More from MarTech: Page 5

Marketing management

Goofy Comedian Posts Whacky Instagram Videos to Promote Summer Festivals

To help promote over 300 summer festivals in the city, Amsterdam-based agency Natwerk created an Instagram-based campaign called The Festival Reporter. The work consists of 15-second videos featuring comedian Sina Khani who has created a collection of comical videos highlighting the many interesting things to do while in Amsterdam. From July 1 through the end of […]

Marketing management

Tiananmen Date Over, Chinese Unblock Access To Google

Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied […]

Performance marketing

World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.

After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don’t love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and […]

Data

Dodge Marketing Plan Doom With A Performance Framework

One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency’s biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing […]

Marketing management

Marketing Day: Twitter Celebs Get Tweets Indexed, Mobile Social Sharing Surges & New Pinterest Follow Button

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study] If you are counting on Google indexing your tweets, you had better have Twitter influence — […]

Marketing management

Get To Know: FOX Head Of Corporate Marketing Dan Robbins

With nearly two decades of marketing, product, creative, and business strategy experience, Dan Robbins serves as head of corporate marketing for FOX, a manufacturer of high-performance suspension products for a variety of on- and off-road vehicles, mountain bikes and motorcycles. Within his role at FOX, Robbins oversees the company’s branding efforts, and creates integrated marketing […]

Customer experience

How To Achieve Better Conversion Rates for Your Third Party Web Applications

If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably feeling some conversion pain. Even though these systems provide a (usually) less expensive option than building it yourself, they are usually quite ugly and have a subpar user experience. We’ve become accustomed to third […]

Data

Data-Powered Message Strategies That Drive Better Customer Experiences

Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and many other stats — as well they should. But the data we collect and track as email marketers, and the tools and methods available to us — to improve results or resolve problems or provide new services […]

Performance marketing

How Happy Would You Be After 99 Days Without Facebook?

How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that Facebook manipulated emotionally during the now infamous 2012 experiment. But you could have been, and Facebook is not sharing the list of human guinea pigs. And you probably feel a bit creeped out by Facebook’s […]

Customer experience

Picture Of Struggling YouTube Emerges From Report

The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of its own, internal ambitions in terms of viewing hours and revenue. (The figures below are from 9to5Google, which published excerpts of the article.) YouTube seeks to reach an internally set goal of 1 billion […]

Marketing management

Forecast Says Digital Revenue Will Exceed TV By 2018

If eMarketer’s latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the […]

Customer experience

Goodbye Email, Hello Rich Media Messaging

“Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient. With […]

Data

4 Things To Get Right Before You Pay For Traffic

If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before you start burning cash. Determine: What’s a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy Determine: What’s A Visit Worth? The most immediately actionable analysis for a […]

Customer experience

Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts “a relative revival of the global PC market” this year, driven by enterprise upgrades. However it says tablets will outsell […]

Performance marketing

Google Invests $500 Million In Shopping Express To Win Larger Share Of Online Shopping Market

In a push to win a bigger share of the online shopping market, Re/code reports Google is investing $500 million to expand its Shopping Express initiative, the search company’s same-day delivery service for local products. According to the Re/code article: Investment so far has gone towards the marketing of the service in each new city and the […]

Marketing management

Samsung #UnderWaterSelfie Stunt Offers Free Phones To Those Who Take The Plunge

Leveraging the #underwaterselfie tag to promote their new water-resistant Galaxy S5 phone, Samsung, working with Zurich-based Serrantega, surprised pedestrians alongside Lake Zurich with something a bit unsuspected. While people enjoyed the sun, a scuba diver suddenly emerged from the depths with a Galaxy S5 in his hand. As he emerged, he raised the phone, offered […]

Performance marketing

First Party To Whom? Display Targeting Data Demystified

With the ever-increasing drone of industry rumblings about the demise of the third-party cookie, many ad tech players have begun highlighting “first party” prominently as a key buzzword in their positioning. Frequently, this is used in the context of “first-party data” and, in some cases, “operating in the first party” for online advertisements. This has […]

Performance marketing

How To Handle Email Marketing For Franchise Brands

More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, franchisers deal with a number of different types of franchisees — single location, multi-location, multi-state, small corporations, partnerships, solely owned, highly sophisticated, unsophisticated, etc. Fragmentation is more the rule than the exception, so clear and consistent messaging, […]

Customer experience

iPhone Has Largest Market Share Growth Over Past 3 Years

With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn’t much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look […]

Customer experience

Testing Is At The Heart Of Marketing Success

Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the long-term. It is not enough to simply create a quality marketing program and leave it alone to do its job. Rather, the marketing plan for any business needs to be monitored on a daily basis […]

Performance marketing

Facebook Reports Month-Long “Discrepancy” In Reach & Engagement On Pages

If any Facebook Page administrators were wondering about iffy reach and engagement metrics for posts recently, Facebook quietly provided an explanation today. As reported first by the Inside Facebook blog, Page managers who access the Insights dashboard are seeing this message: There is a discrepancy in the engagement and reach metrics for all Page Posts […]

Marketing management

Marketing Day: EPIC Files Facebook Complaint, Google’s Android Wear Apps, Q&A With Denny’s Social Media Lead

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds” A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully […]

Performance marketing

Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds”

A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully messed with people’s minds” with its psychological research in 2012. The Electronic Privacy Information Center charged that the research study — which manipulated the News Feeds of nearly 700,000 Facebook users to study their emotions — […]

Marketing management

Lexus Illuminates Kuala Lumpur Skyline With LED-Lit Stuntmen

There isn’t anything particularly interactive — or interactive at all — about today’s Creative Of The Day, but this work from CHI & Partners for Lexus is quite cool. “Strobe” is a one-minute film which captures stuntmen in LED light suits suspended in midair throughout the city of Kuala Lumpur. The video is shot to make it appear […]

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