Email and behavioral marketing technology provider, Silverpop, has raised $25 million in new funding, led by Escalate Capital Partners and Silicon Valley Bank. The company says it will use the money to fuel continued growth for its marketing automation services. The funding is venture debt, possibly signalling an IPO or acquisition is on the horizon. […]
A new report from eMarketer estimates that 15 percent of online retail sales will be made on a mobile device this year, climbing upwards of $39 billion by the end of 2013. The majority of sales will be made from a tablet with only 35 percent of m-commerce happening via a smartphone. This year’s expected […]
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and multi-channel social streams, your customers (or potential customers) now have […]
(screenshot via CNN) Twitter is warning media outlets to be “extra vigilant” in light of today’s incident involving a fake tweet sent out by hackers that had gained access to the Associated Press’ Twitter account, @AP. It’s also good advice for brands and marketers — and for all Twitter users, actually. Shortly after 1:00 pm […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been steadily […]
The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been steadily losing value as analyst after analyst expressed anxiety about the company’s outlook. Apple reported quarterly gross revenues of $43.6 billion, compared with a $42.3 billion consensus estimate. Second quarter revenues in 2012 were $39.2 billion. Growth was […]
Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: [youtube]http://youtu.be/QwYgz3THJTM[/youtube] As you can see from the video, the ads require user interaction to […]
Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social […]
On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business pages (on the PC though not in mobile). The new design is intended to provide more useful information at a glance. Among the features of the new page design are the […]
Today, Facebook is introducing a new mobile Pages layout. Page owners don’t need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately. The Android version is coming soon. According to Facebook, the mobile UI has been simplified and adapted with […]
The consensus view is that Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion, Google’s largest acquisition by far and a major bet by Larry Page. During the acquisition approval process Google said that it would treat Motorola the same way it treated any other Android OEM and […]
As social media becomes an increasingly vital component of marketing strategies, agencies are getting more comfortable with associated social data. For example, analyzing brand mentions and sentiment data is becoming fairly common practice, even among smaller shops. But, as I’ve pointed out earlier, social listening data is just the tip of the iceberg. The variety […]
When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my “aha” moment regarding how the Internet worked from a marketing […]
Along with co-author and foreign policy expert Jared Cohen, Google Executive Chairman is doing the rounds on radio and TV in support of their new book The New Digital Age. This evening, both were interviewed on NPR’s All Things Considered program. I don’t have an advance copy of the book and haven’t read it. But, […]
A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35) have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, “No one should ever be […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Strikes Major Ad Deal With Agency Worth “Hundreds Of Millions”The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is […]
The Financial Times (FT) is reporting that Twitter has struck a major deal with agency Starcom MediaVest Group (SMG), which is part of agency holding company Publicis. The deal, according to FT, is worth “hundreds of millions of dollars over a multiyear period.” SMG clients include major brands such as Burger King, Comcast-NBCU, Honda, P&G, […]
Tumblr launched mobile ads today with high-profile advertisers including GE, Warner Bros and ABC. The ads appear within users’ content streams within Tumblr iOS and Android apps. This is the first in-stream ad try for Tumblr since the site launched in 2007. Up to now, sponsored ads have appeared in Tumblr Radar — the area […]
Yahoo introduced its new iOS app today, noting that the technology used to build the app was possible because of their recent acquisition of Summly. “The new Yahoo mobile app is also smarter, using Summly’s natural-language algorithms and machine learning to deliver quick story summaries,” said Yahoo CEO Marissa Mayer in a post on Yahoo’s […]
Benedict Evans was the first to notice yesterday that Facehook Home had crossed the 500,000 download threshold on Google Play. That’s in the ten days since April 12, when it was released. I’d say that’s a decent, if not stellar, number given that Home is only available for select Android devices: Samsung Galaxy S III, […]
Smart social media marketers know that some tactics are totally off the table. Spamming that Google Plus community with your off-topic links? That’s a no-no. Auto-DMs to new Twitter followers? No way. Then there are tactics that aren’t inherently bad, but you may not want to use them every day. Like pop-up ads, advertising jingles […]
Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques; and, if you don’t hold on for dear life, they will pass you by entirely. The good news? It doesn’t have to be this hard. An evolving market has far more benefits than disadvantages, if only […]
