Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display internet advertising grew 26.3 percent, driven by strong showings in the Asia-Pacific and Latin America. With 10 percent growth in Europe, internet display was just one of two media to post a year-over-year […]
Soon publishers will be able to see AdSense daily earnings reporting based on their own time zones, rather than on Pacific Standard Time as all reports are currently defaulted. A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on […]
It’s a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass! If you’re a Glass owner, you’ll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience. Our Glass app has a number of […]
In May, the Pew Internet & American Life Project released a report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that “94 percent of teen social media users say they have a Facebook profile, and 81 percent say that Facebook is the profile they use most […]
Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification strategy, Facebook is introducing Facebook for Business, a centralized hub for […]
Since Google announced its most recent smartphone ranking changes last month, I’ve seen a number of commentators online saying that Google will penalize you if you don’t use a responsive site. This isn’t the case. I’ve gone over many of these issues in detail in past columns, but here’s a short rebuttal for those of […]
From the so-bizarre-it-has-to-be-true department: Chipotle has admitted that what looked like a case of its Twitter account being hacked was actually part of a current promotion. It happened on Sunday when, during the course of about one hour, @ChipotleTweets sent out a stream of bizarre tweets that finally ended with a confession that “we had […]
There are now nearly 18 million business pages on Facebook — a stat shared during today’s earnings call by Facebook COO Sheryl Sandberg. The 18 million figure counts as of the end of Q2 — June 30th. It represents a growth rate of about a million new pages each month over the past three month. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent Facebook announced Q2 2013 revenues this afternoon. It beat analysts’ consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 […]
Facebook announced Q2 2013 revenues this afternoon. It beat analysts’ consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 percent or $1.60 billion, representing 61 percent growth vs. last year. Facebook surprised especially with a big jump in mobile ad revenue, which climbed to 41 percent of the total (vs. 30 percent last quarter). […]
Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study […]
Edmunds.com, the popular car-shopping website, is the latest company to take legal action against fake reviews. The company has issued a news release explaining its lawsuit against Humankind Design, a marketing company based in Friendswood, Texas, for “fraud and breach of the Edmunds.com membership agreement.” Edmunds, which says it manually screens every auto dealer review […]
Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big, expensive hardware proposition for most consumers, and it failed. It turned out consumers didn’t see the need to replace their TVs, and Google didn’t clearly […]
We’re waiting here in San Francisco for the Google Chrome/Android/Nexus event to start (see Danny’s live blog). But Best Buy has already put up preorder pages for the new Nexus 7 ahead of this morning’s announcement. The 16GB version is priced at $229. Versions with more memory cost more, up to $269. It’s interesting that […]
There’s a new Nexus 7 in town. Smaller and lighter than before, and also packing Android 4.3. It’s joined by Google’s latest TV effort, the Chromecast. Below, all the news out of Google’s press event today. For our more formal coverage, see: Chromecast: The Rebirth Of Google TV New Google Nexus 7 Goes Live Early […]
Yesterday we reported that Glass developer Chad Smith created a Google Analytics Glass App, and today we are excited to report that the same developer created a Glass App for reporting on your Google AdSense income. Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing […]
Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today. In the announcement, Google says, “Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.” The favicons are added […]
Yesterday, there was a bit of a hullabaloo around the fact that a user was shown a “Get Notifications” prompt after a page was liked. The text stated “Don’t miss updates from PageName” and had a button that allows users to get all notifications. While it appeared that the prompt may be a new feature […]
As Facebook’s News Feed has evolved, personalization and customization have been paramount. A new feature will be coming to Facebook that will allow users to state why they chose to hide a specific post, giving more context to the action, helping Facebook understand why the photo/post/link was hidden. According to ABC News, this feature will […]
On many evenings, walking down the street in uptown Kingston, NY, you’ll feel the sidewalk vibrating to the beats of music emerging from the BSP Lounge, a popular venue for independent contemporary music. If you happen to stop in on an evening when the audience turnout is thinner than hoped, you’ll find BSP’s marketing chief, […]
Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small, confined piece of floating ice that can easily be navigated around might very well turn out to be a massive barrier below the surface. Perils Of Segment-Based RTB Segment-based, real-time bidding […]
