5 Ways The Apple Watch Changes Marketing
You can do almost anything from your wrist with the new Apple Watch. Will that change the way marketers promote their products and services?
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Alibaba IPO To Drop $9 Billion In Yahoo’s Lap
The Alibaba IPO is nigh. Next week the Chinese ecommerce company will start trading on the New York Stock Exchange and Yahoo will be one of the big beneficiaries. The expected range of Alibaba’s share price is $60 to $66 but it could easily go higher depending on demand. And demand is expected to be very […]
Marketing Day: Amazon User Ratings, Germany Demands Google Customer Service & eBay In-App Ads
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised […]
Online Mortgage Lead Generator To Pay $500K Fine For Deceptive Ads
A Colorado-based firm has agreed to pay $500,000 to settle charges by the Federal Trade Commission (FTC) that it falsely advertised free mortgage refinancing services online. The lead generator, Intermundo Media, LLC used the name “Delta Prime Refinance” in ads that claimed homeowners could refinance their mortgages for free to attract leads it then sold […]
Agency Crowdsources ‘Selfie Speeding Signs’ To Display On Interactive Billboards
Would a billboard better get your attention if it pictured a friend, family member, or even yourself? That's the idea behind a new campaign collecting selfies to deter speeding.
E-Commerce Practices That Are Costing Conversions
Are you inadvertently turning customers away? Contributor Tim Ash outlines simple fixes that can make all the difference.
Amazon Displaying Segmented User Ratings
Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably. The new display, which aggregates and displays ratings by Amazon Mom members for other Amazon Mom members, was […]
German Court Orders Google To Do Better Customer Service
A court in Berlin Germany has ordered Google to “stop ignoring customer emails and start offering a way to communicate with the company.” This comes in response to a complaint brought by the Federation of German Consumer Organizations. According to PC World the automated response to the email address “[email protected]” said that Google couldn’t read […]
Facebook Returns After Limited Outage
For the second time this month, Facebook is down for many users. We started hearing reports of the outage on — where else? — Twitter, soon after 8 p.m Eastern. Last week, the social network suffered a 20-minute outage; it had several more lengthy blackouts earlier in the summer. Here’s the current Twitter chatter about […]
EBay Set To Offer In-App Mobile Advertising
EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience, beautifully integrated […]
Marketing Day: Facebook Refines Ad Hiding Signals, Starbucks Sets The Bar For Mobile & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Adjusts News Feed To Refine Ad Hiding Signals Facebook is adjusting its News Feed algorithm again, announcing today two refinements to how it deals with user feedback on advertisements. For years, […]
Facebook Now Asks Why You’re Hiding That Ad, To Better Target Them & Block Offensive Ones
Facebook has announced that after users hide ads, it’s going to ask for more details about why — and that will be used to better target those simply aimed at the wrong people, as well as better block ads deemed offensive or spammy to everyone. For years, Facebook has given users to ability to hide […]
Is It Time For Brands To Silence Their 9-11 Tributes On Social Media? Yes
It’s time for a moment of silence from brands. Today is the 13th anniversary of the worst terrorist attack on American soil, and brands are out in force on social media reminding us that they remember. Most brands posting on Twitter are taking the safe route by keeping overt marketing and brand logos out of […]
Brand To Re-Create Marilyn Monroe’s Iconic Dress-Blowing Scene Then Urge Others To Share Their Own #MyMarilynMoment
The Sexy Hair hair care brand seeks examples of potentially embarrassing moments that social media fans turned to their own advantage.
Power Editor Updates Give Advertisers Better Previews & Import Options
Roughly one week ago, a few changes slid through the Facebook Power Editor Interface and into the hands of marketers. These changes included a better preview pane for News Feeds ads and a new bulk import option for specific ad targeting types. The changes that rolled out on September 4th should enable advertisers to use ads […]
From Coffee To Mobile King: How Starbucks Serves Up Its Mobile Strategy
Need a better plan for mobile? Follow Starbucks' example to take your brand to new heights and beyond with a proven mobile approach.
