The soap opera continues: Not 24 hours after Microsoft released a new YouTube app for Windows Phones, Google has disabled it. As The Verge is reporting, Google says the new app violates its terms of service: Microsoft has not made the browser upgrades necessary to enable a fully-featured YouTube experience, and has instead re-released a […]
According to a report in AllThingsD, which Facebook apparently confirmed, the company is testing — emphasis on that word — a new payments system in which consumers would use stored credit card data (on Facebook) to buy things on third-party mobile apps. Payment would be triggered using Facebook log-in credentials (not unlike Amazon’s one-click purchase […]
After retiring Latitude earlier this month, Google announced today that they have added location sharing features to the Google Maps app. Users can now share “pin-point” or “city-level” locations, and filter which of their connections can see a location by selecting Google+ circles. Along with the new Google Map location sharing updates, Google+ for Android […]
Mobile loyalty platform Placecast has sponsored research (conducted by Harris Interactive) since 2009 about consumer attitudes toward mobile marketing and specifically receptiveness to location-based mobile marketing. The research is called the “Alert Shopper” and it’s now in its fourth year and fourth wave. The particular survey out today was done in May and had 2,000 […]
Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search shows dozens of articles on how to survive major inbox overhauls like Google Wave, Gmail Priority Inbox, and Hotmail’s Sweep. These changes to the inbox pale in comparison to the threat that […]
Many posts list ways to increase the effectiveness of your email marketing campaigns… but what about the things you shouldn’t do? Here’s a list of seven things that will actively decrease the effectiveness of your email marketing campaigns. You can improve your emails conversions by avoiding these issues! 1. Incorrectly Tracking Conversions When it comes to […]
Google has been granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists — but currently isn’t formally used — on Google Glass. And if you think those plans must include some form of advertising, you’d be correct. In the patent, Google is calling it “pay-per-gaze” advertising, and it […]
Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think. The folks at WiseMetrics, a Facebook Analytics provider, performed a study that analyzed engagement levels by hour for Facebook updates. The study found that 75% of engagement occurs within the first 5 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Warning To Video Advertisers: Banned AdWare Creator Sambreel Now Injecting Ads On YouTube It turns out Sambreel, the notorious adware provider that everyone thought had been quashed is still going strong. […]
It turns out Sambreel, the notorious adware provider that everyone thought had been quashed is still going strong. The London-based Web traffic analysis firm, spider.io, has found Sambreel, operating under the guise of companies named Yontoo and Alactro, is injecting video and display ad slots into YouTube pages. In an analysis of over 1 billion video ad […]
It’s not unusual for people and companies to turn to social media in times of crisis, but the New York Times did so today with a twist. The paper’s website (and internal email system) was offline for a couple hours and, as you might expect, it turned to Twitter to let readers know about the […]
I wouldn’t call Microsoft and Google BFFs by any stretch of the imagination (ahem … cough), but the two companies have finally buried their differences over YouTube and Windows Phones. As CNET reports, an official YouTube app — created by Microsoft but built with Google’s blessing — is now available in the Windows Phone store. […]
It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know to be “in the know”? 1. What Big Data & Programmatic Marketing Actually Mean & What They Don’t For me, the concept of big data is the most misleading. Marketers […]
Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers. And like all great questions, the answer is, “It depends.” I’ve wrestled with the question for a while, because I appreciate both sides. There’s no doubt that tremendous value can […]
Facebook released new country-specific active user counts earlier today. It offered figures for the US and UK, saying that other countries would release them at their discretion. What these data show is that 79 percent of Facebook’s daily active users are mobile in the US, with 83 percent mobile in the UK. These are the […]
Today, Google launched DoubleClick Studio Layouts, a production tool designed to make building and publishing rich media and HTML5 ads easier. Layouts provide a pre-built shell that allows non-programmers to turn existing image and video assets into rich media ads. Users can also plug their assets into an HTML5 layout that renders across devices, without having […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yelp Changes Course, Allows Review Writing From Mobile Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. […]
Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s an update for Yelp’s iOS app that’s available now, and it includes a new “Add Review” button on all business profiles. (Yelp says this functionality is “coming soon” for Android app […]
A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression fraud, according to a new study conducted by MdotLabs, an ad secure platform recently spun off from Broadcast Interactive Media. “We conservatively estimate the number of invalid impressions that are generated from PPV networks to be […]
Email service provider Constant Contact’s mobile email study released today discovered that 80 percent of smartphone owners say it is “extremely important” to read emails on their mobile devices, with 75 percent of the nearly 1,500 survey respondents claiming they were “highly likely” to delete an email if it couldn’t be read from their smartphone. […]
