Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: SimilarWeb Competitive Analysis Tool Shows Traffic Insights By Source; Launching Pro Service SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web […]
SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web ranking tools by harnessing the huge trove of clickstream data that comes from their browser plug-ins. Much has already been written already about SimilarGroup’s plans to unseat Alexa as the leader in web rankings, but the […]
According to Reuters, a judge on the US International Trade Commission (ITC) has affirmed that Samsung infringed an Apple patent involving “text selection” (copy, cut, paste). The ITC is a “quasi-judicial federal agency” that reviews patent and trade-related disputes. The decision above is not final and must be reviewed by the full ITC body. Apple […]
Vine has announced a small tweak that it hopes will help users discover content: trending hashtags. They appear on the Explore area, immediately below the existing group of pre-populated “popular” hashtag suggestions. There’s currently 12 trending hashtags to choose from, and there’s no app update involved — you should see them now if you have […]
Have you been having trouble with your LinkedIn company page? There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, especially from your company page. Posted Links Pointing To Error Pages The first problem we encountered a few weeks ago was that […]
The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month’s SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing […]
Build it and they will come, right? Unfortunately, when it comes to starting a new blog, that is simply not true. I see many new blog owners become hyper-focused on getting Google to send them masses of traffic through SEO. And, while Google traffic is great and should not be ignored, focusing all your energy […]
According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Quantcast “Compare Sites” Feature Back Up With Expanded Options A couple of weeks ago Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the […]
A couple of weeks ago, Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic comparisons of up to four publishers, instead of just two. The comparison view shows tabular graph results for uniques, people, […]
Local media analyst firm BIA/Kelsey forecasts U.S. mobile local advertising revenue will grow from $1.2 billion in 2012 to $9.1 billion in 2017, experiencing a compound annual growth rate (CAGR) of 49.3 percent. “Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate,” said Michael Boland, senior analyst and director […]
Earlier, we covered the launch of Facebook “Home,” the company’s homescreen strategy for Android devices (also see live blog). As expected, Facebook also introduced a branded phone, the HTC “First.” The First is available in the US exclusively from AT&T for $99 (locked and with a contract). There are lots of interesting implications from the announcement today that we’ll […]
Mark Zuckerberg told Marketing Land at the Facebook Home announcement today that ads will not be served on the new Cover Feed at the launch. Zuckerberg confirmed that they are planning ad units, but they won’t roll out for some time. More Facebook Home Coverage Facebook Launches ‘Home’ – A New Android Home Screen Experience […]
Facebook has just announced Facebook Home, a new home screen experience that it’s launching first on Android devices. Facebook co-founder and CEO Mark Zuckerberg just previewed Home at an event that we’re also live blogging as it continues. Facebook Home essentially turns the Android home screen and lock screen into a Facebook content-based experience with […]
Is it a Facebook Phone? That’s what everyone is expecting, and we’ll know soon enough. UPDATE: We’ve written up the top-level announcements from today’s event in our article, Facebook Launches ‘Home’ – A New Android Home Screen Experience. At 10am PT, the Facebook “New Home on Android” event gets going — and we’ll be live […]
Our friends at comScore have released February US mobile market share data. The story is largely the same as it has been over the past six months but with a couple of wrinkles. Apple gained almost 4 points during the measured period (Nov – Feb) and grew its smartphone lead over Samsung in the US. […]
Mark Zuckerberg, Facebook Founder & CEO. didn’t get to where he was today on a whim. It took hard work, testing and starting somewhere. Unfortunately for him, his first Anglefire website has been discovered and is somewhat embarrassing. He proudly features a yellow eye that blinks to you, Eminem lyrics and early attempts at helping people connect […]
When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question because I can’t name one person I know that actively scans QR codes, and I’ll bet if you ask your network, neither can you. To that end, […]
Last year, Facebook announced a new feature titled “unpublished” posts that allowed brand managers to create posts that users wouldn’t see … unless they were being marketed to. With these post types, advertisers could then use the post for a sponsored listing within the right-hand sidebar. The new change allows for unpublished or “dark” posts […]
According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby. It’s now being called “Local Search,” which is more self-explanatory. This won’t […]
