Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: StumbleUpon Quietly Becomes Profitable As Advertisers Flock To Mobile-Friendly Native Ads Ten years on, the online content discovery and bookmarking service StumbleUpon is hitting its stride in attracting advertisers to its […]
Ten years on, the online content discovery and bookmarking service StumbleUpon is hitting its stride in attracting advertisers to its mobile apps. The company has released revenue data for the first time showing it’s now profitable and expects revenue to hit $35 to 40 million this year, growing as much as 33 percent from last […]
The First Amendment of the US Constitution protects Facebook Likes as free speech. That’s according to a US Fourth Circuit Court of Appeals ruling, as reported by the Wall Street Journal. The underlying facts of the case involved sheriff’s deputies who were fired for endorsing (Liking) the sheriff’s political opponent on Facebook. The existing sheriff discovered […]
The iPhone 5C became available for pre-order last Friday. On Monday, there was no press release from Apple touting boffo sales (as there has been consistently in the past). This was immediately interpreted by the market as a “disaster.” The flagship iPhone 5S becomes available on Friday. My suspicion is that we’ll see some sort […]
In July, Adobe acquired tag management technology Satellite. Today, the company announced the integration of that capability into its marketing hub Adobe Marketing Cloud, which already includes such as Analytics, Target, Media Optimizer, Experience Manager and Social. Like other tag management solutions, the Satellite technology consolidates tracking code for various analytics, advertising and marketing services. […]
If you went out to the mall and asked random people what type of person any particular brand would be if the brand were to one day wake up as a human, you’d find that people most certainly do project personality onto brands. In social media marketing, the most successful companies are having one-on-one conversations […]
Google’s slow rollout of Google Glass, not to mention one big technical challenge, means it’ll be years before the device is available publicly in Europe. That’s what two reports are saying after Google hosted a show-and-tell about Glass in Brussels on Monday. The company began a series of meetings with lawmakers and journalists, letting them […]
It was big news last month. For the first time since May 2011, Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there’s apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let’s explore […]
I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But according to Acxiom’s foray into data transparency, AboutTheData.com, I am the proud parent of one child. And I’m a pretty scrappy and stylish single parent, too — seeing as I […]
Over the past few years, using image posts has paid off for brands within the News Feed. The large image post and the link in the text would boost engagement more so than a simple link share in many cases. However, the tables may have turned back to link shares. Earlier this year, Facebook boosted […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Reportedly Looking To Replace Third-Party Cookies With New AdID USA Today is reporting that Google is looking to upend the way the industry tracks online activity for advertising purposes. According […]
USA Today is reporting that Google is looking to upend the way the industry tracks online activity for advertising purposes. According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering […]
An early paradox of location-targeted mobile display advertising is that it typically generated better results but presented smaller audiences. Brands and agencies often shunned geo-targeting (and geofencing) for this reason. They wanted “scale” above all other considerations. When brands used geo-targeting, it was often limited to the city or DMA level. It rarely got more […]
BrandAds co-founder and CEO, Avi Brown, and his team said they saw a need for more transparency in video ad campaign effectiveness. Today, after two-years of development and testing, the team launches its first product, BrandAds Bridge, to measure video ad performance in real-time. “At a time when there is an aggressive doubling down on […]
B2B marketing platform, Bizo, has launched Bizo Full-Funnel Analytics, new attribution reporting in the Bizo Marketing Platform, to help marketers track and measure the impact of their display advertising campaigns. According to the company, the Bizo platform includes proprietary data on more than 85 percent of the US business population and 120 million professionals worldwide. […]
It’s no secret that Facebook is heavily focused on improving the content of its News Feed. The company has made a number of recent announcements around the News Feed, not to mention that it’s running several tests, too. When Facebook recently announced its focus on high-quality content in the News Feed, the explanation of that […]
While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays. According to Google’s Consumer Survey, 30% of holiday shoppers start their holiday shopping before Halloween, and nearly half of them plan to purchase gifts online. Today’s shoppers utilize various online and […]
Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform. Curalate says images can be submitted to Fanreel via […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics To Cease IE8 Compatibility By End Of 2013 Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. […]
Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the company is, “Deprecating official compatibility of Google Analytics with Microsoft Internet Explorer 8 (IE8) at the end of 2013.” Google says it wants to focus its energy on new […]
