Twitter announced today that it has launched an analytics tool that measures the impact of Promoted and organic Tweets on offline CPG sales. Using the “offline sales impact” tool developed in conjunction with data analytics company Datalogix, Twitter measured organic and paid activity for 35 different CPG brands on the site, spanning a number of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Facebook Starstruck? Evidence Shows Site May Be Following Twitter’s Lead With Celebrities More and more celebrities are using their Facebook fan pages to interact with followers. According to AllThingsD.com, the […]
More and more celebrities are using their Facebook fan pages to interact with followers. According to AllThingsD.com, the uptick in posts from some of Hollywood’s most popular personalities is not a coincidence. The technology news site reports that the increase in celebrity activity is part of Facebook’s strategy to bring more stars to the site. […]
YouTube Founders Chad Hurley and Steve Chen are at it again. This time the duo’s company, AVOS, has built a video creation app that allows users to quickly and easily record video. The name of the app is MixBit and it is launching today for iOS. According to the NYTimes, MixBit has many of the […]
These days, the entry points to the Internet are becoming increasingly diverse. Once relegated to computers, the ability to access the Internet eventually came to phones and tablets — and we’re now seeing the emergence of a wide variety of Web-enabled devices, including TVs, glasses, watches, cars, microwave ovens and more. As newer Internet-capable devices come to […]
A new customer satisfaction report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site’s mobile performance drives customer satisfaction more so than premium content. According to the study, “While mobile users want the newest releases and latest functions, the main driver of satisfaction for streaming mobile sites and apps […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Instagram 4.1 Allows Video Uploads From Library Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers. The new […]
Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One immediate thought comes to […]
In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data “to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks”. Marketers haven’t been without analytics for Tumblr: the platform itself […]
Facebook has started a very limited test that shows trending topics to select U.S. users of its mobile website. The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across Facebook. Clicking the widget then shows the user what his/her friends are saying about the topic, followed […]
Digital content doesn’t just happen. Marketers require tools to get it done. The range of software and tools serving content marketers has mushroomed in the past couple of years. As researchers and analysts at the Altimeter Group, we started looking at the space informally back in April, building a list of software vendors. Currently, we’ve compiled […]
Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed. Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share. Android remained the top mobile operating system, with 52 percent of the US smartphone market […]
AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405 million in cash and stock. The deal is expected to close in September. Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works […]
Like many other well-intentioned Google updates before it, the new Gmail inbox has set off a bout of angry and confused complaints from users. Also like many other updates, this one has sparked criticism from marketers who are certain the email-sky is falling. But keep the faith, Marketing Chicken Little — there just may be […]
Yahoo announced they are updating their logo on September 4th at 9pm PST, and over the next thirty-days, they will be showcasing a variation a day of the logo on their home page. The day one logo is shown here, and each day, Yahoo will change the logo in an effort to have “some fun […]
One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him regularly creating some very elaborate, physics-defying devices and traps, yet he is still unable to catch the bird. I think if he had ever paused for a moment and thought […]
Marissa Mayer has chosen former Googler and Spanish entrepreneur Bernardo Hernández to lead Yahoo’s photo-sharing unit Flickr. Before coming to Yahoo, Hernández managed Google’s Zagat property. AllThingsD.com reports that Hernández has actually been at Yahoo for a number of weeks, “…but did not have a specific role until now.” Hernández’s first Internet venture idealista.com, has […]
Video marketing company Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top […]
Twitter announced today a number of updates for their iOS and Android apps, including a new login verification, search suggestions with a social context, and an updated photo gallery in search. The new login verification enrollment lets users approve login requests directly from their iOS or Android app. It is in addition to the SMS-based […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook Updates News Feed Algorithm With New “Story Bumping” & “Last Actor” Factors Facebook is changing the way it ranks organic posts that are eligible to show up in its users’ […]
Facebook is changing the way it ranks organic posts that are eligible to show up in its users’ News Feeds. The company announced two new factors — “Story Bumping” and “Last Actor” — during a media session today, and also promised more transparency in the future about how and why certain posts show for certain […]
