Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company rebranded from SEOMoz. Moz Analytics is an expansion of the company’s original SEOMoz PRO platform that primarily focused on organic search data. Moz Analytics gives users insights into organic search, social and […]
Google+ is driving a fraction of the referral traffic to publisher sites that Facebook, Twitter, Pinterest and other social media sites are. That’s the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the company says are used by 200,000 publishers. The report covers September 2012 […]
Today, Adobe released a fall update for Adobe Analytics, part of the Adobe Marketing Cloud, with features designed to help marketers more easily identify, communicate and take action on data patterns in real-time. The Adobe Analytics update includes new predictive analytics capabilities and anomaly detection, real-time reporting and data visualizations, as well as additional video and […]
According to new data from ad network Chitika, the iPhone 5 together with the just released 5s and 5c models are now responsible for more than 40 percent of iPhone traffic in North America. Using screen size and resolution analysis of “tens of millions of North American ad impressions generated by iPhone users between September […]
Facebook announced today a new website and mobile app custom audience feature to be released globally in the coming months. According to the announcement, a select group of test partners are currently using the new feature that allows marketers to place ads in News Feeds of people who have visited their website or downloaded their […]
While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are actually an extension of an ongoing beta called Gmail Sponsored Promotions? The ads shown above, below and in the box to the right of nearly every email message on […]
The site 9to5Google yesterday reported a rumor that a Google smartwatch will be announced on October 31 this year. Well before this, Google was rumored to be working on a smartwatch. Not long ago, the company acquired WIMM labs, builder of smartwatches. I have no doubt that Google will introduce an Android-based watch. But will it be […]
As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […]
For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, “How can we take budget from TV?” Meanwhile, network representatives would ask how they could ensure that they didn’t suffer the same fate as the newspaper companies. But now, increasingly, the questions on both […]
A mobile video engagement report from video technology company Unruly discovered the average CTR of mobile video campaigns has more than tripled in the last twelve months, growing from 3.73 percent in Q4 of 2012 to 13.64 percent this year. According to the report, mobile video campaigns far outperform desktop campaigns, with desktop campaigns earning a […]
It sounded huge. Angered by Google expanding the use of social profile information in advertising, Google+ users were changing their profile pictures to that of Google executive chairman Eric Schmidt in protest. So went several reports. The reality is practically no one is doing this. For the few who are, good news. Google’s rules about […]
As Twitter nears their IPO, the features keep on rolling in for marketers. A new setting for Twitter accounts will give marketers the ability to receive private messages from all Twitter users. This will be a boon for marketers who don’t want to address customer service issues, hot topics or sensitive material with a public […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Advertisers Can Now Schedule Promoted & Organic Tweets The development of Twitter’s ad product takes another step today with the launch of Scheduled Tweets. This gives advertisers of all sizes […]
The development of Twitter’s ad product takes another step today with the launch of Scheduled Tweets. This gives advertisers of all sizes the chance to time their tweets to specific events or related ad campaigns up to a year in advance. And this is quite interesting: Scheduled Tweets can be either paid (i.e., a Promoted […]
Senator Ed Markey (D-MA) has asked the Federal Trade Commission to take a closer look at Google’s “Shared Endorsements” ads. On Thursday when the New York Times story discussing the program was published it initially appeared that Google was introducing a new “Sponsored Stories”-like ad unit. I was confused at first (before talking to Google), as […]
Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn’t announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The […]
Foursquare says 1.5 million small businesses (SMBs) have claimed their listings and are using its platform. Now it wants to make some money off of them by opening up Foursquare Ads to all comers around the world. Roughly 50 percent of the 1.5 million SMBs are inside the US and the rest are scattered throughout […]
Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers. Digital advertising promised increased accountability, but the ability to measure every ad impression created a barrier of complexity for marketers looking to properly understand and evaluate their digital advertising investments. In our last article, we looked at […]
Ford created my favorite YouTube campaign of all time. It took place in 2011 and starred an orange, irreverent puppet named Doug and his reluctant co-worker, John. The two appeared in several videos about the Ford Focus. The campaign was brilliant and had all the elements you want in a video campaign. Each video was […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: FAQ: All About Google’s New “Shared Endorsement” Ads On November 11, Google is expanding the use of “Shared Endorsements” in ads, where people’s images and the things they like, comment on, […]