It was 40 years ago today that Martin Cooper, an employee at Motorola, made the first ever cell phone call from the streets of Manhattan. Cooper used the Motorola DynaTAC to dial his rival, Joel Engel, the Bell Laboratories research chief. The cell phone Cooper had helped create was ten-inches tall and weighed two and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Instagram: After One Year, About Half Of Our Users Are On Android It’s been a year (exactly) since Instagram’s Android app launched, and the photo-sharing app has become just about as […]
It’s been a year (exactly) since Instagram’s Android app launched, and the photo-sharing app has become just about as popular on that platform as on iOS. In a short blog post marking the anniversary, Instagram’s Philip McAllister says about half of all users are on Android: One year ago today we launched Instagram for Android. […]
Those new Twitter Card formats that the company just announced last night? They’re coming to Twitter’s mobile apps and mobile.twitter.com. Twitter just announced an update to both its official Android and iOS apps, as well as to the mobile website, saying that all will very shortly support photo galleries, apps and product listings inside individual […]
Net Applications, a site that monitors web traffic, announced today that Apple’s iOS browser Safari won 61.79 percent of all mobile browser web traffic last month, a solid six-point percentage jump from February when it led with 55.41 percent of the market. At 61.79 percent, Safari ranks high above its competitors, owning 40 percent more […]
A new report from Reuters, citing anonymous sources, says that Google’s new Nexus 7 tablet will be released in July and could be priced at the low-low price of $149. This would be $50 better than the current version, which was the best small tablet until the arrival of the iPad Mini. It’s still the best […]
There’s always been a kind of paradox at the heart of the Android ecosystem: it’s the dominant smartphone OS, but its users don’t dominate the mobile Internet. Mobile browser and Internet usage numbers don’t line up with handset market share. Google has always promoted its raw Android activation numbers as a way to show momentum […]
How do you decide what products to feature in your emails or which offers to promote in your emails? If you don’t have a process in place that answers these questions, you should. Merchandising for email should be a collaborative process for optimal results. Setting The Promotional Calendar The promotional calendar should be developed with […]
With a packed house in Twitter’s employee cafeteria Tuesday night, the company announced an important expansion of “Twitter Cards” — the technology that adds rich content inside a tweet. These were first called expanded tweets when Twitter launched the feature in June 2012. About four months later, Twitter announced that it already had more than […]
A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will Facebook advertisers be confused to how ads are performing as the main defined action will show more prominently in the overall ad summaries and within Ads Manager itself. This will be a boon for marketers […]
Facebook has confirmed that Emily White, its Mobile Partnerships Director, is moving to a new role overseeing business development at Instagram. Her new title is Director of Business Operations, and White has already begun the transition to Instagram’s team. The news was first reported by AllThingsD.com, which also reported this statement from Instagram co-founder Kevin […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Shopping.com Rebrands As eBay Commerce Network: What It Means Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to ecommerce advertising platform, […]
Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to ecommerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for […]
The European Union’s privacy watchdog announced today that as Google hasn’t made suggested changes to its privacy policy, it will continue investigating. Well, six EU countries will, to see if there’s actual action to be taken against Google. The European Union’s “Article 29 Working Party,” an EU-wide privacy body, was upset with Google’s privacy within […]
According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts. Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an […]
Alma Whitten, Google’s Director of Privacy for Product and Engineering, is leaving the company this summer. Forbes first reported her move, and Google has confirmed it with us. Whitten has been with Google since 2003, but took the role of Director of Privacy in 2010 as part of Google’s forced cleanup after the company’s Wi-Fi […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google’s New “Rounded Number” Policy For Special Logos Reacting to criticism that it ran a logo honoring the 86th birthday of farm worker activist Cesar Chavez rather than Easter, Google has […]
Android Police has obtained what appears to be lots of detail about what Facebook is going to announce on Thursday. There’s considerable technical information in the post. As rumored, Facebook is apparently announcing an HTC phone (“Myst”), which is being called mediocre in terms of its hardware specs. That phone offers a slightly modified version […]
Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. The how-to content is separated for new or advanced business users, and case studies are organized by size of business and industry. And, of course, there’s […]
For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the same: you are placing your ads on a website somewhere. The process that a marketer must follow, however, to reach that end […]