the web. Of course, BuzzFeed would be pushing that narrative; the site famously ignores SEO optimization strategy and focuses on creating […]
As more advertisers move toward buying display ads on a viewable impression basis rather than by served impression, Google looked across its display ad platforms, including DoubleClick, to find out what affects an ad’s viewability. A viewable impression occurs when at least 50 percent of an ad in view for more than one second, according […]
Sifting through the data in the aftermath of Black Friday-Cyber Monday, Wal-Mart has emerged as the top social media performer, driving more than 151,000 conversations related to the start of the holiday shopping season, according to Salesforce Marketing Cloud. Amazon and Kohl’s also posted strong results with 127,000 and 114,000 social mentions; Apple (67,000) and […]
A new Facebook survey polled users with six questions on usage of the social site versus other networks and apps. From the looks of the questions, it appears the social network is looking to confirm its foothold in the news realm and find out how users interact with celebrities on the network and its competitors. Two […]
Want to develop a content strategy that differentiates your brand from the competition? Columnist Jonathan Blank explains how.
Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments are crossing each others' boundaries.
How can you take your emails from good to great this holiday season? Columnist Jimmy Daly says the keys are context and personalization.
Sharethrough, which enables advertisers to distribute their content via dynamical native ad units on publisher sites, announced today that all ad impressions served through its ad exchange will be viewable. Advertisers can now buy ads on a viewable cost per thousand impressions (vCPM) or continue to buy on a cost per engagement (CPE) basis. […]
Vibes co-founder Alex Campbell answers questions from marketers looking to overcome mobile app fatigue and drive sales.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: AT&T Helps You Combine Emojis And Christmas Carols For Holiday Season Awesomeness The telecom company and its agency are #winning with a catchy interactive experience. Mobile Weekend: Traffic Crosses 50 Percent, Transactions […]
The telecom company and its agency are #winning with a catchy interactive experience.
If you’re one of the last-remaining mobile skeptics you will probably be converted by the torrent of data coming off Cyber-Weekend. Literally dozens of reports and stats showed a massive surge in both mobile traffic and transactions compared to last year. At one point mobile traffic exceeded 50 percent of all US online traffic, while mobile transactions reached 30 […]
Marketing Land's Online Retail Sales Report shows the holiday shopping season is in full swing.
Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers will be able to buy app ads that are optimized for reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” Facebook explained in a blog post. “For example, advertisers […]
Today, Google-owned DoubleClick rolled out eight updates to its Verification product to address concerns about brand safety and give advertisers more control over and accounting of where their ads appear online. Here’s a quick rundown of the features Google is focusing on. Ad Blocking There are several features around ad blocking. Advertisers can add to […]