Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process. Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, […]
Earlier this afternoon, Yelp announced its second quarter earnings. Net quarterly revenue was $55 million, which represents 69 percent growth over last year. The company also announced a smaller loss than a year ago: $878,000 vs. $2.0 million. Yelp said that it now had 42.5 million reviews across its properties. The following are some of the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Gather Page Insights & Data With LinkedIn Company Page Analytics The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their […]
The quest to improve and enhance LinkedIn’s company pages continues. Last week admins finally gained the ability to act as their own brand, and today they’ll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook’s Insights product with stats, competitors, profiling and demographics. [youtube]https://www.youtube.com/watch?v=CmQS5GLer-8[/youtube] […]
Twitter’s latest transparency report shows that the company is seeing double-digit increases in data-related requests so far this year from governments and other rights holders. Twitter breaks down the requests it gets into three types: information, removal and copyright notices. All three are up significantly so far in 2013 compared to the same time period […]
Facebook announced they are testing a new feature to embed public Facebook posts on your website. This is similar to the way you can embed tweets, embed instagrams and/or embed vine videos, and now you can embed Facebook posts. Again, this is being rolled out slowly and is currently only available for Bleacher Report, CNN, […]
Google announced new ad units to support responsive design web pages. The ability for ad units to support responsive design was on the top of many publishers’ wish lists, and Google has finally introduced it. Google warns this is a beta option, and you should make sure to test these units on your website carefully. […]
Starting next month, Google will begin providing WiFi service for all 7,000 US Starbucks locations, offering Starbucks customers connections speeds up to 10x faster, and possibly up to 100x faster for stores located in Google Fiber cities. The roll-out is expected to take up to 18 months, and is part of Google’s investment to make […]
Google appears to be trying to create its own version of Yelp’s Elite Squad, a community of trusted high-volume review generators. A solicitation appeared in Google+ asking people to become “City Experts.” Here’s the text of the Google message: Do you love to review places around your city and share your opinion with others? Our […]
What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital marketers, you know exactly what these are! But, focusing on such “Top 10” metrics is risky. Let me tell you why. Hanging On To Antiquated Measures In the early […]
Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that their campaign is performing well. Unfortunately, the selective manner in which many […]
Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the graphics, to the front-line associate that clicks “Send,” there is a risk of something going wrong. So, on occasion, an email makes it to the inbox that isn’t 100% right. Unfortunately, it can […]
Looking to set your social media update schedule for the day? How about for the week .. or month, even? Well, Buffer has kept on top of innovation with a beta tool called “Bulk Buffer.” Instead of hand selecting updates for your Buffer account, this lets users upload a text file for bulk updates. Users […]
The next phase of Google Glass’ expansion is underway this afternoon with an old trick from Google’s past. The company has started sending out Gmail-like invites, giving current Glass Explorers the opportunity to invite one friend to become a Glass owner, too. There are currently in the neighborhood of 10,000 people that own Google Glass. […]
A Vine video is being credited for helping a year-old rap song sell more than 100,000 downloads in the last two weeks, pushing it into the top five on Billboard’s chart of the top R&B/Hip-Hop digital songs. It’s believed to be the first time a Vine video has had such a significant role in driving […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Up Close With Google Views, 360º Photo Spheres Plotted On Google Maps Last year, Android gained “Photo Sphere” functionality, the ability for people to take 360 degree photos. It’s very cool, […]
Last year, Android gained “Photo Sphere” functionality, the ability for people to take 360 degree photos. It’s very cool, something I’ve used plenty. Now Google’s making it easier to find and share this type of photography with a new “Google Views” area within Google Maps. Viewing Photo Spheres Google Views, which Google announced today, allows […]
The broadcast and cable TV industries have long dreamed of so-called “addressable TV.” That is: TV ads that can be customized or more precisely targeted on the basis of demographics or location. Not counting something like YouTube, there were and have been multiple initiatives to accomplish this over the years. None have really succeeded — […]
In March of this year, application delivery and security provider Radware reported that the median load time for the top US retail websites was 7.25 seconds, more than four seconds over the optimal three-second load time. Radware’s latest study reveals that the median load time for the same group of websites was even slower in […]
The Daily Show has aimed its comedic barbs at some of the biggest tech/marketing players over the years (like Google, Google+, Facebook, Instagram and Google Glass), and last night LinkedIn had its turn in the unflattering-but-funny spotlight. John Oliver, who’s subbing in as host for Jon Stewart, went on a rant about getting too many […]