As widely reported yesterday, Facebook has acquired Mobile Technologies (MT) and its translation app “Jibbigo.” There are a wide range of potential applications of the technology for a global site and platform such as Facebook. They extend to translating real-time communications in Messenger, translating News Feed and even ads. Facebook’s long-term vision for MT probably […]
Whether you’re an early adopter or still admiring from a distance, there is no doubt that tablets are becoming increasingly prevalent among consumers. Sure, not everyone you know has one, and they have not quite reached the smartphone’s fact of life ubiquity. But, the truth is… it will not be long. Above and beyond glancing around any […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Mobile Pages Integrate OpenTable And TV Listings Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The […]
Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition, TV listings information will appear on TV and movie Pages. In […]
Google’s latest software update for Google Glass is on the way, and it includes hashtag support, a few new voice commands, new video controls and a few new Google Now cards, too. This is what Glass owners will recognize as the XE8 update, and it’s rolling out over the next couple days. Google Now Cards […]
Smartphones and tablets have empowered shoppers and confused marketers by creating a more complex multi-platform environment. Yet, if marketers were holding out hope that consumer behavior would eventually “stabilize” around clearly distinct use cases — PCs for ecommerce, tablets for browsing, smartphones for “on the go” — it’s not exactly happening that way. User behaviors […]
The leaders of the Making Measurement Make Sense (3MS) initiative are calling on online publishers to prepare for “viewability” to become the new currency in display advertising by the end of the year. In a new post on the Interactive Advertising Bureau (IAB) blog, Bob Liodice, CEO and president of the Association of National Advertisers (ANA) […]
It’s been a while since I’ve written about an online tool. Then again, it’s been a while since one came along and impressed me as much as Twitonomy, a Twitter analytics and monitoring tool that’s so good I’m embarrassed to say I’ve never heard of it until recently. Twitonomy is a web-based tool that offers […]
BlackBerry has raised the white flag. It’s over. The board has formed a special committee to explore “strategic alternatives.” That means the company is essentially for sale. Here’s the statement: BlackBerry Limited, a world leader in the mobile communications market, today announced that the Company’s Board of Directors has formed a Special Committee to explore […]
Once your brand strategy is in place, there is nothing more critical and basic than making sure that potential customers see your ads. This is why the viewability debate has created such a furor among marketers, agencies, and the industry as a whole. There has been a massive increase in display advertising over the past few […]
It turns out that social media users may act more herd-like than you may think. The American Association for the Advancement of Science performed a study on the effects of prior social votes on current user behavior. The study shows that preexisting votes have a profound effect on the content’s overall social performance. The test […]
Testimonials on your website and other Web venues can help improve conversions. Good reviews on review sites like Google Maps and Yelp can help attract more people to check you out and also improve conversions. In this article, I’ll outline the steps we go through for ourselves and clients to increase the number of testimonials […]
A Dutch artist and his collaborators are planning to transform the Facebook “Like” into a religion, at least briefly, and then burn a giant golden Like icon on an altar in the Nevada desert during Burning Man later this month, in a participatory installation/performance art event. The Like4Real project was launched by artist Dadara via […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TheFind: Mobile Now 35 Percent Of Our Traffic Shopping site TheFind is repositioning itself as a personalized, multiplatform shopping utility that does more than simply give consumers access to product information […]
Shopping site TheFind is repositioning itself as a personalized, multiplatform shopping utility that does more than simply give consumers access to product information and prices. It’s now a dashboard for managing all ecommerce transactions in a single place, regardless of whether purchases were made through TheFind or on other sites. Shopping search has become something of a […]
Microsoft has taken another shot at Google today with the latest push in its ongoing “Scroogled” campaign. This one? Another attack on Gmail. Or, as Microsoft is calling it today, “Gspam.” That’s the term they’re using for those ads that look like emails in Gmail (which, last I recall hearing, was still a limited Google […]
The latest survey being sent to select Google Glass owners suggests that an official YouTube app may be coming soon. If so, it would join other official Google apps for Glass including Google+, Gmail and Google Now. I’m one of the Glass Explorers that’s received this latest survey invite. It’s somewhat similar to the survey […]
With a few exceptions, outside of the Super Bowl, most TV ads I see don’t take risks. That’s understandable. Targeting a mass audience, advertisers largely choose to play it safe. But YouTube is a playground where taking risks may draw in an audience. Ads become content, even ads about unlikely things like women having their […]
Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it comes to social media sharing of content, more people do so via their mobile devices than their computers, according to a recent study done by ShareThis. The […]
According to comScore’s estimates for Q2 2013, last quarter saw a 16 percent year-over-year growth in desktop-based retail ecommerce sales with $49.8 billion in spending. The earnings mark 15 consecutive quarters of positive year-over-year growth and eleven consecutive quarters of double-digit growth. “Increased spending growth for the quarter not only reflects the long term share […]