Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held twice a year to highlight developers that have built tools to, “Help businesses realize their goals through Facebook.” The most recent PMDs competition theme was “From Conversation to Conversion” and focused on […]
Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the […]
The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of Android Police pointed out last week. Now the first signs of ads in the app have popped up. As with the desktop, Sponsored Promotion ads appear above, but in line with regular […]
The IAB has just released its Q2 and first half 2013 revenue report. Total digital ad revenue in the US was roughly $20 billion. Search was the largest single category and mobile captured 15 percent of the overall total in the first six months of this year. Almost all ad formats/categories were up in real-dollar terms. […]
The Egyptians had the pyramid. The Greeks had the circle. Prince had his funky love symbol. And marketers? Well, we have the funnel. The marketing funnel is probably the most iconic shape in marketing analytics. A big bucket of prospects are poured into the top of the funnel. It narrows on the way down, as […]
Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet, a landing page per list, or per campaign, gives you the power to maximize the effectiveness of each individual funnel. This means you can play with all of the elements from the […]
I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a lot of our time thinking about how these innovations will impact our world. But what about the person on the street? How will their world change — and is […]
Next time you check Google Analytics, you may see a new navigation menu and have a hard time finding some of your favorite reports. There’s been no announcement that we’re aware of, but the main menu that several members of our editorial team are seeing in their Google Analytics accounts are quite different. Under the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Focusing On “Objectives” Facebook Simplifies Ad Creation, Measurement In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to […]
In June of this year, Facebook announced that it would overhaul and dramatically simplify the process of buying ads on the site to eliminate confusion. Today, Facebook is taking a major step in that direction. The company is announcing a redesign of its ad creation/buying and reporting tools. Rather than asking users to select a […]
Publishing firm The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president during Schmidt’s tenure as CEO, have signed a book deal with Grand Central Publishing’s imprint Business Plus. According to the announcement, No Adult Supervision Required: How To Build Successful 21st Century Companies has a […]
The plight of Canadian phone maker BlackBerry is by now well known. Complacent and too late to respond to the threat of the iPhone and Android, the company saw its market share and revenues decline dramatically over the last few years. Its most recent attempt to revitalize itself (OS 10) was largely met with indifference […]
This week, I spent some time with Adobe’s recent report, Digital Distress: What Keeps Marketers Up at Night? [PDF]. It was an online study of 1,000 marketers, including both digital marketers and marketing generalists, ranging from marketing staff to high-level decision-makers. As one might anticipate, this report chronicles and quantifies marketers’ anxieties about their profession. The […]
The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a result, the intersection of these channels has forced marketers to view digital as less of a customer acquisition channel, and more of a platform for branding, increasing customer retention and building lasting relationships. […]
The battle between Facebook and Twitter for share of the “third screen” wages on. Today Facebook announced that they are beefing up their global battlefront with 10 major networks in 8 countries. Facebook will begin providing data on comments to networks around popular shows to help solidify their television integration overseas. The TV stations receiving […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass Software Update XE10 Adds Transit Directions, Not Much Else Google’s monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that […]
Google’s monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that own Glass. The latest update, known as XE10, is out today and pales in comparison to past updates, at least in terms of how many features are added or updated. The main feature is the […]
Almost a year in the making, Nielsen has finally rolled out its Twitter TV Ratings service, a weekly look at which US television shows have the biggest audience on Twitter. The ratings chart aims to track an overall audience for each show, based on the total number of tweets, how many unique accounts tweet about […]
On Saturday, October 5, 2013, Google held its first ever Glass “road show” event in Bay 7 of the historic American Tobacco Campus in Durham, NC. Google chose Durham as the first stop on this nationwide Glass tour because “it’s a tech hub, and Google has a reputation of investing here in North Carolina… Google […]
Google has a new system in place designed to prevent “mugshots” sites from ranking well. Such sites make money convincing people to “remove” their mugshots after posting them online. Only one problem. The person featured in a New York Times story yesterday as a victim of this unsavory practice still has his mugshot appearing, despite Google’s […]
The name “Bing Offers Card-Linked” doesn’t exactly roll off the tongue, but there are several aspect’s of Microsoft’s latest iteration of the Bing Offers local deals aggregation program that will appeal to both merchants and consumers. The move, along with the formation of the new CardLinx Association, puts Microsoft among the big league players in […]
