Yesterday, Facebook announced a major milestone: 1 million active advertisers. This number is comprised of global advertisers that used the service within the past 28 days. According to Reuters, the majority of these active advertisers are SMBs as over 16 million local businesses have set up active Facebook Pages. While “small” may make up the […]
Last week, there was a mini-announcement that some notable notification changes were making their way to Google+. Yesterday, many users received these more streamlined Google+ notification updates. The best part of the new notifications? They will sync cross platform. This means that users who acknowledge a notification on mobile will no longer have their desktop […]
Yelp announced a new Call to Action feature today that allows business owners to promote specific transactions directly on their Yelp business listing. In an attempt to increase potential revenue for advertisers, the new Call to Action feature enables a link within an advertiser’s business listing that will take consumers to the website where the […]
The Minnesota Star Tribune reported today that Amazon is terminating all relationships with their Minnesota associates after the state’s Governor Mark Dayton signed the Minnesota E-Fairness legislation. The new law classifies independent bloggers and online reviewers — which will include websites that post links to online merchant sites in exchange for advertising fees — as […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Makes First Amendment Challenge To Publish FISA Request Counts Google wants to be transparent to its users about the number of super-secret Foreign Intelligence Surveillance Act (FISA) requests it is […]
Google wants to be transparent to its users about the number of super-secret Foreign Intelligence Surveillance Act (FISA) requests it is served by the US government — and it is claiming a First Amendment right to do so, in a new legal challenge the company has mounted. The Washington Post has news of the filing, along with […]
Google Glass isn’t publicly available yet, and even the Explorer edition is supposed to only be for US residents, but that’s not stopping the Canadian government from getting out in front of what it considers to be several privacy issues surrounding the device. Data protection authorities in Canada sent a letter today to Google CEO […]
I’ve joined the Google Glass crowd, picking up my pair last Friday. Perhaps the biggest adjustment is understanding that Glass isn’t like a smartphone, where you select and use apps. Sure, there’s a Twitter app. A Facebook App. Even apps from the New York Times and CNN. But you can’t use them directly, as you […]
Today marks the official 10th anniversary of Google’s advertising network for publishers, AdSense. In a post on the Google blog, Susan Wojcicki, SVP of Ads and Commerce, reflects on the early days in 2003 when AdSense was a fledgling product to today when AdSense is an integral part of Google’s advertising business. The AdSense community […]
Following missives from Google, Facebook, Microsoft and Apple over the past 72 hours, Yahoo issued its own disclosure statement last night about law-enforcement data requests. Signed by CEO Marissa Mayer and General Counsel Ron Bell, the statement said that there had been “between 12,000 and 13,000” data requests during the past six months: We’ve worked hard […]
Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer? Many of the benefits promised by UA hinge on two new wrinkles in the platform: 1) the ability to get data into UA from […]
The media business has grown to a certain level of maturity. The ecosystem affords brands, marketers and agencies a vast tableau of options, along with tools to plan, operate and optimize across channels, platforms and screens. Yet, as an integrated digital marketer, I’m always surprised how much we tend to sweat the mix, scrutinize the […]
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success. It’s the publicity engine that helps you build your audience and attract the links that get you ranked well in search engines. So, how do you make that happen? Ever heard of Upworthy? It’s a […]
Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination. Advertisers can now customize images by uploading their preferred […]
A new partnership with VivaKi, ad tech solutions and partnerships specialty unit of Publicis, and social curation platform Mass Relevance gives all of Publicis Groupe access to the platform and product suite. The platform is designed to help brands support their advertising campaigns through social media engagement “hubs”, in real-time across all devices. Mass Relevance aggregates […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Webcast Wednesday: “Enhanced Campaigns: New Effective PPC Techniques” Enhanced Campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? This Wednesday, Jun 19 at 1 PM EDT, […]
Shhhhhh. It’s still pretty hush-hush at the moment, but there’s a new Twitter account that aims to increase awareness of activity from your “follow graph” — i.e., the notable things that are happening in the accounts that you follow. In the process, it also opens the door a tiny bit on the idea of direct […]
Tomorrow marks the tenth anniversary of Google AdSense. To celebrate, Susan Wojcicki, SVP of Advertising and Commerce, will host a live Google Hangout at 10:00 AM PDT tomorrow. Wojcicki, who lead the launch of AdSense, will be joined by three AdSense publishers to look back at the evolution of the program and discuss the future of […]
Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who’s Viewed Your Profile (I know you have) you’ll see they recently updated their navigation. Unless you use the search field at the top, the nice easy navigation to your preferred areas — such as companies and groups — is no […]
Following the NSA-PRISM surveillance revelations last week and “direct-access rebuttals” by other major tech firms, Apple has released a similar statement denying that the government has unfettered access to its users’ data. Apple said, “We do not provide any government agency with direct access to our servers, and any government agency requesting customer content must […]
There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take to make sure you’re covering all your bases, engaging your audience, timing everything perfectly and — on top of it all — delivering amazing ROI. In fact, the most […]
Facebook’s promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will change the way users use the platform. But, what does this mean for marketers, and how can we take advantage? In essence, the hashtag functionality is generally as you’d […]
Fancy has launched an app that brings product discovery and ecommerce to Google Glass. The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction — all within the Glass interface. The Fancy app even confirms the purchase […]
Last night, what might be called a “transparency battle” erupted between Google and Facebook following Facebook’s disclosure of government-related user-data requests: For the six months ending December 31, 2012, the total number of user-data requests Facebook received from any and all government entities in the U.S. (including local, state, and federal, and including criminal and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window] Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The […]
Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it’s […]
Hey marketers: a few of the words you and I use in our common speech are now official words. The Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like us have been using for years. Here they are, in alphabetical order: big data crowdsourcing […]
After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads. To update ad units, developers can select ‘Ad units’ under the pubCenter’s setup tab: From there, choose the specific ad unit […]
What happened on Vine over this past week? Vine took to E3, The X Factor showed its new judges, HTC has an Inception-like Vine within a Vine within a Vine and more. As a quick introduction, I’m Kai Turner, co-founder of Brands On Vine. We gather data on what’s popular on Vine. I’m looking forward […]
Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more “volatile” than Android traffic. In other words, Android usage is more consistent throughout the day, while iOS has greater […]
Take a look around any marketing department today, and you’re likely to find clusters of marketers responsible for various functions such as display, targeting, search, and the affiliate channel. On the one hand, this allows you to cultivate teams with deep expertise in their areas of specialization. On the other hand, it creates silos that […]
The Financial Times is reporting that Google is now “facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals.” There isn’t a formal investigation on this question yet. Rather, the European Commission is submitting a questionnaire to device […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue […]
A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google “earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year.” Overall, Google earned “nearly one-third of all digital ad dollars […]
Twitter users have a new tool at their disposal to help build their followers. Twitter and Vizify have partnered on a #FollowMe video creation tool that collects a user’s Twitter profile activity and turns it into a video that runs about 30 seconds or so. The video profiles include your most popular tweets, photos and […]
The Guardian reported yesterday that a UK Parliamentary Committee found, essentially, Google had improperly avoided paying taxes in the UK by routing sales through Ireland where corporate tax rates are considerably lower. It’s unclear precisely what the immediate legal fallout will be; however the UK report recommends a more formal inquiry. Committee chair MP Margaret Hodge […]
Twitter has lost an appeal in France to avoid disclosing the identities of people behind anti-Semitic hashtags that appeared and trended last year. Among them were #unjuifmort, which translates “a dead Jew,” and “unbonjuif” (“a good Jew”), which became a source of jokes about The Holocaust and killing Jews. Anti-Semitism is currently on the rise […]
The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required. To access official Twitter analytics follow these steps: Head to Ads.Twitter.com and log-in. Click on […]
There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business? If you’re in an appropriate vertical, Pinterest has the power to make your business grow larger than you ever dreamed. If you are only using Pinterest […]
Today to the delight of many marketers Facebook announced the release of hashtags. The new clickable links will pop open a new stream with public updates around each specific term. While hashtags seem like a great idea, there are quite a few obstacles in the way of #success for this new feature. Why Not Search? […]