We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and brands with tie-ins to those folks. Singing celebrities like Little Mix or Harry Styles can do anything or nearly nothing at all and still have their Vine’s share count reach […]
Social media agency Kuhcoon announced today that the company is launching a social media education and management software product, designed to help business owners and marketers manage their social media accounts from a single dashboard. Kuhcoon has handled social media accounts for brands worldwide since its start in 2011. This is their first product launch. […]
If you have an inactive Yahoo username/email address, it could end up in someone else’s hands about a month from now. And that could create all kinds of havoc if the new owner of your old username decides to use it to try to recover old online passwords of yours that might still be associated […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Quantcast’s FBX Integration Goes Beyond Retargeting, Lets Advertisers Target Prospects At Scale Retargeting through Facebook Exchange (FBX), Facebook’s real-time bidding ad exchange, has proven exceptionally popular for brands seeking to reconnect […]
Retargeting through Facebook Exchange (FBX), Facebook’s real-time bidding ad exchange, has proven exceptionally popular for brands seeking to reconnect with customers and site visitors. Now Quantcast has introduced a new integration with FBX that allows advertisers to target look-alike audiences that match the profile of their customers on Facebook. Quantcast predicatively models target audiences based on […]
In a move to combat online piracy and copyright infringement, leading ad networks have agreed to a set of best practices set to cut-off ad revenues from sites hosting pirated media or promoting the sale of counterfeit drugs. The participating ad networks include Google, Yahoo!, Microsoft, 24/7 Media, Adtegrity, AOL, Condé Nast and SpotXchange. Pressure has been mounting […]
It had to happen soon, right? As Gizmodo is reporting, the makers of the upcoming movie, Jobs, have published a 15-second trailer on Instagram. The video, which is an edited version of the film’s official preview clip, is thought to be the first mainstream movie trailer to premiere on Instagram’s new video service. About four […]
Construction of Bay View, the new campus that Google unveiled earlier this year, is being delayed temporarily. The San Jose Mercury News reported over the weekend that the delay could be as long as a year. The 1.1 million square-foot complex is located not far from Google’s current headquarters, and original plans called for development […]
A slick new tool has been released to help users navigate the treacherous waters of Reddit. The simple looking social site has long been notorious for confusing visitors and being too streamlined. A new tool, Reddit Insight, has been created by Hack Reactor that helps visualize and analyze Reddit accounts, posts, keywords and subreddits. Users can breakdown […]
Google Executive Chairman Eric Schmidt famously (or infamously) said that Google’s policy is to “get right up to the creepy line” but not to cross it. These days, the creepy line is a moving target where consumer data collection are concerned. Indeed, privacy continues to be a very hot-button issue in the US and around […]
Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effectiveness and evolve their PPC optimization strategy around that. At the end of the day, what matters most is achieving the best ROI given your business objectives and budget, and you might optimize directly to CTR or […]
Not so long ago in 2005, less than 50% of online users were located in developing markets. Fast-forward to today, and you’ll find that that number is estimated to reach 75% by the year 2015 (according to a recent Forrester study, Key Trends And Best Practices Selling Globally Via The Affiliate Channel). As an online […]
The device formerly known as Project Glass is now being called Google Glass, in recognition that this is what most people who actually have Google’s smartglasses are calling them. Google shared the news today on Google+, telling those who were following the “Project Glass” page there that the page was changing its name to “Google […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Nissan Will Tap Instagram & Vine Videos For Upcoming TV Commercial Never mind the Instagram vs. Vine debate. For Nissan, it’s Instagram AND Vine. The automaker has announced the “Your Door […]
Never mind the Instagram vs. Vine debate. For Nissan, it’s Instagram AND Vine. The automaker has announced the “Your Door to More” contest, which gives Nissan fans a chance to help the company promote the 2014 Nissan Versa Note automobile. They’ll do that by visiting YourDoorToMore.com and downloading a cut-out “kit,” then using either one […]
As the arms race between Instagram and Vine wages on, one clear cut winner has emerged. Users. A new Android update brings all the features from the large iOS update earlier this month. Also new (and unique!) to Android: capture widget. Launch the camera and start recording right from your home screen. pic.twitter.com/P9zhucLkwm — Vine […]
Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search Engine Land. It’s better to be here because, frankly, it’s hard to keep topics in the “search” bucket these days. Marketing is converging, with silos spilling over and bursting like dams […]
The folks at Jura, a whisky distillery located on the island of Jura in west Scotland, are making the most out of a Google mapping mistake. The island recently went missing from Google Maps, so the distillery has decided to have a little fun at Google’s expense … and get some brand recognition in the […]
Was it the biggest thing to ever hit Twitter? Nope, as it turns out. But Sharknado — the TV movie from Syfy that has killer sharks raining down on Los Angeles out of tornadoes — was still a huge hit according to Twitter, drawing in tweets at about one-quarter of Super Bowl levels. My feed certainly […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: How To ID A Twitter Bot Account? It’s All In The Timing, Study Says Regardless of the content of tweets, it’s the timing of those tweets that can help distinguish bots […]
