E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
Yesmail says "Cyber Week" may not have created a sense of urgency in shoppers.
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3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers.
Sharethrough Launches Native Advertising Cards Across Mobile Sites And Apps
Once limited to leading social platforms, Sharethrough is enabling cards across its publisher network.
The Road To Email Design Superstardom & A Look Into The Future
Want to be more innovative with your email design in 2015? Contributor Andrew King shares important considerations.
Holiday E-Commerce Rose Just 8 Percent YoY In 2nd Week Of December
Retailers will be looking for a repeat of 2013's "Procrastinator Pop."
Rumor: Twitter To Check Into A Partnership With Foursquare For 2015
A partnership between Twitter and Foursquare could help both services boost their offerings in the ongoing quest for social domination.
Marketing Day: Target Twitter Ads By Mobile Device, E-Commerce Conversion Rates & The New CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter Ads Can Now Be Targeted By Mobile Carrier & New Devices
The new options are available today in 35 countries and are coming soon to Ads API partners.
Infographic: How Twitter Users Love To Watch & Tweet About TV
Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to be influencers that others seek out for opinions about television shows. And the time they tweet about TV the most? When TV shows are airing live. Those are some of the findings from a new […]
Lowe’s Adds Instagram Hyperlapse Videos to Award-Winning #LowesFixInSix Vine Series
Think you need fancy technology to do video marketing? The home improvement store and agency BBDO once again show that an iPhone will do just fine.
E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report.
IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Percent Threshold
Citing the need for industry cooperation, the IAB says 2015 will be a transition year for viewability.
InMobi Exchange Launches Programmatic Mobile App Audience Buying
Automated direct order buys enabled in 36 countries.
Survey: Just A Third Of Digital Marketers Make Mobile A Priority
Marketers cite data overload and media fragmentation as key challenges in 2014.
Help Your Marketing Team Build Airplanes, Not Minotaurs!
As marketers, we use technology for outgoing communications and campaigns. Contributor David Rodnitzky exhorts us to use the latest tools internally, as well.
More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting
Study shows marketers are investing more heavily in retargeting, saying it performs as well as search, email and other display.
The New Year & The New CMO: 3 Key Predictions For 2015
Digital marketing is always evolving, and that means CMOs have to evolve as well. Columnist Jim Yu shares his predictions for what CMOs will need to focus on in the new year.
YouTube’s New Beta GIF Creator Is A Blessing For Brands
A new beta GIF animation tool is far and away the easiest way to animate video clips directly within YouTube.
LinkedIn Redesign To Display More Actionable Info To Help Trigger More Connections
A cleaner LinkedIn homepage is coming, chock full of new personalized stats and enhanced ways to keep in touch with connections.
Yelp Introduces New App For Business Owners With Push Notifications
Yelp is releasing a new app for business owners. Unsurprisingly called “Yelp for Business Owners,” it’s available for iOS and Android users in all countries and languages in which Yelp currently operates. Until today local business owners with Yelp profiles had to tolerate a less than optimal experience accessing their account information on a smartphone. There was no […]
Google Shopping May Go Deeper Into E-Commerce With “Buy Now” Button To Challenge Amazon
Google is reportedly floating the idea of a "Buy Now" button and two-day shipping program.
Marketing Day: Facebook Touts Right-Rail Ads, iPhone Drives Half Of Mobile Internet Traffic & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
20th Century Fox Promotes ‘Taken 3’ With Clever Social Campaigns
While the holidays may conjure up images of Liam Neeson as the mild-mannered yet befuddled Daniel who is mourning the loss of his wife and struggling to bring up his stepson in Love Actually, Neeson is typically associated with an entirely different sort of persona. If you’ve seen him in Darkman, Batman Begins, Clash of the […]
Facebook Says Redesigned Right-Rail Ads Are Performing Better
Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released details about how the new format is performing. Not surprisingly, Facebook reports, the news is positive. In an eye-tracking test, Millward Brown found that the new ads were […]
Report: Apple iPhone Drives Half Of All Mobile Internet Traffic
Chitika Insights has a produced a report that shows the traffic share of different smartphone makers across both apps and the mobile web in North America. The iPhone is the leader in both categories, though somewhat surprisingly, its share of traffic is greater on the mobile web than in the world of apps. Chitika drew […]
5 New Year’s Resolutions For Display Advertising In 2015
2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve. Inspired by common personal resolutions, here are five ways to make 2015 your best year ever. Get In Shape Is your display advertising […]
Reports: Mobile Apps Capture Most Internet Time, Exceed TV
Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore, which affirmed to Internet Retailer (based on previously released data) that the bulk of digital media time in the US is spent on mobile devices. More than half of Americans’ internet time […]
The 8 Most Common Content Optimization Mistakes We Saw In 2014
As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content. However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found […]
Marketing Day: Google Play’s Top Apps Of 2014, SlideShare Analytics & Zuckerberg’s Thoughts On “Dislike” Button
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
If Twitter Is The News King, Is Instagram Really A Threat?
Twitter co-founder doesn't "give a s**t" about Instagram's higher user numbers, while Instagram promises to improve search for breaking news images.
Lexus Brings Branded Animated GIFs To Mobile Keyboards
Working with advertising agency Team One, Lexus has capitalized on the animated GIF craze and the ability of iPhone users to switch keyboards. The automaker has introduced a collection of holiday-themed animated GIFs, available through animated GIF keyboard app, PopKey. Some of the animated GIFs are Lexus branded. Other are not. All are witty and fun, including a winking […]
Estimote-GuestDriven Hotel Beacon Rollout To Show Broader Location Capabilities
Beacons are probably the first meaningful wave of “internet of things” technology. Most of the discussion to date has surrounded their uses in retail-store environments. However they will be deployed much more widely over time. One such example is Estimote’s recent announcement with GuestDriven in the hotel industry. Beacons and apps in a hotel environment can do a […]
5 Great Takeaways From The “Tweeting For Champions” Keynote At SMX Social Media [VIDEO]
The Boston Red Sox and Los Angeles Kings talk about how they prove social media ROI, the value of listening and replying on Twitter and what makes a great social media brand.
Google Play’s Top Apps Of The Year: Facebook Most Popular Social App In 2014
Android says 'Health and Fitness' was the fastest growing app category in the Google Play store, with MyFitnessPal at the top of the list.
What CMOs Need To Know About Internet Marketing: The Essential Guide
Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape.
SlideShare Launches Free Analytics
LinkedIn's presentation sharing website now offering geographic, traffic and timing data for all users.
Five Bad Marketing Habits To Give Up In 2015
As 2014 draws to a close, many of us are trying to both take stock of the year behind us and get ready for the one ahead. There’s a lot of advice out there about what you should be doing; but if you’re secretly thinking, “Sounds nice, but I’ll add that to my list when […]
Zuckerberg Dislikes The Idea Of A Facebook “Dislike” Button
"That's not something that we think is good for the world," the Facebook CEO says during his second town hall Q&A.
Google Updates iOS Search App, MSN Rolls Out Verticals For iOS, Android
Google has updated its iOS search app in accordance with its new “material design” aesthetic and functionality, now making its debut in Lollipop (Android 5.0). The Lollipop-inspired material design UI is generally speaking an upgrade over the previous version of the app. The new search app incorporates the Lollipop vertical card carousel of mobile web pages, making it easy […]
Marketing Day: YouTube Analytics In Adwords, Facebook Adds Call-To-Action Button & Insight On Its New Targeting Tool
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.