The new reality of multi-screen conversions compounds the already difficult challenges of accurate attribution and ROI calculation. That’s on top of the persistent but largely ignored fact that most internet-influenced consumer spending happens offline. Digital marketers have mostly avoided trying to account for offline conversions in the past because they’ve been so hard to track […]
The term “earned media” once referred only to the press mentions resulting from PR campaigns, but it’s come a long way as of late. The recent popularization of content marketing and social sharing have made earned media the “cool kid,” if not the “new kid” on the block. Recently at BrightEdge Share13 in San Francisco, […]
Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when you realize whatever it was you were defending so vehemently is just flat wrong. At that point, you only have two options: 1) hold onto your point, stick your head in […]
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant cross-device ad management, we are finally getting some initial food for thought with regard to cross-device performance. I was calling it the “next frontier for online marketers” in a previous post, […]
On the heels of Interbrand’s 2013 Best Global Brands survey, research firm Vision Critical’s BERA Group has released a list of the top 25 brands ranked by Millennials, along with a separate list of the top 25 brands voted by the general market. According to the survey results, only eight brands made both the Millennials […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter: No Current Plans To Put Ads On Vine, #Music Apps While there’s a lot of talk today about how Twitter will need to dial up its advertising revenues as a […]
While there’s a lot of talk today about how Twitter will need to dial up its advertising revenues as a public company, there are a couple places the company says that won’t happen: its Vine and #Music apps. Buried inside the Table Of Contents of Twitter’s S-1 filing Thursday is this description of Vine and […]
The August comScore US smartphone market share report is out. The story is familiar: Apple and Samsung are the top two OEMs, while others are down or flat. On the OS side, comScore agrees with earlier Kantar data showing small gains by Windows Phone in the US. But the news here appears to be that […]
While Apple won’t comment, a CNN.com report has identified the voice behind iPhone’s Siri as professional voiceover actor Susan Bennett. CNN reporter Jessica Ravitz said Bennett decided to come out of anonymity after The Verge released a video last month mistakenly claiming Siri’s voice belonged to voiceover artist Allison Duffy. (Duffy responded to The Verge […]
In its S-1 filing made public yesterday, Twitter disclosed international users make up 77 percent of Twitter’s average MAUs (monthly active users). Yet, international advertisers generated just 25 percent of consolidated revenue in the three months ended June 30. Twitter’s second quarter advertising revenue per timeline view (which is what the company is reporting instead […]
Traditionally, marketers tend to segment their customers into either a B2B or B2C relationship. While this has worked for a long time, and will obviously continue to work, many high-net-worth consumers (who most likely also own or run businesses) must be treated differently when it comes to marketing with social media. In a recent survey […]
It started innocently enough. A consumer went into a brick-and-mortar retail store, found a pair of shoes she loved and was prepared to buy them. That is, until she took out her smartphone, clicked on a few websites, and found a better deal somewhere else. Sound familiar? It’s no surprise that the evolution of technology […]
Twitter released its S-1 this afternoon, disclosing revenues of nearly $317 million last year and a net loss of roughly $80 million in 2012, down from $128.3 million in 2011. If all goes according to plan, the company will raise roughly $1 billion with its IPO. Twitter will likely trade on the New York Stock Exchange […]
Twitter has filed their S-1 form with the SEC just now, filing for an IPO worth $1 billion. The initial IPO will release 472,613,753 shares of stock. Twitter’s historical net tangible deficit as of June 30, 2013 was $342.5 million, or $2.46 per share with a book value as of June 30, 2013 was $538.7 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Instagram Teases Its Ad Strategy Today the Instagram blog posted what might be described as a philosophical statement about advertising. For many months the Facebook unit has been considering how to […]
Today the Instagram blog posted what might be described as a philosophical statement about advertising. For many months the Facebook unit has been considering how to turn itself into a “sustainable business.” Ads will roll out in the relatively near future on a limited test basis. Instagram is also mindful of the potential adverse impact […]
Google has taken a step toward opening a Google Glass app store/directory with today’s launch of a Glassware Review Process for developers. At the same time, the company has also announced the approval of five new apps for Glass Explorers. The Glassware Review Process will help developers get their apps added to “MyGlass,” the individualized, […]
This past Sunday’s Breaking Bad series finale provided much more than a satisfying ending to loyal fans, it also highlighted the social race for TV integration. After the finale, both Twitter and Facebook rushed to talk about the overall number of updates around the beloved series in an effort to solidify themselves as a credible […]
Bottlenose swam onto the social discovery scene last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time enterprise product, Bottlenose Nerve Center. In the words of Bottlenose CEO, Nova Spivack, they want to lead the “real-time revolution.” Bottlenose has taken a unique place […]