Ad network Chitika has released data on the comparative traffic being driven by the Nexus 7 and Kindle Fire, prompted by the introduction of the new Nexus 7 in July. Chitika looked at North American tablet-based web traffic between June and August of this year. While Nexus 7 web traffic remained remarkably consistent during the […]
Starting today, site owners using the Hypertext Transfer Protocol Secure (HTTPS) protocol can add AdSense ad units to their pages. Google has updated the AdSense ad code to support Secure Sockets Layer (SSL) used by many sites including ecommerce, financial services and social networking sites to protect sensitive information like passwords, payment information and financial […]
Today Yandex announced the addition of look-alike audience targeting to its growing list of ad targeting capabilities. Advertisers can now target new users whose online behavior is similar to that of their own site visitors who have take a specific action such as completing a purchase or adding items to the shopping cart. Both Google […]
The Pew Research Center released new survey data about mobile phone internet access today. The organization says that 93 percent of smartphone owners use their phones to go online and 63 percent of all mobile phone owners do so. Pew says that 34 percent of all those who go online with their phones do “most” […]
As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a hint of truth to them, they can often misrepresent reality by taking exceptions and presenting them as rules. Other times, people might take a vendor’s approach to a certain […]
As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate. It can intensify customer engagement, drive quality leads and produce higher ROI. Consumer brands understand just how essential and […]
Tumblr has been making quite a few tactical maneuvers since being purchased by Yahoo! in May. Today they’ve solidified a deal with DataShift, a data analysis & analytics company. DataSift users will now have access to the full Tumblr firehose of 5.5 billion global interactions. Marketers will be able to use this Thumblr data to […]
IBM has launched the cloud-based IBM Digital Marketing Network to give clients easy integration between more than 100 ad tech vendors. The network allows organizations to share analytics data with their other advertising and marketing solutions to inform media buys based on individual buyer behaviors in real-time. The network harnesses Digital Data Exchange, IBM’s tag management […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s Dick Costolo: “We Don’t Send Ads Via Push Notification” Hot on the heels of yesterday’s IPO announcement, Twitter CEO Dick Costolo has had to clarify that the company isn’t testing […]
Hot on the heels of yesterday’s IPO announcement, Twitter CEO Dick Costolo has had to clarify that the company isn’t testing the sending of sponsored tweets via push notification. The background is that several Twitter users have reported that they’re getting tweets pushed to their mobile devices from Dropbox — tweets that go beyond the […]
If the dashboard for your Google+ Page is showing that you suddenly have zero followers, two things: 1.) You’re not alone. 2.) Google knows about the problem and is working on a fix. I started noticing the bug yesterday: All Google+ Pages that I manage are showing that they have zero followers. It’s happening only […]
Twitter’s Android app has been steadily improving over the past year, getting a cleaner UI and more features. According to The Verge, the Android app is getting a new set of duds. The new look is a lighter, crisper version of the Twitter app and will be available for beta testing now. Gone are dark […]
ChannelAdvisor’s August report on Same Store Sales (SSS) shows that, despite slight dips from July, Amazon and eBay continue to show stronger growth than the ecommerce market as a whole. Amazon SSS rose 24 percent in August while eBay SSS increased by 19 percent, compared to 16 percent growth for overall ecommerce (excluding travel) in […]
Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics column migrated to Marketing Land, this post is going to talk interactive charts. When you’re creating a dashboard, real estate is minimal, so you find ways to consolidate your data and allow the dashboard […]
Twitter’s verified users have two new filtering options on their “Connect” tab that are aimed at weeding out spam and making it easier to communicate with other verified users. The two new filters are labeled “Filtered” and “Verified.” In an email to verified users, Twitter explained how both tabs works: If you click on “filtered,” […]
Facebook says it’s starting to test auto-playing videos in user News Feeds. But most brands, advertisers and marketers will have to wait for their videos to get this treatment. The test is rolling out on mobile devices over the next few weeks. Videos will auto-play as the user scrolls through the News Feed — but […]
How do you tell the world world that you’re planning to go public? If you’re Twitter, you tweet it — and that’s Twitter did today. The tweet was sparse on the details, saying that Twitter “confidentially” submitted an S-1 filing to the US Securities & Exchange Commission to go public: We’ve confidentially submitted an S-1 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Forecast: Mobile Devices To Eclipse PCs In Q4 This Year IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this […]
IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments. IDC expects essentially flat growth for the PC […]
Today Google+ Hangouts On Air relieved some impressive updates that will help fuel interaction and interactivity. The new feature has been dubbed the lengthy “Live Q&A for Hangouts On Air ” moniker and allows the presenter to view and answer questions in a format that allows others to follow along. Presenters will now be able […]