“I Before E, Except After C” — do you remember that from 4th grade spelling? Well, it works just as well when you’re concentrating on your metrics and optimization program. What do the letters mean for metrics optimization? I is for Insight — learnings you derive from your continuous optimization efforts E is for Earnings — which […]
In case you hadn’t noticed, Yahoo ranks number one for “Yahoo sucks.” Everyone in the digital marketing business knows it sucks, and efforts to turn the place into Google have yet to achieve fruition. Sure, the stock got a bump when Marissa came in, but that’s largely due to her status as one of the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface) Equality has arrived in Twitter’s advertising system. The company has announced that small, self-serve advertisers now […]
Equality has arrived in Twitter’s advertising system. The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can also target ads using the same options as big brands. These are things that Twitter has offered its bigger advertisers for some time now, but weren’t offered […]
The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media” report. It offers a mostly pessimistic assessment of the condition and trajectory of various news media in the US today. In perhaps its most striking finding, the report shows how declining revenues leading to […]
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service. Produced by the folks at Prestige Marketing, the infographic covers everything from making good use of your “About” copy to the use of hashtags, […]
We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to communicate effectively with consumers as they engage with multiple devices simultaneously and sequentially throughout the day. A new study commissioned by Microsoft, titled Cross-Screen Engagement, aims to help marketers learn how users are engaging with […]
Premium inventory. What exactly does that mean? We think we all know: it’s that custom ad placement on ESPN.com, or the full-page takeover on NYTimes.com. Some of us may think a gaming site like IGN is premium; others may disagree. Overall, the basic premise is that premium inventory is the media found on a well-known […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Marketing Biz: Speed, Attention & Sunsets Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired […]
Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired and executives at high profile companies ‘move on to other things.’ This is … Marketing Biz. CDN.net Launches as First User Customizable Global CDN for Everyone “Today’s rich content demands […]
According to Glassdoor company review data, Mark Zuckerberg has the best employee-approval rating of any CEO in the US. Last year he wasn’t among the top 25. By the same token, last year’s top CEO, Apple’s Tim Cook, has fallen from number 1 to number 18 on this year’s survey. Glassdoor’s company review surveys ask […]
Earlier this month the FTC updated its online advertising disclosure rules. They’re intended to protect the public from online promotions that may be “deceptive or unfair” in the absence of clear disclosures that they’re compensated advertising. Advertising and promotional messaging on social and mobile media are at least partly responsible for the update of the guidelines, which […]
At a Broadway-style premiere this evening at New York’s Radio City Musical Hall, Samsung unveiled its heavily anticipated Galaxy S4 handset. The event had the hype and production values of an Apple product launch. But, what barely seemed in attendance was any idea that the S4 is an Android phone or contains Google services. Samsung […]
Samsung formally unveiled the latest in its Galaxy S line-up of smartphones, the Galaxy S4 (or officially, the Galaxy S 4). The phone features a 5″ screen without getting larger than the Galaxy S3 plus an array of features that seemingly put Samsung’s own brand ahead of Google and Android. For more about the lack […]
To date, Twitter has owned the market on real-time, crowd-sourced information. Whether it’s during the Super Bowl, Television, or cultural events — users flock to Twitter (and hashtags) to see what’s happening. Our own Danny Sullivan summed up the current Facebook/Twitter experience masterfully in the article “For Social Media Viewing, Twitter Is Live TV, Facebook Is […]
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Digg: We’re Building A Google Reader Replacement Want a good replacement for Google Reader? Perhaps it’s appropriate that another brand from the Reader heyday, Digg, is planning to build that. From […]
Want a good replacement for Google Reader? Perhaps it’s appropriate that another brand from the Reader heyday, Digg, is planning to build that. From Digg’s blog post today: We’ve heard people say that RSS is a thing of the past, and perhaps in its current incarnation it is, but as daily (hourly) users of Google […]
Google has decided to break up the unit that formerly combined mapping and commerce in a mini-reorganization coinciding with the transfer of Android to the leadership of Chrome SVP Sundar Pichai. Jeff Huber who formerly ran the combined commerce + local group is now becoming part of Sergey Brin’s “Google X” team. According to the […]
A revolt is afoot. Since Google’s announcement to close the popular Google Reader service 17 hours ago, loyal users have taken to a change.org petition in droves. Since being constructed by Dan Lewis 1 hour after the announcement, the petition has reached 76% of its goal toward 75,000 signatures: The petition is averaging 3,570 signatures […]
New “teens and technology” survey data from Pew give us a glimpse of the Internet’s future — it’s “mostly mobile.” According to the Q3 2012 survey, 23 percent of teens have tablets (vs. 25 percent of adults) and 47 percent of teen cell phone owners have smartphones. This compares with approximately 55 percent of mobile phone owning […]
Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained relatively flat month-over-month with little movement. Retail CPCs showed a slight decline for Google, showing relative softness compared to last year. It remains to be seen whether this is a temporary dip or a long-term indicator. […]
The scramble is on. With news today that Google Reader is shutting down on July 1st, its users are on the hunt for a solid RSS reader alternatives. Here are some options you might want to consider if you’re a Google Reader user. Postscript: Also see our follow-up post from June 26, 2013: The Big Comparison Of Google […]
Google Reader user? Say goodbye. Google has announced the service is closing on July 1. The news came today in a “Spring Cleaning” blog post from Google, where the company said: We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the […]
Recall that there was a small photo-centric site out of Chicago run by former ShopLocal executives. That site called/calls itself Timelines (plural). It obtained federal trademark registration for its name. Then, Facebook came along and used that term for its, well, Timeline. Timelines has a number of other photo-oriented sites and apps such as Photogram. […]
The “Pinterestization” of Facebook continues. The company today introduced changes to Timeline that allow users to more easily and prominently display collections of things they like (via apps). This was part of the introduction of an overall Timeline redesign. Images in posts are larger and are seen on the right (a mirror of some of the recent News […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Twitter Relaunches Ad Dashboard With Expanded Analytics Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There […]
Twitter advertisers will have access to expanded data about their campaigns as part of an upgrade announced today to the Twitter Ads center. There are a number of changes and additions that I’ll highlight here: reporting of Promoted Tweets now includes all engagements, not just those the advertiser paid for more detailed campaign reports that […]
Andy Rubin, who has lead Google’s Android operating system efforts, will now be replaced by Sundar Pichai. Google says the move today will leave Rubin time to work on a “new chapter” with the company. Google shared the news on its official blog today, saying: Andy’s decided it’s time to hand over the reins and […]
BBC News reports Google has distributed almost $15 million worth of bonuses to their top executives. The largest bonus goes to Executive Chairman and former CEO, Eric Schmidt. Eric is getting a $6 million bonus. The Google co-founders, CEO Larry Page and Sergey Brin get nothing — no bonus. But, the co-founders have the bulk […]
Under the banner of preventing “fraudulent, deceptive, and unfair business practices,” the US Federal Trade Commission (FTC) has updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The rise of mobile devices and social media marketing, in particular, were cited as reasons the guidelines were updated: How […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook News Feed Algorithm Update Weather Reports?Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook […]
At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook may offer marketers what we might call “weather reports” for News Feed algorithm updates. The content and shares that show on an individual’s News Feed can play an important role on the traffic marketers see […]
Day two of our SMX West 2013 conference is about to get underway, and we’re starting with a keynote conversation between Marketing Land’s Founding Editor, Danny Sullivan, and Grady Burnett, Vice President of Global Marketing Solutions for Facebook. Conversation is expected to include things like Facebook Exchange, Graph Search, the new News Feed experience and […]
The Verge is now reporting that Google’s virtual assistant Google Now is coming to the Chrome browser and Chromebooks. Google Now will apparently be part of a new notification center in the Chrome OS. There’s no question that Google Now is a compelling product. Whether we call it a “virtual assistant” or “predictive search” or “ambient search,” […]
Today, Pinterest launched Web Analytics, a slick new tool that allows marketers to see information about how their information is being pinned/shared. So, just how can you get your hands on this new Pinterest data? It’s actually quite easy. Step 1 -Make Sure You Are Connected First things first, you much actually tie your website […]
Last night, Pinterest announced that it was introducing Web analytics — dare we call them “Pinalytics”? This may well be a first step toward a larger monetization strategy. Regardless, it makes the site more marketer-friendly and provides insights into activity and interaction with boards and images on the site. The newly available metrics include impressions, […]
As you may have noticed, using infographics for content marketing is an incredibly popular tactic right now. Infographics are being used to illustrate a range of different information, including new employee announcement, data visualization, humor and education. However, with the widespread use of infographics in marketing increasing every day, there is growing concern about maintaining […]
Apple’s iOS 6.1.2 — to correct a bug that reduced battery life and increased network activity for some users — made its way into the hands of consumers on February 19th, 2013. Adoption of iOS 6.1.2 took off, and within a week, it was the most used version of iOS. According to a recent report by […]
Pinterest will announce an analytics product for its business users as early as Tuesday, according to Reuters. Details are sketchy, but Reuters suggests that Pinterest’s analytics tool will: “show businesses the number of visitors it delivers to their websites” “provide information about user activity on Pinterest as it relates to a particular company, such as […]