On November 11, Google is expanding the use of “Shared Endorsements” in ads, where people’s images and the things they like, comment on, rate or have reviewed through the Google+ social network can be used. Here’s the rundown on how it works and how it differs from what Google already does. Doesn’t Google already use […]
Research firm APCO Insight’s study ranking the Top 100 Most Loved Companies discovered people are emotionally attached to tech companies, but Mickey Mouse steals everyone’s heart, with The Walt Disney Company winning the No. 1 spot. Using its proprietary Emotional Linking model, APCO evaluated more than 600 of the world’s largest corporate brands, surveying 70,000 […]
After about two months of what you could call an iOS-only test, Yelp is now letting Android users write reviews directly from their mobile device, too. Yelp didn’t allow its users to write reviews on mobile devices until launching that feature on iOS back in August. The company’s logic was that reviews written from mobile […]
Google is trying to get as many people as it can to use Chrome and sign in across platforms. There are multiple benefits to Google, including collecting data for its recently announced Estimated Total Conversions analytics offering. Chrome is the most widely used browser in the world, with a nearly 40 percent global market share, […]
Google is going to use the images, likenesses, comments and other user-created data of its users in ads on its display network. The forthcoming Google display ads will be called “Shared Endorsements.” They’re not yet live, and they won’t apply to users under 18. There will be an opt-out. NOTE: See our follow-up story, FAQ: All […]
To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase […]
I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to Marketing Land. Now, I’m going to show you a trick that will give you the ability to control an entire dashboard with one menu — in this example, a radio […]
Last month, Google made one of the biggest changes in search privacy ever, by routing all searches through its Google Secure Search service. Why did it make the change? Why didn’t it close some loopholes that leave some search data vulnerable? Google — which is demanding more transparency from the US government over privacy issues […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To Retire Who Can Look Me Up” Search Setting, Finalizing Changes Announced Last Year Facebook announced today it would be completing the removal of its “Who can look up my […]
Facebook announced today it would be completing the removal of its “Who can look up my timeline by name?” search setting. Last December, the company announced the search setting would be automatically retired for users no longer taking advantage of it, with a “small percentage of people” still using the search setting able to access […]
Following news that Google is likely working to replace the much-maligned cookie for tracking and ad targeting on the Web, Ad Age is reporting Microsoft is working on its own cookie-replacement technology. Microsoft is apparently developing technology that would run on its own devices and platforms including Windows desktops, tablets and smartphones, Xbox, Bing and […]
Twitter announced they now have a mobile app specifically designed for tablets. Truth is, they just launched a mobile app for one tablet, the Samsung Galaxy Note 10.1-2014 Edition. Twitter promises to support more than just one tablet, stating soon this app will be available on “other Samsung tablets.” The tablet Twitter app adds: Multi-screen […]
LiquidM emerged from stealth mode today to announce the public availability of its new white-labeled mobile advertising management platform. The cloud-based SaaS product is designed to simplify mobile ad management processes for mobile media buyers. “As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are looking […]
Twitter isn’t saying anything officially, but by all appearances the company has launched a new experiment that could increase user engagement and retention. The experiment is simple: Anyone that follows the @EventParrot account will start to get breaking news delivered via direct messages. It functions much the same as the @MagicRecs experiment that Twitter launched […]
A powerful new Facebook Insights upgrade has arrived in an Admin Panel near you. The new Insights has a 6 tabbed approach that breaks up statistics into specific categories and uses simpler metrics. The updated Insights is available to all users and can be found under the Insights section of the admin panel. Here’s a […]
A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today. The Pew Research Center surveyed 1,003 adults via telephone interviews, with […]
It isn’t often that one challenges best practices. They are called best practices because they are apparently the best. In 2008, Return Path conducted a subscriber experience study to see which businesses were following the best practices at the time, like personalizing messages and honoring unsubscribe requests within a reasonable timeframe. Flash forward five years, […]
Which of the top Fortune 100 brands do the best job living up to Google’s mobile best practices? The answer is: Coke, FedEx, TIAA-CREF, Walgreens and insurance company Liberty Mutual. Some of the names on the list, created and complied by The Search Agency, are not surprising while others are. One of the surprises is that mobile commerce […]
In a decision announced last week, Microsoft won 13 domains from a cybersquatter based in Taiwan. It was a quick case. Microsoft submitted its complaint on September 24th, asking the National Arbitration Forum (NAF) to transfer ownership of the domains from the registrant, Chiou Ji-an. The domains listed in the complaint all include the name […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Announces Preferred Marketing Developers Innovation Competition Winners Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held […]