It’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew Internet shows that 54% of online adults share original photo content online. This number jumped 8% from the 46% of users that shared original “created” content in 2012. The […]
In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or audiences across multiple demand-side platforms. The fear is that the same ad will be served to the same user by two different DSPs, or worse yet, that the client is bidding against themselves for […]
After including a complete set of “Dos and Don’ts” for contests on its Brand Guidelines page in May, Pinterest has taken further action to enforce its contest rules by updating its Acceptable Use Policy this week. According to a blog post on the social media’s Business Blog: A few months ago, we updated our contest […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Oreo, Taco Bell, Old Spice & ESPN Are Featured Brands In Twitter’s IPO Roadshow Video (Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and […]
(Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and had some of their most famous tweets included in Twitter’s new IPO roadshow video, which the company released today in preparation for next week’s roadshow and offering shares during the week of November 4th. The video is Twitter’s introduction […]
In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year. The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal signals the success of […]
Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic in regard to driving sales. But exactly how much use can really be made of the potential customers driven to a site through search engines? Sometimes the details are a bit hazy with direct attribution […]
Pinterest is one of the hot social media sites to emerge over the past year or so. Need a stat rundown on who uses it (hint: moms are big), how they use it (think iPads), when and what they share? The folks at ShareThis have compiled an infographic based on Pinterest interactions they see through the […]
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a double-edged sword leading us to […]
Twitter amended its S-1 filing document for the third time yesterday. This time the company offered share pricing and placed a more precise value on its IPO: up to $1.4 billion. Twitter said that shares would be tentatively priced at between $17 and $20: Prior to this offering, there has been no public market for […]
Using a new reporting framework, Microsoft released its FY2014 Q1 earnings today, with first-quarter revenue totaling $18.53 billion for the quarter ending September 30, 2013. During today’s earnings call, executive vice president and CFO Amy Hood said Microsoft saw broad based revenue growth from a geographic perspective, with its PC market and consumer revenue performing […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Ads To Appear On Instagram Next Week Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come […]
Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come and the Facebook unit just revealed some additional details about its strategy and the ad units we’ll be seeing. Starting with a very small, select group of advertisers Instagram will begin […]
The US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations, agencies and personalities in the search industry, presenting 22 different awards from best campaigns to best agency and search personality of the year. Among the winners, our partner site Search Engine Land took […]
Brands that use Vine are sure to be happy with the two small feature updates that Vine announced today — the ability to edit videos before they’re posted and the ability to manage more than one in-progress video over time. Vine is calling the updates “Sessions” and “Time Travel.” Sessions is the one that lets […]
According to Billboard, YouTube is readying a new on-demand music service. Google has not confirmed the report and declined to comment. Citing people “familiar with the plans,” Billboard reports that there will be a free version and a paid version of the new YouTube music service. But wait, doesn’t Google already have a subscription music […]
A number of reports are confirming Taiwan’s Fair Trade Commission (FTC) has fined Samsung more than $340,000 for posting fake comments on its own products and criticizing competitor products via third-party marketing companies. According to a story on The Verve, the FTC’s report claims Samsung paid people to “highlight the shortcomings of competing products” and […]
Any marketer that has tried running paid advertising campaigns on Facebook knows it is one of the most complex auction-based ad marketplaces that exist today. Constantly moving targets, rapid ad fatigue, and lack of transparency around the effects of bids and budgets on performance make it difficult to optimize these campaigns. However, sophisticated optimization strategies […]
Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they “ever” get news on the social networking site. Those adults […]
According to a test program conducted by video sharing platform EXPO, brands that placed consumer-generated video content on their product pages saw a 38 percent lift in sales compared to brands that failed to use video content. Evaluating sales numbers from June 2012 against June 2013, the test data included online sales results for eight […]
In June of this year, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future […]
As AllThingsD has confirmed, Pinterest has scored another huge round of funding today — $225 million to be exact. It values the company at $3.8 billion. Pinterest has recently started rolling out a preview of its monetization plans — or at least part of those plans — with the debut of Promoted Pins on both […]
Google+ product manager John Kilcline announced today Google+ pages now have a new Communications Manager role. According to Kilcline’s post, anyone selected as a Google+ page Communication Manager can post content, reply to Google+ page followers and use the Communities and Events features, but will not be able to edit pages, managers, or any connected […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First If you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new […]
If you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade. The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts. The screenshot below shows what it’ll look […]
Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate […]
Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week. Before today, Facebook’s Custom Audiences was only available through its API and Power Editor […]
Turns out Instagram isn’t just for Tweens who like fuzzy filters. The marketing technology company Unruly released a report today that analyzed the top 1,000 most shared Instagram videos. Surprisingly 40% of the videos came directly from brands. Of all brands, the most shared was MTV, with 84 videos in the top 1,000. MTV’s Instagram […]
Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries. The screenshot below posted by @SynrgyHQ shows a sponsored ad for Southwest Airlines on the branded search query [southwest airlines]. It doesn’t appear easy to replicate this test, but Google has confirmed that […]
Marketing analytics technology provider Networked Insights is releasing an enhancement to its social data platform SocialSense today. According to the announcement, the new technology analyzes 100 million pieces of social content in real-time across 22,000 dimensions, including age range, location, gender, psychographics, life stage, interests and preferences. Networked Insights claims its platform enables brands to […]
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume. […]
Despite frequent headlines claiming that mobile ads are the future and the future is here, advertisers, audiences and publishers are secretly rolling their eyes. Mobile advertising is a huge nuisance to everyone: It’s incorrectly valued, and the user experience sucks. The problem isn’t that ads don’t work on mobile; it’s that the desktop model of […]
Pop and Twitter sensation Katy Perry gave an interview with USA Today in which she advises readers on how to “tame the social media dragon” — slang for how to succeed on Twitter. In the article she dishes out a half dozen tips that helped her gain 45 million Twitter followers. Some of the sage […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting […]
There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition? After looking into cases of advertisers getting squeezed out of paid search by large parent companies, I wanted […]
The event is starting. We begin with a video/TV commercial. Vague design sentiments and concepts being showing with a ballet of dots on the screen. Tim Cook has just come out to applause. He’s discussing how the video just shown reflects “Apple’s values.” He’s saying “you’re going to see some amazing products this morning.” But […]
Later this morning, Apple is scheduled to announce new iPads: a “retina” Mini and a thinner and lighter large iPad. These announcements come amid intensifying competition (including pricing pressure) from Samsung, Google and Amazon. Firms that track device shipments, such as Gartner and IDC, have projected a major decline in the iPad’s market share. However […]
Most major US retailers are employing or testing some form of location-based, indoor analytics. Using WiFi and in some cases other technologies, such as closed-circuit cameras or bluetooth beacons, retailers can now tell when and where shoppers went in their stores. There’s a ton of valuable information that has never been available before: where consumers […]
Mark my words: If it isn’t already, social media is going to be like email for all tech users: indispensable. It is no longer acceptable for CEOs to cast social media aside because they either don’t understand it or don’t want to mess with it. Just like the doubters that thought email wouldn’t go anywhere, […]
Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience? Content marketing taps into the innate human desires to be informed, educated and entertained; and the best […]