Next week, Comedy Central is launching a unique 5-day comedy festival that brings comedians directly to their audience. Well, directly to their audience’s Twitter stream. Next week, a Twitter-only festival will be released that features some of comedy’s elite including Mel Brooks, Amy Schumer and Carl Reiner. The event starts next Monday and will use […]
Yahoo announced today that it is retiring five of its products at the end of this month, including Upcoming, Yahoo Kids and Yahoo Deals. Older versions of Yahoo Mail will be disabled as well on June 3. In an attempt to narrow their focus, Yahoo stated they wanted to put their energy into building “beautiful […]
Google announced an update to AdSense link units today. In select countries and site verticals, when users click on a link unit keyword, the resulting page will show thumbnail previews of advertisers’ landing pages. Instead of a list of ads, here is an example from Google showing what the new page of ads looks like: […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Boston Manhunt Pushes CNN, Police Scanner Apps Into iTunes Top Ten As law enforcement officials continue their manhunt for one fugitive that’s suspected to have been involved in the Boston Marathon […]
As law enforcement officials continue their manhunt for one fugitive that’s suspected to have been involved in the Boston Marathon bombing this week, consumers looking for the latest news and information have pushed several news and scanner-type apps into the iOS top apps charts. As of about 11:30 am PT, CNN’s app has taken over […]
In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid […]
Google has announced upcoming changes to the AdSense Terms and Conditions. Starting April 23rd, AdSense users in Europe, the Middle East, Africa, Latin America, or North America will get a notification to accept the new T & Cs. Publishers in the Asia-Pacific region will get a notice at a later date as the roll-out continues. In […]
As the second biggest shopping season behind the winter holidays, more than $18 billion is spent annually on Mother’s Day gifts in the United States. Of that, 25 percent is attributed to purchases made online. This represents a steady increase over the years when you consider that in 2011, 21 percent of Mother’s Day purchases […]
Today at Mobile DevCon (Facebook’s Mobile Developer Conference) some major announcements were unleashed that will change the way that apps interact with Facebook. Of course, Facebook integration within mobile apps is more important than it ever has been. According to a statement released from Facebook, over 81% of top 100 grossing iOS apps and 70% of top 100 […]
To borrow a famous quote from Yogi Berra: It’s like deja vu all over again. YouTube beat Viacom again today in the long-running copyright battle the two have waged, and Viacom is again saying that it plans to appeal the ruling. The Hollywood Reporter broke the news and has posted the court’s decision, too. In […]
Earlier today, Microsoft reported $20.49 billion in fiscal quarterly revenue (Q3 13). That figure was just shy of analysts’ consensus estimates of $20.5 billion; however, earnings-per-share beat estimates. Despite the “miss,” revenues were up across the board, even in the Windows division though PC sales are in decline. (At the time of this report, the earnings […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: BlackBerry Z10 Gains, iPad Share Grows To 82% Two reports over the past two days from ad network Chitika shed light on adoption of the much anticipated BlackBerry Z10 touchscreen […]
Two reports over the past two days from ad network Chitika shed light on adoption of the much anticipated BlackBerry Z10 touchscreen phone, as well as the current state of tablets in North America. The new iOS and Android competitor is generating 5.3 percent of all BlackBerry traffic, which reflects a “doubling in usage share since […]
Email marketing automation provider Silverpop released its 2013 Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U.S. and Canada, as well as countries in Europe, the Middle East, Africa and Asia Pacific. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, […]
Several notable names from the search/social/marketing industries are included on the 2013 Time 100, the magazine’s annual attempt to list the most influential people in the world. There’s no ranking involved — it’s not a countdown, just a collection of movers and shakers grouped together in categories like “pioneers,” “titans” or “leaders.” And each person […]
Opera has released its quarterly State of Mobile Advertising report for Q1 2013. The major finding is that “iOS continues to outperform all other device platforms in terms of monetization, with the highest average eCPM and greatest percentage of publisher revenue.” In addition the iPhone has regained its lead (among the publishers using Opera’s Mediaworks platform) […]
Nearly one year ago LinkedIn announced a new app that took a different route than other larger companies and was built around the mobile web. Well, a new LinkedIn app has been released that is built natively. The new all is designed for “the Everyday Professional,” and focuses in more closely on the LinkedIn stream. One of […]
“Negative” metrics — you might prefer the term “De-optimization Metrics” — can be just as important to your continuous optimization efforts as your positive ones. The purpose of a negative metric is to isolate for you the deleterious effects you may inadvertently be having on your positive metrics. A negative metric is not necessarily something […]