New California Law Says Businesses Can’t Stop Consumers From Posting Online Reviews
So-called “non-disparagement clauses,” buried in terms and conditions or consumer purchase agreements, would probably be voided under the First Amendment. However, that issue won’t need to go to the Supreme Court — at least for California consumers. A new law, just signed this week by California Governor Jerry Brown, makes these contractual waivers, aimed at […]
Facebook Is Testing A Way For Users To Schedule Deletion Of Posts
Let’s say you want to post a special offer on your business’ Facebook Page, but you don’t want the evidence to stick around forever. Currently, you would have to manually delete the post, but that could be changing. Facebook is running a test on a small number of users’ iOS devices that gives them the […]
That List Of 5 Million Leaked Gmail User Names & Passwords Is Not As Scary As It Seems
Not to worry. Too much. Yes, nearly 5 million Gmail user names and passwords were posted on a Russian Bitcoin forum Tuesday, but it appears that many, if not most, were either outdated or user name/password combinations used to access other websites. The more security experts looked, the less alarmed they became about the breach. […]
Survey: 53 Pct. Like New iPhone, 33 Pct. Want The Apple Watch
Following the Apple announcements yesterday Toluna QuickSurveys conducted an online poll of 1,000 Americans about their reactions to the iPhone 6 and Apple Watch. The survey showed a positive reaction to the new iPhones but less enthusiasm for the Apple smartwatch. Overall 53 percent of survey respondents said they liked the new phone’s design, but […]
New Benchmark Reports Coming To Google Analytics
According to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users that have opted in to share their data anonymously with Google. The new reports pull industry acquisition and engagement metrics from 1,600 industry categories, 1,250 markets and seven size-buckets, allowing users to analyze data by channel, location, […]
Marketing Day: Twitter’s “Flight” Conference For Mobile Developers, MLS CMO Profile & Retargeting Tips
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New In-Feed Video Ad Format From Unruly Launches With Over 100 Publishers Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to […]
New In-Feed Video Ad Format From Unruly Launches With Over 100 Publishers
Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the web page on which the ad appears in real time. “There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated […]
Allstate #ItsGood2Be Twitter Challenge Offers Colleges $150,000 In Scholarships
Allstate, a long time sponsor of college football with its Good Hands Field Goal Nets since 2004, is, in celebration of the program’s tenth anniversary, launching a new campaign that includes new ads, PR, promotions and social and digital activations. Central to the campaign is the brand’s #ItsGood2Be Twitter Challenge. The challenge asks college students […]
Twitter Courts Mobile Developers With “Flight” Conference On Oct. 22
Twitter announced today that it will hold its first conference for mobile developers, on Oct. 22, at the Bill Graham Civic Auditorium in San Francisco. The fee for the conference, called Flight, is a Twitter-appropriate $140 and will be kicked off with a speech by Twitter CEO Dick Costolo. Technical sessions will follow. Here’s Twitter’s […]
Get to Know: Major League Soccer CMO Howard Handler
In January of 2012, Howard Handler was named CMO of Major League Soccer, driving the league’s marketing, digital, programming and content efforts, along with overseeing CRM, fan insights and special events initiatives. Handler has built and burnished some of the most well-known brands in the world, including The Madison Square Garden Company, the artists of EMI […]
Is Your Retargeting Missing The Bullseye?
Even if your display retargeting campaigns are performing well, that doesn't mean there's no room for improvement!
Evaluating The ROI Of Your Content Marketing With Event Tracking
Want to know more about how your content is performing? Columnist Matthew Barby provides a helpful how-to using Google Analytics.
Managing The Flow Of Content In Social Media
Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly.
Why Apple Pay Might Succeed With Mobile Payments Where Google Wallet Failed
Google Wallet essentially failed with an NFC-based offline mobile payments system; what makes anyone think that Apple will succeed with Apple Pay? It’s also based on NFC technology. However there are some significant and subtle things that Apple has done that give Apple Pay a better chance of mainstream adoption. At the highest level the […]
DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet
Look before you tweet. That should go without saying, especially if you are running the social media account for a brand or business, but DiGiorno Pizza is spending the day in damage control because of an extremely careless tweet last night. DiGiorno burned itself by joining a Twitter hashtag conversation about domestic violence — #WhyIStayed […]
Marketing Day: Apple iPhone 6, 6 Plus & Watch, YouTube’s Top Ten Ads & Ford Newsjacks #AppleLive
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: First Look: Apple Watch Puts Social Media On Your Wrist The Apple Watch, unveiled today in Cupertino will enable users to keep up with their social connections from their wrists. Apple’s not […]
Retailer Re-Invents Coupon With Stop-Motion Instagram Videos
In an effort to reach a younger audience, a department store finds an ingenious way to distribute discounts.
First Look: Apple Watch Puts Social Media On Your Wrist
The Apple Watch, unveiled today in Cupertino will enable users to keep up with their social connections from their wrists. Apple’s not the first to market with a socially enabled watch, but given the company’s history with hardware innovation we wouldn’t bet against them doing it as well or better than its main competition, the […]
YouTube’s Top 10 August Ads: Madden NFL Ranks #1, But Samsung’s The Brand To Beat
EA Sports’ “Madden NFL 15” ad took the No. 1 spot on YouTube’s list of most watched ads in August, earning more than eight-million views. After capturing the No. 1 and No. 3 spots in July, Samsung’s ad for its Galaxy Alpha phone won the brand the No. 4 spot on the top ten list […]
Google Expands Product Ads Footprint With AdSense For Shopping
Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based product listing ads (PLAs) to third-party retail and commerce sites. Walmart.com is among the limited number of retail sites using AdSense for Shopping. The sponsored ads show related products along the left-hand side of the […]
Ford Motor Company Takes A Newsjacking Bite Out Of #Applelive Event
Ford Motor Company is having some fun with today’s Apple news today with a real-time tweets. Not a bad idea when the eyes of the Internet are tuned to Cupertino for the unveiling of the iPhone 6 and Apple’s entry into the smart watch market. Sure, Apple has cutting edge technology. Ford’s response: “#WeGotThat2” We’ve […]
Apple iPhone 6 and 6 Plus Announced, As Expected
The leaks appear to have been nearly 100 percent accurate. Early into the keynote, Apple came out of the gate quickly announcing the two highly anticipated handsets: the iPhone 6 (4.7 inches) and the iPhone 6 Plus (5.5 inches). Both phones are thinner than the existing iPhones and boast more pixel density and faster CPU performance. […]
Live Blog: Apple’s iPhone 6, iPhone 6 Plus & Apple Watch Event
As expected, Apple announced two new iPhones today, as well as a new digital payments system and smartwatch. Below, our live blog of its event, where the iPhone 6, iPhone 6 Plus, Apple Pay and the Apple Watch were revealed. You might find the live stream from Apple itself still available here. In addition, we’ll have […]
In The Marketing Industry’s Machine Age, Who Do You Trust?
Welcome to the new marketing machine age! Columnist Kendall Allen explains how human relationships are more important than ever, despite technology's ascendance.