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Marketing management

Marketing Day: March 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Why Not Work From Home? “We Have The Technology,” Says WordPress’ Mullenweg The benefits and drawbacks of working from home — or having employees working from home — has been a […]

Customer experience

WordPress Founder Matt Mullenweg At SXSW: Blogging Still Booming

In this age of 140-character missives, Facebook “likes,” and on-the-go mobile content consumption, it wouldn’t be surprising to see that blogging had passed its peak, especially since many of the early software players have faded from the scene somewhat. But, Matt Mullenweg, a founding developer of WordPress and of Automattic, told an audience at SXSW […]

Data

Google Analytics Intros New Access Controls

A new system for user access control is coming to Google Analytics in the next few weeks. Google announced two primary changes that offer more specific controls over how different users can interact with Google Analytics accounts. For starters, access permissions will be able to be set at the property level, not just at the […]

Performance marketing

Facebook Highlights Your Hobbies With New Enhancements To Reading, Fitness & Entertainment Actions

Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read. The new actions for lifestyle apps are as follows: Fitness: run, walk, bike Books: read, rate, quote, want to read Movies and TV: rate, want to […]

Performance marketing

Is Social Content Curation The Next “Better” Thing?

Social content curation has blown up in the past year, after a late start that began to show traction around 2007-2008. Pinterest continues to experience massive growth, with Wanelo nipping at its heels. Social media users have gotten smarter when it comes to sharing; many are no longer posting Facebook statuses about what they ate […]

Performance marketing

Foes Line Up Against Amazon’s Domain Desires [Report]

Two publishing industry groups and rival bookseller Barnes & Noble have filed objections over Amazon.com’s request to own several new, generic, top-level domains (gTLDs), according to a Wall Street Journal report. The paper says the Authors Guild, the Association of American Publishers and Barnes & Noble have all told the Internet Corporation for Assigned Names […]

Customer experience

Second Screen “Big Deal” But Not Yet Integrated: TMZ’s Levin Talks TV Meets Internet At SXSW

TMZ executive producer Harvey Levin says that TV and the Internet are converging into a single box, and Hollywood is failing to understand that “a second screen is a big deal, but a second screen isn’t integrated.” Levin was speaking during a solo session at the SXSW conference in Austin. Below are some of the highlights, with […]

Marketing management

Marketing Day: March 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Touts Its B2B Lead-Gen Capabilities (& Has A New Ad Tool In The Works To Help) Twitter’s all-out assault on potential advertisers continued today with the latest in a series […]

Marketing management

Marketing Biz: TripleLift, AdStage & Discover.ly

The week in marketing was all about trends and innovation, from TripleLift’s trending image ad units to Discover.ly’s social enterprise app. Marketers must accept the acceleration of change. Those who jump into the water will be rewarded while those toe-dipping may be left behind. This is … Marketing Biz. With $2.1M FromTrue Ventures (And Others), […]

Customer experience

Apple Devices Dominate In-Flight, Tablet Traffic

The tablet is becoming the device of choice in the air. According to Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It’s easy to see why tablets are becoming the preferred in-flight work and entertainment device. Economy travelers are often unable to open their […]

Customer experience

Is Affiliate Marketing Hard?

We’ve all read the sales pages claiming that all we affiliate marketers have to do is churn out some sort of online content each day and we’ll get rich. Plus, we can do it in our pajamas for just a few hours a day, leaving us endless free time to enjoy life. Heck, those pages […]

Marketing management

Marketing Day: March 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook’s New News Feed: The Before & After Look Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually […]

Performance marketing

How To Get The New Facebook News Feed

So, you’ve read about the new look for Facebook’s news feed and want to try it yourself? Here’s how. The new look is rolling out today to those who request it. Go here to do that, and use the “Try the new look” button: After you’ve done that, you’ll get a confirmation: Then it’s waiting […]

Performance marketing

Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed

Facebook’s new-look newsfeed features bigger, more dramatic images, revamped profile display and matching mobile experiences. However, the biggest change, hands down, is the separation of feeds. For the first time ever, Facebook is allowing users to filter their content directly from the newsfeed by specific content type. The feed selector is placed in prominent real estate. On […]

Performance marketing

Twitter Locally

Twitter is the ham radio of social media. With it, you can sit in your basement (figuratively) and connect with like-minded individuals near and far away. Never mind that you enjoy nibbling on Manchego cheese while listening to Harry Belafonte songs, you can be sure that somewhere, someone shares those passions – and it’s on […]

Customer experience

Report: Local-Mobile Ad Targeting Offers Big Performance Lift

Mobile ad network xAd joined the “year in review” club, releasing a report showcasing a year’s worth of data from ad campaigns on its network. The bottom line: location targeting, whether in search or display, improves performance over standard mobile search and display advertising. The network offers a range of location targeting types that go […]

Customer experience

10 Tips For Getting The Most Out Of Marketing Via Foursquare

Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have […]

Marketing management

Marketing Day: March 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 […]

Performance marketing

One-Upped: Google Improves Profiles & Pages In Wake Of Facebook’s News Feed Announcement

Tomorrow, Facebook is announcing big changes to the newsfeed. Today, Google stole a bit of that thunder with 3 changes to Google+ profiles and pages. The changes include local review tabs, simpler information editing and bigger cover photos. The most noticeable of the changes is the larger cover photo: Profile pictures are now up to 2120px by 1192px using […]

Performance marketing

When Subscribers Stop Opening Emails

As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time, the number of long-time subscribers on your list increases. These subscribers have a higher chance of becoming uninterested in your email messages, which they express by failing to open or click. This […]

Marketing management

Twitter Likes Promoted Tweet Results, Pushes Brand Surveys Out of Beta

Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter’s survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be “widely available” to advertisers in the United States, the United Kingdom and Japan. The findings […]

Marketing management

Marketing Day: March 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Shares How Often The FBI Sends National Security Letters For User Information How do you talk about requests for user information that legally, you can’t talk about? In the case […]

Data

Rumor: Google Creating Amazon Prime Competitor Including Same Day Delivery

According to TechCrunch, Google is creating an Amazon Prime competitor. The two twists are: it will apparently be cheaper and also offer same-day delivery from selected brick-and-mortar retailers. TechCrunch says the new service will be called “Google Shopping Express.” Apparently stores like Wal-Mart and Target are some of the potential offline retail partners. If any […]

Marketing management

The Rise & Fall Of Microsoft’s “Scroogled” Petition Against Gmail

Microsoft has decided it no longer needs to run attack ads on TV, in print and through social media to push its “Scroogled” message against Google’s Gmail service. “Everyday Americans” apparently have gotten the word. If so, that’s not being reflected in signatures to the Microsoft-backed petition against Gmail. At First, The Petition To Nowhere […]

Customer experience

China Sounds Alarm About Android Market Dominance

While Google’s PC search market share may be hovering below 5 percent, Android is the overwhelmingly dominant smartphone operating system in the world’s largest mobile market. As a result China may be preparing to take some sort of regulatory action against it. According to a Reuters report the Chinese government released a white paper, through […]

Marketing management

10 Predictions For The Future Of Google Glass

The Google Glass project is generating a significant amount of buzz. Really, it is scary how amped up people are about the product. But, why shouldn’t they be? It is a whole new technology. If you don’t know, Google Glass is the name of a new technology Google is developing that basically allows you to […]

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