More from MarTech: Page 5

Marketing management

Marketing Day: March 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yelp Starts Selling Display Ads In Its Mobile App Yelp is now selling display ads in its mobile apps, with two advertisers — Taco Bell and InterContinental Hotels Groups (IHG) as […]

Performance marketing

Yelp Starts Selling Display Ads In Its Mobile App

Yelp is now selling display ads in its mobile apps, with two advertisers — Taco Bell and InterContinental Hotels Groups (IHG) as the first two advertisers to give it a try. According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories — Taco Bell for restaurant-related […]

Marketing management

Microsoft Dropping “Scroogled” Ads That Attack Google

Negative political ads work; that’s why we continue to see them. But negative search engine and email ads? Apparently, not so much. Microsoft is reportedly ending buying TV, newspaper and social media ads promoting its “Scroogled” campaign, which was launched in November to attack Google’s all-paid-inclusion shopping search results. Earlier this year, the Scroogled campaign expanded to […]

Performance marketing

Display Ads: How Direct Buys & RTB Interact

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network directly to purchase inventory (called a Direct Buy), or through indirect channels using real-time bidding (RTB) systems. To those with experience in the RTB realm, it’s well understood by now that there is […]

Customer experience

Hitwise: Google Has Top Mobile Website And 5 Of The Top 10

Experian Marketing Services (Hitwise) announced Hitwise Mobile today, a new service that offers traffic and related data about mobile user behavior in 170 categories and for 4 million mobile sites on a global basis. For the week ending February 23, Google had the top mobile site overall in the US. It also had four more in the top 10: Gmail, […]

Marketing management

Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit

The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download […]

Marketing management

Marketing Day: March 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and […]

Customer experience

YouTube Joins The “Harlem Shake” Movement With Easter Egg

The “Harlem Shake” is the dance/song sweeping the nation — and now YouTube. The popular dance features a song titled “Harlem Shake” by Bauer that features tame music that has a quick switch of tempo when the beat drops. In the Harlem Shake videos, it’s customary to have one person (possibly masked) dancing with everyone […]

Performance marketing

Facebook To Showcase New Newsfeed On Thursday

Facebook is holding a press event next Thursday at its Menlo Park, California headquarters. We’ll be there live blogging the event at 10 Pacific/1 Eastern. The purpose of the event is to showcase a new look for Facebook’s newsfeed. This may be both for mobile and the PC. According to an earlier article on TechCrunch […]

Customer experience

What Resources Do Your Affiliates Need?

I was recently asked by an industry colleague about resources they should be making available to their affiliate partners and what affiliates want and need to be more successful. My colleague had seen channel partner and reseller programs with robust portals that included product 1-pagers, sell-sheets, etc., that was made available to approved partners. But, […]

Performance marketing

Is Facebook Gifts Off To A Slow Start? It Appears So.

When Facebook Gifts was announced back in September, there was buzz about how this offering will change Facebook’s entire revenue model. Well, the initial Q4 reports failed to impress with just 0.4% (at most) of users buying a gift according to TechCrunch. Initial reports were that just $1 million dollars of revenue was driven via Facebook Gifts, […]

Data

How Mobile Is Making Us Rethink Email Marketing

Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now. The bad news is that without the right analytics, […]

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