The Facebook experience for developing markets (e.g., India) is called Facebook for Every Phone. It launched in July 2011 and was the product of the company’s acquisition of Snaptu. This morning, the company announced that the smartphone app-like experience for feature phones now has 100 million users around the world. According to data released by […]
Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms. But, if you’re not taking your social customer relationship management (CRM) program past that point, you might not be aware […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New Gmail Inbox Features Ads That Look Like Emails, Above Promotional Email Subscriptions If you’ve converted to the new Gmail inbox, you may have noticed in-line ads that resemble regular emails […]
If you’ve converted to the new Gmail inbox, you may have noticed in-line ads that resemble regular emails at the top of your Promotions tab. These new native-style ads function as paid-for-placement email messages, and essentially circumvent standard email marketing practices. The ads do have a shaded background and ad symbol to differentiate them from […]
Reported earlier by AllThingsD, Apple has acquired Toronto-based location-data management startup Locationary. Apple was seeking both the company’s data management capabilities and the expertise of CEO Grant Ritchie and his team. The application of the technology is relatively straightforward: it’s an investment in making Apple Maps and its local data much better. In my experience, […]
Facebook users have had the ability to comment with photos for just about one month now. Now Pages will have the same ability to comment with imagery. Facebook Pages will now see a camera icon to the right when entering a comment. The camera icon will prompt that the user uploads an image file from […]
Last month, I promised a series on creating dashboards in Excel. To kick off the series, I started with a tutorial on how to create combination charts in Excel. Every marketer should have this critical skill mastered. You can expect this series to focus on cool visualizations in Excel. Next up, I’m going to show […]
It doesn’t seem so long ago that we were introduced to the magical world of the Internet. It became the fastest and most interactive way to get the latest news and entertainment, and with this new technology came a new avenue for marketers as well. Thus, the age of Internet marketing was born. Just when […]
Amazon has beaten Pinterest in a battle over .pin, one of the many new generic top-level domains (gTLDs) that are in the process of joining existing domains like .com, .net and .org. In a decision issued this week, a World Intellectual Property Organization mediator rejected Pinterest’s objection to Amazon’s application to own .pin. Pinterest filed […]
Job seekers looking for more of a work-life balance in their next career may want to avoid positions with Facebook, Google and Apple. The online jobs and career community website Glassdoor has released its 2013 Top 25 Companies for Work-Life Balance report, and not one of the three leading tech giants made the list. After […]
A little while ago, Google disappointed investors by missing bullish revenue estimates. Microsoft also did so when it reported fiscal quarter and full-year earnings today. Redmond’s overall revenue for the quarter was a massive $19.9 billion. Yet analysts had anticipated just under a billion more. Net income was $6.07 billion. The company also took a […]
Google announced Q2 revenues earlier this afternoon. In his prepared remarks CEO Larry Page threw out a bunch of stats about Android. Below are the major numbers he reported: 900M Android devices activations globally 1.5 million activations daily Over 50 billion apps downloaded from Google Play More money paid to developers in 2013 so far […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Has $14 Billion Quarter But Misses Earnings Estimates Google reported its second quarter revenues today. Total consolidated revenues (including Motorola) were $14.11 billion. That represents a 19 percent increase vs. […]
Google reported its second quarter earnings and revenues today. Total consolidated revenues (including Motorola) were $14.11 billion. That represents a 19 percent increase vs. last quarter, which was good — but not good enough apparently. By most analyst estimates, which were extremely bullish, this was a miss. Google is off in after-hours trading. Here are […]
In addition to its social sharing data, Gigya has also shared social login statistics that are aggregated from its client base of more than 700 brands. During Q2 2013 (April-June), Facebook was the dominant platform, with 52 percent of all social logins. Google was a healthy second with 24 percent, and Yahoo a solid third […]
Despite a reportedly growing user base, Google+ isn’t popular when it comes to sharing content on social networks. A new report from Gigya says that only two percent of social sharing happened on Google+ in Q2 of this year (April-June 2013). That’s a fraction of the sharing that took place on Facebook, Twitter and even […]
In early 2011, South Korean search and portal providers NHN Corp. and Daum Communications filed antitrust complaints with the South Korean equivalent of the US Fair Trade Commission against Google. Both companies claimed that Google had blocked them from putting their search apps on Android phones in South Korea. Today, it was reported (via NextWeb) that Google has been […]
In the first half of this year, there has been a lot of SEO-related news coming out from Google. Google has pushed out many new algorithms, made many changes to the search result interfaces, penalized many websites and tactics, as well as sent out many warnings about upcoming penalties or actions. All of this was […]
What was once a weak spot in Facebook’s strategy is quickly becoming a strength. Mobile had been a soft spot with new and improved apps, the overwhelming usage of Instagram and added mobile revenue, but this is no longer the case. The focus has been mobile, and the focus is now paying off. Reuters reported […]