Strategy Analytics came out with Q2 shipment estimates for tablets — which are supposed to exceed PC sales by the end of this year on a global basis. It’s now a critical market segment. The data show Android tablets with a solid “shipments share” lead over the iPad. What the numbers appear to reflect is […]
The folks at Search Engine Land spend a lot of time trying to divine the Google search algorithm from Matt Cutts’ words like reading tea leaves in the bottom of a cup. All the while, several of my brilliant colleagues and I from the Search & Conversion column have been talking about what to do […]
Yelp keeps the details of its review filter algorithm secret, for obvious reasons, but a new study suggests that there are some things about the review and the reviewer that are more likely to trigger the filter. Michael Luca and Georgios Zervas recently published a working paper, Fake it Till You Make it: Reputation, Competition, […]
Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the point of scale, and all brands hit it — from the small start-ups to the massive retailers of the world. It’s amazingly great because it means you have covered […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Omnicom & Publicis To Merge, Creating “A New Company For A New World” Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom announced plans to merge, creating what will […]
Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom announced plans to merge, creating what will be the world’s largest advertising group. Publicis chief executive Maurice Levy claimed, “This is a new company for a new world.” Levy went on to say that the newly merged Publicis Omnicom, “…will be able to face […]
When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks. It isn’t always as easy as […]
Many people who don’t truly understand social media believe they need to be on it “just because everyone else is.” However, there are several reasons why not participating in all types of social media could be okay for some companies, especially if they aren’t doing it correctly. Failing to follow social media best practices could […]
Deluxe announced this week during its latest earnings report that it’s bought Vertical Response, an e-mail and social media marketing provider. The acquisition happened in June with a cash price of $27 million. You may know Deluxe for check printing, but it offers a wide variety of online marketing services aimed primarily at small businesses, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Announces Support For Do-Not-Track Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don’t want the tracking they can opt-out. The company […]
Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don’t want the tracking they can opt-out. The company supports Do-Not-Track (DNT): We’re excited to give everyone a more personalized experience, but we also understand if you’re not interested! We support Do Not Track, and you can change […]
Just when it seemed like the Android market was becoming entirely synonymous with Samsung, smaller vendors appear to be gaining traction. That’s according to new hardware figures from IDC. Samsung remained the world’s dominant phone maker (Nokia is number two, but not in the smartphone top 5). The Korean company shipped more than 72 million […]
Google’s mandatory rollout of AdWords Enhanced Campaigns began this week as a trickle rather than the bang many had expected. After warning AdWords advertisers for months that the deadline for transitioning campaigns to enhanced was July 22, 2013, Google announced that day that the migration would, like most product launches, take several weeks. This also […]
Introduced just this Wednesday, Google’s streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and BestBuy. There’s a two to three week shipping wait time in the Google Play store. In addition an introductory Netflix promotion proved so popular it has been stopped. Amazingly, there are already 100 reviews […]
A recent Harris Poll proved Apple remains a favorite brand among consumers, earning Brand of the Year for the computer, tablet and mobile phone categories. Conducted online, the poll surveyed 38,815 US consumers age 15-years and older on over 1,500 lifestyle, product and service brands across more than 155 categories. The intent of the study […]
Want to stream content from the Internet to your TV? There’s a new player in town, Google’s Chromecast. It’s super easy to use and priced to move. What’s not to like? If you’re happy with just Netflix, you’re good. If you want Hulu or HBO Go, paying a bit more for Roku or Apple TV […]
I see it online quite often — someone publishes new content on their blog and then rushes over to their Facebook Fan Page to share the link. The thinking is, “I have 10,000 ‘Likes,’ so here come 10,000 people to my blog post!” Uh, not so fast — it does not work that way. […]
If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has likely been a bit of a mystery to you (unless you’re a power user). Your website might be getting traffic, but how much of that traffic is really local to your area? There are […]
One thing is certain, images are crucial in social medial success — especially with Facebook. Thanks to new changes, having the proper image display alongside your linked content has never been easier to control. Link images have been consuming more real estate in News Feed and large, vivid images not only help engagement, but also […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen] Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from […]