You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve […]
Video technology company Unruly’s newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even after a strong Q1 boosted by Super Bowl ads. Examining video ad shares for the entertainment, FMCG/CPG, technology, retail, auto and finance industries, Unruly found that the entertainment industry experienced the […]
Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We’re fixing the problem now. — Twitter Advertising (@TwitterAds) July 23, 2013 That’s the apology that Twitter sent out yesterday to three users whose accounts were used without their knowledge in Twitter’s blog post about its TV ad targeting product. As SFGate.com […]
An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine’s Fortune 500 list found that 34 percent of this year’s Fortune 500 companies are now actively blogging, 77 percent maintain active Twitter accounts, 70 percent have Facebook pages and 69 percent have YouTube accounts. This year marks the largest […]
Apple today announced Q3 fiscal results. Revenues were $35.3 billion vs. $35 billion a year ago (up 1 percent). That was somewhat better than analysts expected. Profit was $6.9 billion vs. $8.8 billion a year ago. Non-US sales contributed 57 percent of revenue. Here are the device and related sales numbers: 31.2 million iPhones (vs. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Foursquare Launches Self-Serve Promoted Listings For Small Businesses Today Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings with a handful of local […]
Today, Foursquare announced the launch of self-serve promoted listings for small businesses. The company started testing promoted listings with a handful of local New York City businesses in early June. The new ads don’t rely on user check-ins. Local businesses can promote their listings and offer specials to nearby users. Foursquare says they have been fine tuning their targeting […]
Via the ZAGG blog comes news of a new Google Analytics app for Google Glass. Developer Chad Smith posted about it this morning on Google+, and shared some screenshots that show the functionality. It looks like the app includes at least basic data like Visits and Page Views with different timeline cards for Today, Yesterday, […]
Today, Twitter announced the general availability of TV Ad Targeting, which launched in beta this May. The program allows national television advertisers in the U.S. to target Promoted Tweets to users who tweeted about the TV shows their ads ran against. The beta appears to have been a quick success. Through the company’s partnership with […]
According to ad network Chitika, US and Canadian iPad traffic has reached a new high relative to other tablets in the market. Later today, Apple will release its quarterly earnings amid dampened expectations. According to the study, which was conducted in June and based on “tens of millions of US and Canadian tablet online ad […]
LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the month administrators of all 3 million Company Pages will have access to LinkedIn Sponsored Updates. Billed as “content marketing in the world’s only professional feed,” Sponsored Updates allow companies to pay to promote their […]
There’s a great expression sometimes used in business: “A camel is a horse designed by committee.” I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose. A recent interview […]
LinkedIn Company Pages have seen quite a surge in popularity since inception, but have been lacking significant functionality for brands. One of the biggest negatives is being abolished today as LinkedIn Page Admins will now be able to comment & like appearing as their brand. This new option will allow Page admins to interact in […]
Starting with its flagship product SmartShelves, Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By leveraging manufacturers with advanced design capabilities, Smart Furniture allows customers to build and order customized furniture online, without the usual wait that comes with customized furniture purchases. “We wanted to provide an easy […]
As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter. According to Twitter […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Get Tumblr Stats Fast With New Activity Page Now you can get a fast glimpse of your Tumblr stats right in your dashboard. Tumblr brought back the Activity feature last Thursday, […]
Now you can get a fast glimpse of your Tumblr stats right in your dashboard. Tumblr brought back the Activity feature last Thursday, allowing users to view top fans, posts and notifications without using a third-party tool. You can view stats from the past 24 hours, 3 days, 7 days or last month. Beyond a […]
Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released by eMarketer from the Online Publishers Association and Radar Research. Just 10 percent of publishers say they don’t have and aren’t considering adding native advertising to their sites. In taking the pulse of how publishers define native advertising, the study seems […]
Ever feel like you are seeing the same Facebook ad that you “hid” previously? Well, you aren’t crazy. You did choose to hide that ad and it is still showing up. Or, at least a near copy is. Facebook is hiding ads on a URI basis. AllThingsD reported that the hide functionality on the ad […]