Measuring the strength of one’s brand is an important part of marketing, albeit somewhat difficult and sometimes expensive as it traditionally relies on tactics like surveys. However, marketers now have everything they need to measure brand perception using email marketing analytics. Specifically the rate that users indicate “this is spam” (TIS) or “this is not […]
Adobe Social has added several new features, plus support for new social networks, to its popular social media management software. The company has announced tonight that Adobe Social is now integrated with Instagram, Flickr and Foursquare. On top of that, LinkedIn integration is coming soon. It’s in limited beta now with wider availability expected before […]
After Yahoo reported flat Q2 revenues (and negative display revenues) yesterday, financial analysts and reporters began asking how the company might generate new revenue growth and where that growth might come from. There are a number of areas potentially. Search is one, video advertising is another and mobile is yet another. Accordingly, earlier this morning, the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters According to a number of news organizations, Google has purchased approximately 15-acres in Palo Alto that include […]
According to a number of news organizations, Google has purchased approximately 15-acres in Palo Alto that include a collection of developed parcels on the 1000 block of East Meadow Circle and a small area of undeveloped space on Fabian Way. While a Google spokesperson confirmed the real estate purchase to the Mercury News, the search […]
European Union Competition Commissioner Joaquín Almunia held a news conference this morning during which he said Google will need to offer further concessions to avoid antitrust fines. According to the NY Times, Almunia said that Google needs to “improve” its current proposal: “I concluded that the proposals that Google sent to us months ago are not […]
The email signature is perhaps one of the most overlooked marketing opportunities out there. Everyone emails. Each email we send is an opportunity to share more about our brands. Do we do that? Almost half use no signature at all. Of those that do, most overlook adding information about their company or social media accounts. […]
Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum’s NeverWet, the spray that seemingly causes anything to magically resist water. The product’s five-minute YouTube video demo has had four million views since it was released a month ago, versus its new 30-second ad-agency produced commercial with at 600 […]
You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?” The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out from the crowd by being one of the […]
Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical executions exist today? And what does a future world look like if big data really is everywhere? I am on somewhat of a personal mission to provide a simple way for […]
As the LA Times has also reported, a random group of Twitter users are unable to send out tweets from the Web because they’re getting a “Let’s get started” content box in the spot where they’d normally be able to write and send a tweet. And these folks are none too pleased about the change, […]
Yahoo reported second quarter results today. Earnings beat consensus estimates, though revenues missed very slightly. Total Q2 revenue was just under $1.14 billion, which is down 7 percent vs. last year. Revenue ex-TAC was roughly $1.1 billion. Display ad revenue came in at $423 million, representing an 11 percent decline compared to $473 million last year. By […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Amazon Raising Minimum Bids On 60 Product Ads Categories Amazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on […]
Amazon product ads advertisers have received notice that the company is raising minimum bids on 60 out of 174 product categories on August 27, 2013. The bids are typically rising $0.05, with a few categories, such as higher-end Laptops and Large Appliances, going up $0.10. Amazon will automatically raise affected category bids that are below […]
According to an article in AdAge, Foursquare is now rolling out check-in ads on a cost-per-action basis. I was unable to find my own example on Foursquare, though I thought this program was already live. Captain Morgan is apparently an early adopter of the program. The idea is simple: people go into a bar and […]
Google announced changes being rolled out to how Google Analytics handles their segmentation features. Google has improved their advanced segmentation to enable users to analyze subsets of your Web traffic. Google said these changes will make it “easier for new Analytics users, yet also more powerful for seasoned analysts and marketers.” The updates include: User […]
The reviews of Marissa Mayer’s first year at Yahoo are generally mixed. Most pundits, financial analysts and observers praise her for injecting new energy into Yahoo, focusing on mobile and bringing on new talent, mostly by way of “acqu-hires.” However there are others who say for all the good she’s done she has yet to […]
The Web version of the Google Play Store has been redesigned to mimic the Google Play Store mobile app with larger thumbnails and more white space. With less content on the screen, users must scroll more to access additional content. GoogleSystem.blogspot.com reports the Google Play site now uses AJAX and leverages the modern Roboto font, […]
Originally released in November 2012, the Union Metrics Tumblr analytics tool has been updated with two new features. Starting today, users can track their blog followers, as well as integrate Google Analytics into the Tumblr analytics dashboard, accessing their blog’s web traffic metrics alongside content engagement performance. According to the announcement, the new features, “…complement […]
The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save newspapers.” I blame BuzzFeed for doing such a great job of letting the cat out of the bag. As is so often the case, stick around a while and you’ll learn […]
Over the past couple years, it’s become clear that ad marketing and media folks are more readily identifying themselves as data-driven marketers. We are ready to embrace that data is utterly integral to what we do — and we must conduct our work accordingly. But this professed focus on data has real implications for a […]