Nielsen released an independent Twitter Causation study today that proves Twitter activity influences Live TV Ratings, while Live TV Ratings simultaneously impact program-related Tweet volume. The study set out to discover if Tweets were driving TV Ratings, or if TV Ratings increased Twitter activity around shows already being watched. According to the research findings, while […]
Today, leading social search and analytics site, Topsy, is gaining some (free) major upgrades that will make marketers giddy. Topsy will now be offering access to exact statistics around any search term/phrase including sentiment analysis. Previously, this data was listed on Topsy for “significant Tweets” only, but moving forward, users will be able to view […]
Google has officially launched official Google-made AdSense apps for iOS and Android. The Android version went live in the Google Play Store on July 31st, and the iOS version went live in the Apple App Store last night. The apps pretty much offer the same features, which include: Earnings overview reporting Earnings by top sites […]
Over the last five years of social media experience, I’ve made many mistakes. Most of them could have been avoided, but I learned quite a lot from them. Like they say, there are no mistakes — just experiences. It’s all about designing your network. It might sound weird because on social media, it’s pretty much […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Don’t Tweet Evil: In Light of UK Threats Twitter Cracks Down On Abuse Like setting up unanimous Twitter accounts to spew 140 characters of hatred, abuse and threats? Well, Twitter may […]
Like setting up anonymous Twitter accounts to spew 140 characters of hatred, abuse and threats? Well, Twitter may soon shut you down as part of their commitment to users in light of recent journalist threats. Three female journalists had recently been the subject of bomb threats in the UK, with two receiving threats of rape. […]
Google has announced that it’s rolling up AdPlanner and the Contextual Targeting Tool and Placement Tool into the new Google Display Planner. The consolidation is designed to unify the process of researching, planning and launching campaigns on the Google Display Network. The Contextual Targeting Tool and Placement Tool will be sunsetted in the next few […]
LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn. Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up […]
On May 29, Google began rolling out a newly designed Gmail inbox that includes five separate tabs to group emails. After the announcement on Google’s official Gmail blog, users began seeing their emails sorted into three tabs – Primary, Social and Promotions – with the two additional tabs, Updates and Forums, available from the Configure […]
As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late 2012 when two-thirds (67%) of adults used social sites. So, how far have we come? Well, back in 2005 just 8% of adults used social networking […]
Feedly, the popular RSS reader that shined during Google Reader’s closure, has quietly launched a “Pro” version of their RSS service. The pro version comes at $5 per month or $45 per year. Some early adopters have the chance of paying a one time fee of $99 for a lifetime, which I gladly did this […]
“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one many CMOs are struggling with. But too often it’s the wrong question, and often asked for the wrong reasons. It’s as if a single feature, processing limit, or interface […]
AdAge is reporting that Gary Briggs has been hired as Facebook’s new CMO — the first time the company has had such a role. Most recently Briggs was an advisor to Motorola Mobility CEO Dennis Woodsie. Before that he was SVP of marketing at Motorola. Briggs was also VP of consumer marketing at Google from […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Slideshow: The Periodic Table Of SEO Success Factors Explained Earlier this week at Search Engine Land, we updated our popular Guide To SEO with a quick slideshow summarizing the key factors […]
In 2014, we updated our popular Search Engine Land Guide To SEO with a quick slideshow summarizing the key factors of successful search engine optimization. The Search Engine Land Guide to SEO slideshow and companion guide explains each of the success factors in more detail over the course of nine chapters, each filled with additional resource links, SEO tips […]
A couple of years ago, Apple took away the right of third-party book sellers on iOS devices to link through their apps to their online stores. Most prominent among these is Amazon/Kindle. The move was clearly anticompetitive, although consumers could still get to the Kindle store (and others) via the mobile Web. Last year, the […]
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the update changes the way each keyword’s 1-10 numeric Quality Score is reported. Quality Score is a metric in paid search that represents the relevancy of an ad with respect to the search query, […]
At an event in New York today, Google and Motorola unveiled the long-anticipated Motorola Moto X. You can read about specs and first hands-on reviews on Techmeme. The phone is getting a generally enthusiastic response from those that have received early demo units. (We don’t have one.) From an overall design standpoint, it’s a giant […]
Today, LinkedIn released its financial results for last quarter, showing the company had earned $363.7 million in revenue during the second quarter of 2013, an increase of 59 percent compared to Q2 2012. LinkedIn’s 2013 second quarter revenue earnings were split between the following three product segments: Talent Solutions accounted for 56 percent of second […]