Yahoo was named the top US Internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn’t fully be explained by comScore or others. It happened again in August. Yahoo is once again the top US internet site in terms of consumer reach and traffic for […]
Facebook announced a new “Stories to Share” feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the Insights Dashboard on the admin panel. According to Facebook: Stories to share makes it even easier for media sites to find the most engaging content they might want to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: 69 Percent More Brands Participated In Programmatic In First Half Of 2013 [Report] Brands continue to adopt programmatic ad buying, even as the majority of spending is consolidated among a few […]
Brands continue to adopt programmatic ad buying, even as the majority of spending is consolidated among a few top advertisers. The overall number of brands participating in RTB grew by 69 percent between the fourth quarter of 2012 and the second quarter of 2013, according to a new report. The latest Index Quarterly Report by […]
If you use Facebook on your favorite Android or iOS device — and by Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous […]
You may have raised your eyebrows at last week’s announcement from Google that it is partnering with Facebook to offer its clients access to Facebook Exchange (FBX) inventory through DoubleClick Bid Manager. Two competing online ad giants entering into a partnership? Why would Facebook finally want to open up to Google, and why would Google […]
Yahoo has apparently lured star tech journalist David Pogue away from the NY Times. Yahoo CEO Marissa Mayer posted the news on Tumblr this morning: I am thrilled to announce that award-winning columnist, best-selling author, and TV host David Pogue will be joining Yahoo. David will lead a major expansion of consumer tech coverage on Yahoo […]
Taking pictures of products in stores turns out to be the most popular thing that Western Europeans do with their smartphones during shopping according to new data from comScore. The reason for this is fairly clear: people are sending pictures to friends and family for purchase advice. In the same vein, Europeans also call or […]
Russian search engine Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is a free tool available to mobile developers worldwide, allowing them to create personalized app-audience profiles and usage reports. Russia’s largest search engine confirmed its new mobile app analytics solution was built […]
We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge difference for the company. We’ve done the research, we’ve built the spec, and we’ve got the rest of the marketing team stoked to give it a try. […]
Google has never made its own phones. The various “Nexus” flagship phones that carry the Google name have all been done in partnership with various handset manufacturers. Google’s purchase of Motorola last year changed that. The recently launched Moto X is an Android phone designed and built by Google. How is it? For me, there’s […]
Small businesses across all industries are benefiting from successful content marketing strategies every day. These businesses are using content to educate, entertain and humor audiences across marketing channels, increasing ROI in the process. Small businesses with successful content marketing plans are proving that you don’t need a big budget to build meaningful relationships with customers […]
Online commerce giant eBay announced Friday that it had hired RJ Pittman as Senior Vice President and Chief Product Officer for Marketplaces. His role, which is newly created, does not include PayPal. Pittman was most recently in charge of worldwide ecommerce at Apple. He occupied that role since 2010. Before Apple Pittman was at Google where […]
DoubleClick, Google’s online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, “in a few months.” DoubleClick claims access to dozens of private […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Only 45% Of Top 100 Internet Retailers Employ Tag Management Systems Lima Consulting Group and tag auditing firm ObservePoint audited Internet Retailer’s top 100 companies of 2012 to examine how […]
Lima Consulting Group and tag auditing firm ObservePoint audited Internet Retailer’s top 100 companies of 2012 to examine how retailers are deploying tag management systems and determine connections between site load times and site overhead. According to the report, only 45 percent of the sites employed a tag management system. To conduct the audit, nearly […]
A lot of people with Google stock are probably feeling wealthier this morning. The stock has just broken the long-anticipated $1,000 threshold. This is based on some very bullish reports by investment analysts and Google’s nearly $15 billion quarter, announced yesterday. The question now is whether GOOG can go much higher or whether this is […]
Finally, Facebook will now allow iOS users to fight back against auto-correct. The newest Facebook iOS update (6.6) will now allow iOS users to modify their posts and comments within the Facebook app. Users will also have the ability to view all changes that were made within the app — and issue that was a […]
This morning, the Pew Research Center released new survey data about tablet and e-reader ownership in the US. Previously, the organization had said that US tablet ownership among adults was 34 percent. The survey data released today indicate that 43 percent of Americans over 16 own either a tablet or e-book reader (or both). The […]
A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, which means choosing your initial campaign tactics to later observe which ones show the most potential for further optimization and scaling. This primer covers most of the campaign tactics […]
Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative […]
Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially Android ID, of which the public knows little about compared to the far more publicized Apple UDID and IDFA. In closing out this user ID targeting series, we’ll dive into […]
Google reported its third quarter earnings and revenues today. Total consolidated revenues (including Motorola) were $14.89 billion, which beat financial analysts’ estimates. Total revenues grew 6 percent over last quarter and 12 percent vs. 2012. Here are the revenue and segment highlights: Google sites generated revenues of $9.39 billion, 68 percent of total Google segment […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New Mobile App From SumAll Lets Users See 30+ Data Sources From A Single Screen SumAll, an analytics solutions provider that integrates multiple sources of marketing data viewable on a single […]
SumAll, an analytics solutions provider that integrates multiple sources of marketing data viewable on a single screen, has released an iOS and Android application and optimized its analytics platform for mobile devices. SumAll says its solution integrates analytics from more than 30 social media, payment and digital marketing platforms, into one chart. With its latest […]
AOL is now the top video ad-serving property or network on the Internet; Google is number two. That happened as a result of AOL’s roughly $400 million acquisition of programmatic video ad platform Adap.tv in August. The following the top 10 video ad properties according to comScore: Source: comScore (9/13) ComScore said that “Americans viewed […]
According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do anything device” of choice for mothers in the U.S. With the number of mothers using smartphones rising from 34% to 46% in the last year alone, it’s clear that this device is becoming ubiquitous among the demographic […]
Have you ever noticed that all the social media experts who tell you not to worry about fans and followers usually already have plenty of both? It’s great to have smart, long-term social media goals like traffic back to your website and even conversions. But we all have to start somewhere. And sometimes, where you’re […]
As marketers, we are dealing with a power crisis. We have more channels than ever to get our message out, and yet have fewer resources with which to utilize these channels. We must be proficient in a variety of skills to even manage our teams. This is a huge challenge when change occurs faster than […]
Social analytics and monitoring company Bottlenose has been leading innovation in the social discovery space as of late. On the heels of last month’s enterprise Nerve Center solution, Bottlenose has announced the new free tool – Sonar Solo. Sonar Solo is a scaled down version of their previous Sonar product that has been rolled into […]
Based on data pulled from 100 million online transactions, 20 million user profiles and 100 email campaigns, marketing solution provider Retention Science discovered online shoppers are twice as likely to respond to free shipping offers versus price discounts. According to Retention Science’s report, conversion rates for ‘Free Shipping’ offers ranged from .22 percent to 1.9 […]
Last month ShopIgniter released their “Social Benchmark Report” that covered overall Facebook revenue & forecasting to in-depth post performance statistics. To pull these statistics they leveraged more than 2,000 posts with 2 billion impressions in Q1 & Q2, uncovering quite a good bit of data in the process. Some of the major stats revealed were: […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: The Marketing Land Guide To The Twitter IPO: Key Facts, Figures & S-1 Filing Document Marketing Land’s simplified version of key facts, revenue figures and usage stats pulled from the Twitter […]
Microsoft has been attacking Google’s products and services with its “Scroogled” campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad effectiveness. But if the ads are judged as effective by actually causing people to switch, I’d say the answer is a […]
Google released a new site this week geared toward media outlets and journalists. The new site offers an extensive set of Google Media Tools, all neatly assembled into one place. According to Google, the site is a “Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across […]
Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted insight into the volume of fraud affecting search. Fast forward nearly ten years later, and it might seem as if history is repeating itself all over again — click fraud is invading display. In fact, fraud is […]
Twitter released its S-1 form on October 3. In that document, the company reported revenues of just under $317 million in 2012 and revenues of slightly less than $254 million for the first six months of 2013. This afternoon, Twitter amended its S-1 to reflect Q3 earnings of roughly $168 million. Thus, for the first […]
Yahoo reported its Q1 2013 earnings today, with GAAP revenue of $1.4 billion and $1.08 billion excluding traffic acquisition costs and earnings per share of $0.34 for the quarter. All earnings stats were off from Q3 2012. Still, earnings per share came in just above analyst expectations of $0.33 and revenue hit the target of […]
Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011. Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.” She shared two separate charts, one for […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Moz Analytics Launches Out Of Beta Today, Moz opened the gates on its new Moz Analytics platform that launched in private beta roughly five months ago when the company rebranded from […]