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Marketing management

Marketing Day: June 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool Google announced today that they will be rolling out a new Google Analytics feature that allows […]

Performance marketing

New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool

Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google Analytics, along with their Return On Ad Spend (ROAS), a metric […]

Performance marketing

Report: Facebook Creating Flipboard-Like News Aggregator

According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed “Reader,” the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a […]

Marketing management

Google’s $1 Billion Waze Acquisition To See Antitrust Review

It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze’s revenues are minimal; but, the acquisition price is surely what got the FTC’s attention. In addition, Waze becomes one fewer potential mapping challenger in […]

Customer experience

What Do Google’s Smartphone Ranking Changes Mean For Marketers?

For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn’t seem to prioritize the experience of accessing content on a mobile device. I’ve heard everything, […]

Connected TV and OTT

Will Hashtags Help Facebook In The Social TV War?

I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking […]

Marketing management

To Avoid Copyright Liability, Google News Goes Opt-In In Germany

Earlier this year, a new, more restrictive copyright law was passed in Germany that gave publishers near total control over the use of their content (there’s no “fair use” doctrine in Germany). It was championed by large magazine publishers and newspapers that believed they were being “disintermediated” by search engines and others that were commercially […]

Marketing management

Marketing Day: June 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Geo-Targeted Ads Could Be Coming To A Twitter Feed Near You Before The End Of This Year While Twitter already offers ads targeting by gender, device, keywords, as well as TV […]

Marketing management

Search Remains First, Social Second For How People Find Websites

Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in […]

Marketing management

Google Has 35 Days To Delete UK “SpyView” Data Or Face “Criminal Action”

The UK data protection authority Information Commissioner’s Office (ICO) has served notice that Google must destroy personal information obtained from its Street View WiFi “payload” data collection within 35 days. While Google has a right to appeal the decision, a refusal to comply (absent an appeal) is considered a “criminal office” and could result in […]

Customer experience

This Week On Vine: Father’s Day, Oreo Snack Hacks, Strawberries Prove Big For Sainsbury’s & Breaking Bad

Welcome to another edition of This Week On Vine. Big this week, Father’s Day, claymation to celebrate Vine’s five-month anniversary, Burberry’s menswear show in six seconds, the O Music Awards drumathon, Oreo Snack Hacks, Sainsbury’s strawberry surprise and Breaking Bad tries to break Vine. Father’s Day The week started off with Father’s Day, and PBS, […]

Customer experience

Apple Now Shows iOS “Fragmentation” Just Like Android

Android’s “fragmentation” used to be a great deal worse that it is today, with the majority of users on older versions of the platform. However Android’s developer dashboard now shows that just under 59 percent of Android users are on OS 4.0 or higher (Ice Cream Sandwich or Jelly Bean). Duplicating the long-standing Android developer […]

Customer experience

5 Top Tips For Marketing Your Mobile App Business

With hundreds of thousands of app developers out there, it is difficult to achieve app success. Competition is high, the market is busy and your app can easily be lost. In order to bring out the potential in your app, you need to be answering the following questions: How do you make sure that your […]

Marketing management

Marketing Day: June 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Instagram Video: What About Vine, Monetization And Porn? Danny Sullivan captured the stats, the announcement and offered an initial “hands on” impression of the new video-recording feature on Instagram. My initial […]

Performance marketing

Instagram Video: What About Vine, Monetization And Porn?

Danny Sullivan captured the stats, the announcement and offered an initial “hands on” impression of the new video-recording feature on Instagram. My initial reaction, having just downloaded the iOS update, is that it works as advertised. It’s simple, has several very nice features (image stabilization isn’t yet available for Android) and will probably be quickly adopted […]

Customer experience

iTunes Users Buying Over 800,000 TV Shows A Day

According to newly released download numbers from Apple, one billion TV shows and 380 million movies have been downloaded from iTunes to date, with 800,000 TV shows and 350,000 movies currently purchased per day. According to Horace Dediu at Asymco.com, the rate of video purchases during the past eight years looks like this: Dediu estimates […]

Data

Analyzing Subscriber Complaints For Better Inbox Placement & Response

It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize, subscriber reach — specifically inbox placement — can truly make or break an email campaign. To avoid the spam folder this holiday season and beyond, marketers should analyze subscriber complaints. A subscriber complaint is marked […]

Performance marketing

Advanced Targeting With Partner Categories

Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I’d take the opportunity to explain this new capability in a little more detail. What Are Partner Categories? For the first time, advertisers can target users based on their off-Facebook purchasing behavior. As Facebook puts it: […]

Performance marketing

Study: Google+ Will Overtake Facebook’s Social Sharing By 2016

Google+ is turning 2 years old this month and has seen both solid growth and criticism during these first years. However, all that talk of Google+ ghost town talk could soon be moot according to a recent SearchMetrics study. Not only is Google+ projected to being thriving, but it is also projected to pass Facebook in social shares on February 2016. […]

Marketing management

Twitter Acquires Local Search Start-Up Spindle

Local search and content discovery start-up Spindle was acquired by Twitter according to a post on the company’s blog today. Claiming to be a discovery engine for the social Web, Spindle was originally launched as a mobile application that pulls local business updates from social networks. From the Spindle blog: We’ve spent the past two […]

Customer experience

Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands

In an effort to lure more brand advertisers to Windows 8, the company has introduced a new Ads In Apps solution called Ad Pano. The new solution came out of Microsoft’s partnership with creative agencies — including AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R — to develop brand-safe, rich media advertising environments and opportunities within Windows 8 apps. The Ad Pano format “gives advertisers […]

Marketing management

Marketing Day: June 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports Google Analytics has launched new display ad and video ad impression reports, giving advertisers a look at how unclicked […]

Performance marketing

Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats

Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out “People Talking About This” number to negative data and engagement stats. One of the […]

Performance marketing

Google Issues AdSense Publisher Scorecards For Performance Benchmarking

Google is introducing a new benchmarking tool for AdSense accounts called Publisher Scorecards. Located on the Home tab in your AdSense account, the scorecard offers a performance summary of your ad settings, webpages and content relative to other AdSense publishers. Each performance category — revenue optimization, site health, and, notably, Google+ — are scored on a […]

Marketing management

iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley

Three years after iCrossing’s acquisition by Hearst for $325 million, the digital marketing firm’s CEO Don Scales is leaving his post. iCrossing’s current president of North America Brian Powley will succeed Scales as iCrossing’s global president. Scales joined iCrossing in 2006 as COO and became CEO in 2008 when he replaced former CEO and founder […]

Performance marketing

5 Ways To Put Your Email Call To Action To Work

Having an effective call to action in your email marketing — whether part of newsletters, transactional emails or lifecycle campaigns — is a must if you want to engage and convert your customers. One of the worst things you can do is “wing it” when it comes to creating a call to action, yet this […]

Customer experience

14 Things Google Glass Needs

I’ve now shown Google Glass to probably a couple hundred people. If they have an open mind and enough time for me to go through what the device can do, nearly everyone has come away impressed with it. I can think of maybe five people that didn’t like Glass after I showed them how it […]

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