Nintendo And Ebates.com Score With Top Holiday Ads
Ace Metrix ranked the top performing video ads this holiday season.
More from MarTech: Page 2
Culture Of Content: The Success Criteria
Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to create and to distribute content, to contribute to the overall content pool, and to become part of the content circulatory system. But how […]
Video RTB Misses The Mark Over Half The Time
Clearstream study finds 63% of video impressions won in November did not meet advertiser criteria.
Top 10 Columns Of 2014 On Design, Usability & Conversion
You've gotten someone to your web site. Now what? Here are the top columns of 2014 offering guidance on this critical topic.
Marketing Land’s Top 10 Retail Columns In 2014
The retailer-oriented columns that touched a nerve with our readers in 2014.
Study: For Retailers Shopping For Social Success Consistency Is The Key
It's not the retail vertical that you're in that defines social success, it's the dedication and consistency that defines you.
Marketers Get Aid In Promoting Facebook Videos Off Of The Network Thanks To New Service From Virool
As brands rush to adopt Facebook video, a new service from Virool helps marketers increase video engagement & exposure off of Facebook altogether.
Marketing Day: Twitter iOS Analytics, Omni-Channel & Native Mobile Ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter Providing Link To Tweet Analytics For Some iPhone Users
Soon marketers may not need to leave their app to judge the effectiveness of recent Tweets.
5 Days Of Equality Campaign Recognizes Revoked Same-Sex Marriages
Working with Razorfish New York, LGBT advocate and news organization GLAAD launched 5 Days of Equality, a social media-style anniversary celebration for 31 same sex couples who were married last year and then had their nuptials pulled out from under them five days later. Last year, the Australian Capital Territory passed a bill that legalized […]
7 Challenges Facing Google With The Rise Of Native Mobile Advertising
Can Google's search and display businesses compete as native in-stream advertising takes hold on mobile?
Mobile’s Promise For 2015
For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this year about how mobile advertising spend would increase across industries. According to eMarketer, total media ad spend in the U.S. saw its largest increase in a decade, and mobile was set to lead this year’s […]
Omni-Channel Finally Becomes Mainstream In 2015
While “omni-channel” has been a buzzword for the past few years, it’s fairly acknowledged in the retail and marketing worlds that very few companies are actually doing it — or doing it well. It’s clear from the Black Friday and Cyber Monday holiday sales that in-store and online sales are no longer two distinct experiences. […]
8 Reasons Why Loyalty Programs Are Imperative For Marketers
Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty. What exactly is a loyalty program, then? While the specifics of each program may differ, the premise remains the same: a […]
Marketing Land’s Top 10 News Stories Of 2014: Facebook Layout Changes, Oscar Selfies, CIA Tweets & More
Our look at the most popular news stories we covered in 2014 kicks off two weeks of year-in-review lists.
How Google Became A Santa Tracker Tradition To Rival NORAD
Will future generations think of Santa tracking as synonymous with Google as past ones have thought of for NORAD?
Omni-Channel To Omni-Fail: How Target Went Wrong From Sale To Customer Service
One of the major buzzwords in retail is “omni-channel.” The notion behind that overused term is the delivery of a consistent brand and shopping experience across channels: online, mobile or in store. According to the omni-philosophy, traditional retailers are supposed to be breaking down the walls between their “.com” and actual store experiences for the benefit of both: buy online, pick up […]
Another Year, Another “Facebook Isn’t That Popular With Teens” Report
While teen Facebook use is nearly 2x the nearest competitor, the social giant has once again displayed a slip in market-share according to a new study.
Google Sues State Attorney General Who Allegedly Conspired With MPAA
State Attorneys General are the top cops in every state and have traditionally been regarded as public officials of the highest integrity. However recent revelations from the NY Times and The Verge suggest they are now being targeted and manipulated by industry groups that can’t accomplish their objectives through formal legislation. As The Verge reported last week, the Motion Picture […]
Facebook F8 Will Be a Two-Day Affair In March 2015
The annual conference for Facebook developers will be March 25-26 in San Francisco.
Marketing Day: Instagram Purges Fake Accounts, Top 10 Most Tweeted TV Shows & IAB Online Ad Revenue Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Ingenious Stunt Tricks Real Pets With TV Pets
What’s more fun that a cat video, a dog video, or even a parakeet video? A video featuring all three, that’s what! Electronics brand LG created just that to tout the brand’s new 4K TV. The brand filmed clips featuring animals against various backgrounds that would match the backgrounds of the settings in which they’d later place the […]
Instagram’s Fake Account Purge Mostly Spares Top Brands
Popular accounts lose millions of followers in "Instagram Rapture," but no top brand account loses more than 5% of its roster.
Special Report: Will People Ever Buy Through Social Media?
While Twitter and Facebook continue their in-feed Buy button tests, Pinterest and Instagram show promise as places where people are more motivated to make purchases.
10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together
In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two of these: Development: Making the website. This is what developers do. Optimization: Making the website get found. This is what the SEOs do. For a website to reach its full potential, the […]
Top 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” Sets Single-Episode Record
Generating 310,000 tweets in the span of one-minute, "The Voice" set the record for most-Tweeted series minute of 2014.
IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 online advertising will come in around $14 billion. If so that would mean the full year 2014 would […]
The Death Of The Keyword (As We Know It)
Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation with the user. Google is doing that by modifying the search query based on the entire “conversation,” and most importantly, it is doing that across all your devices. […]
Marketing Day: December Ecommerce Report, More Facebook Video Stats & CMO Predictions For 2015
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter
Even as the IAB reported today that Q3 digital advertising revenues were the highest recorded to date, the industry is in the midst of soul searching — if not crisis. A recent analysis from the Association of National Advertisers found that there are billions of dollars of annual online ad fraud in the US. And Google recently […]
December 2014 E-Commerce Orders Up 16.5% & Revenue Climbs 15.6% Over Last Year [Report]
Custora says current trends indicate another record-breaking holiday season for online retailers.
More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook.
Old Navy Celebrates 12 Days Of Christmas With #StealOrStay White Elephant Vine Game
This month, working with We Are Social and Niche Media, Old Navy launched a white elephant gift swap game called #StealOrStay. For 12 days, beginning December 8, the brand is posting the 12 gifts it will give away on Vine and Twitter. To enter a drawing to win a prize, a person must retweet or […]
What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year.
Would Someone Please Tell SEO Tool Makers About Mobile?
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach.
Report: Most News Sites Score A “D” For Mobile User Experience
While not yet dominant across the industry, mobile visits to news sites continue to grow. Yet most of the top traditional news sites woefully underperform on mobile devices according to The Search Agency’s latest “User Experience Scorecard.” The company scored the mobile performance of the “top 50 print news and media companies” in terms of “user […]
Brand Safety’s Moment Has Arrived (At Last)
When I started the 614 Group in 2011, digital brand safety was a key component of the original business plan. However, if I had tried to hold an actual summit on the topic, I probably wouldn’t have been able to fill a phone booth with high-level ad-tech veterans. Fast forward to three years later: in […]
Marketing Day: Instagram Tops Twitter In Brand Engagement, Email Design Tips & Holiday E-Commerce Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Target Teams With Improv Everywhere For Elaborate Christmas Carol Stunt
The retailer orchestrates a feel-good stunt for a video distributed via email, social media and PR channels.
Instagram Is Still Trouncing Twitter In Brand Engagement
Data from analytics firm Socialbakers shows a nearly 50x engagement advantage for Instagram over Twitter.