Regardless of the content of tweets, it’s the timing of those tweets that can help distinguish bots on Twitter from actual individual and corporate accounts. Aldo Faisal and Gabriela Tavares, two researchers from Imperial College London, studied more than 160,000 tweets from personal Twitter accounts, company (“managed”) accounts and accounts controlled by bots (found by […]
Microsoft has reorganized itself to be “One Microsoft,” with the company being organized by “function” rather than around products. How’s that compare to one of Microsoft’s chief competitors, Google, which did a reorg of its own two years ago? Microsoft is all about engineering, whereas Google is more product-focused, it seems. And unlike Microsoft, Google […]
Despite the growing impact of mobile devices on the Web browsing ecosystem as a whole, desktop users still generate the lion’s share of North American Internet traffic. This is particularly true during business hours, when desktop Web browsing reaches a prolonged peak. It’s important for marketers to recognize that this sector has remained anything but […]
One of the reasons people clamor for good social search is their pre-purchase desire to access user-generated reviews — information from people who know the product or service and can offer a useful opinion. With Facebook graph search going live for all (using US English), we’ve learned a lot about how it works, and what […]
IFTTT (if this then that) is a well-known automation tool that helps services communicate with each other. For example, users who snap an Instagram shot can have it saved directly to Dropbox or any of the other 66 channels that IFTTT supports. Today, IFTTT is becoming more than just a web app as it has […]
Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook Insights is, “drastically different than before.” He outlines […]
To help customers track, analyze and optimize their LinkedIn engagements and content offerings, social media analytics platform, Simply Measured, has introduced LinkedIn analytics reporting. Simply Measured rolled out two main LinkedIn reports in beta at this time: the Company report and Competitive report. The dashboards are designed to help companies get a better understanding of their […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Embed-a-grams: All Instagram Posts Are Now Embeddable The beauty of your favorite filtered photo can now easily make its way to a website near you. Today, Instagram announced the release of […]
The beauty of your favorite filtered photo can now easily make its way to a website near you. Today, Instagram announced the release of Web embeds for all Instagram posts. The functionality will work for all Web and video content that is publicly available on Instagram. In order to embed the picture/video, simply head to […]
With the announcement of the new Google Maps app release today came news that Google will be retiring Latitude in all of its various forms on August 9. The tool that allowed Google Maps users to find friends and share their location will no longer be available. No more Latitude for Google Maps on Android, […]
Keeping up with all of the required social tags across the various social media platforms can be grueling. Luckily KnowEm, the popular username reservation service, has created a new tool dubbed “Social Media Optimizer” that helps you keep your tags in line and your markup fresh. The tool is free and features four social networks to […]
Google is rolling out a new Google Maps app for Android devices starting today, with iPhone and iPad versions on the way. The new app will include more search functionality, updated navigation features, Zagat reviews and discount offers for specific destinations. Among the new app features, users will be able to find locations without typing by […]
If you are one of the many Tumblr users that love getting lost among the popular tags, you’ll want to download the new official mobile applications. The new apps bring trending tags into the search tab for easy browsing across a specific tag. A nice feature with the trending tags is the incorporation of movement. […]
I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first released and everyone tried using it to make spinning icons and animated graphics. I got to see scrolling marquees, websites you could smell, blinking text and a […]
A few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the advantage of smoothing out the metrics while at the same time keeping a “memory” of all previous values of the metric that came before. It also has the side benefit of being […]
After Geekwire.com’s report last week highlighting how Nordstrom is using popular Pinterest items as display promotions in a select number of stores, we wanted to find out more on the retail giant’s plans to transition their social media marketing efforts into actual in-store results. According to the report, the pilot program is running in 13 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yelp Platform Brings Transactions To Local Business Pages Yelp has formally announced a new tool called Yelp Platform that turns its local business pages into a platform for consumer transactions. It’s […]
Yelp has formally announced a new tool called Yelp Platform that turns its local business pages into a platform for consumer transactions. It’s somewhat similar to, but not to be confused with the call-to-action product that Yelp recently began offering to advertisers. Today’s launch is narrow. It’s focused specifically on the restaurant category, and allows […]
Adding weight to the mantra that 2012 was the year of mobile advertising, a new report finds mobile advertising revenues jumped 83% to $8.9 billion worldwide in 2012. The report by U.S. Interactive Advertising Bureau, IAB Europe and research firm IHS, shows growth occurred in all regions, but North America, and Western Europe saw the strongest acceleration at 111 percent and […]
Odds are that if you liked a specific post on Google+, your friends may like it as well. A new Google+ feature will now help make that sharing possible. Over the “next few days” users will begin seeing highlighted posts that others have +1ed, not that they have specifically chosen to share on their own. […]