Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yahoo Toolbar Serving Up Questionable Affiliate Links As Coupons Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of the Yahoo Toolbar […]
Yahoo’s partnership with a toolbar provider has led to questionable affiliate links showing up in the latest version of the Yahoo Toolbar for both Firefox and IE. How questionable? In one case, an affiliate was redirecting traffic from Ticketmaster.com to a competing online ticket seller. In other cases, it’s unclear if the websites that a […]
Marin Software, one of the leading search and social marketing platform providers, has officially IPO’ed this morning at The New York Stock Exchange. The IPO looked to be a hit, with their stock price currently up over 20%. The IPO price was $14.00 per share with 7,500,000 shares. The high went to $19.95 per share, […]
Google’s Universal Analytics product is now available to all. Universal Analytics launched last October as a beta product that was primarily intended for enterprise-level GA users. It offers APIs that make it possible to integrate offline data into Google Analytics to combing online/offline tracking. Google’s blog post offers some specifics on how to add Universal […]
This week in marketing was a strange mix of partnerships and acquisitions along with new tools and companies that could help marketers become more effective and efficient. This is … Marketing Biz. Yahoo in Talks to Buy Stake in Video Site Dailymotion Dailymotion, which is similar to Google’s YouTube site but is smaller in scale, would immediately […]
One of my favorite features of Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that “was” one of my favorite features. It disappeared earlier this week, but the company says it’ll make a comeback. Quantcast launched the feature in December 2006. One thing I loved about […]
Looking for a specific image on Google+ just got a whole lot easier. A new “Photos” filter is now available on the filter dropdown and will limit the results to images that have been posted on Google+. Results will display items that are shared with you and also public photos posted to Google+. In the […]
There’s been quite a stir lately about a new release of Firefox due out this summer. Here’s the deal: a patch in version 22 is expected to automatically block third-party cookies by default. According to the latest reports, users who install this version of Firefox will no longer see targeted advertising unless they change their […]
Eight years ago, Google purchased the upcoming video sharing website YouTube from Steven Chen and Chad Hurley for $1.65 billion dollars. The growth of the video sharing site has continued with the announcement that YouTube has eclipsed the one billion unique-monthly-user mark this week. What’s so impressive is that this number is unique YouTube users, not […]
DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from standard banners, rich media and video. The study showed that engagement improved with the inclusion of rich media and interactive video elements in ads. Globally in-stream video ads grew, and video ads met the […]
A new Twitter ad-buying platform aims to take Social TV advertising to the next level. As Adweek and other outlets have reported, TBG Digital’s Calendar Live lets marketers choose TV shows and schedule targeted promoted tweets to run when those shows air. Calendar Live is one of the first tools released that uses the new […]
When Facebook cover pages were launched last February, a slew of restrictions were bundled in, as well. Yesterday, Mari Smith reported that the majority of these guidelines quietly vanished. Some of the items that were revoked include: ii. Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.” iii. Contact information such […]
Today marks seven years since Jack Dorsey, Twitter’s creator, sent the very first tweet, kicking-off a social media phenomena that has grown to 200 million active users sending more than 400 million tweets daily. Dorsey served as Twitter’s CEO until 2008 when he became the company’s chairman, and Evan Williams took over the role. In […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Is Android Vs. Chrome A Metaphor For Apps Vs. Mobile Web? Google’s early fantasy about mobile was that apps would eventually lose favor in favor of HTML5 and the browser. This […]
Google’s early fantasy about mobile was that apps would eventually lose favor in favor of HTML5 and the browser. This is consistent with Google’s outlook and competitive history vs. Microsoft and Apple: the Internet and the cloud vs. proprietary operating systems and software. Yet, to date, apps have largely won out over the mobile Web. […]
A huge percentage of TV watchers (as much as 80 percent) are now on a “second screen” during a program, though they may not necessarily be engaged in a “social conversation” about the show they are watching. They may be shopping, writing emails or reading news, instead. However, a new study from SocialGuide (and Nielsen) found […]
There’s no getting around it: the search experience on Quora was never all that great. As you typed a search, Quora would show results if your text was found in a question, in a topic name, or a user’s name. And rather than get a page of matching search results, you’d have to click on […]
Chartbeat, a provider of web-analytics software, is on a mission to convince publishers that below-the-fold ad opportunities may be more valuable than top of page ad placements. Using a cross-section of data from publishers in their network, Chartbeat found that web visitors are only engaged for a few seconds at the top of the page, […]
This week, Twitter introduced video “instant replay” for March Madness. By following the NCAA’s @marchmadness account you can catch highlights from all of the college basketball games within a few minutes of them being broadcast. This is, of course, great for fans who can’t watch or miss games featuring their favorite teams. However, it’s much […]
Nielsen, a global information and measurement company, collaborated with Sharethrough, a native advertising company, on a performance study comparing the brand-building effectiveness of native video ads against pre-roll video ad units. The study found native video ads, user-initiated content-based videos contextually integrated into a site’s natural experience, to be more effective at driving brand lift […]
Dorothy isn’t the only one who had to follow the Yellow Brick road to find her way home; we all need to follow a path to find our way to success, and the app market is no different. The app market for both iOS and Android is beginning to become overcrowded. Apple first opened its […]
Pinterest has confirmed its purchase of Livestar, a mobile/local recommendations app — but the purchase is about the team of engineers more than the service itself. In an email, a Pinterest spokesperson tells us: We think the Livestar team is a natural fit for Pinterest because of their commitment to inspiring people to do things […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google Launches Notes Service, Google Keep Need to jot down quick notes to organize your information? That company which aims to organize your information, Google, has a new service designed to […]
Need to jot down quick notes to organize your information? That company which aims to organize your information, Google, has a new service designed to help: Google Keep. For Android & The Web, For Now Currently, it’s only available for Android 4.0 and higher or through the Web, the service offers to sync your notes across […]
A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales. But the company has followed-up today with a clarification, saying that social is “crucial” and has been driving in-store purchases. […]
Klout is hoping businesses will start to take social influence — and Klout itself — more seriously with today’s announcement of an analytics dashboard called Klout for Business. Klout describes it as “a set of tools designed to help you unlock the reach and power of your most influential audience members.” It’s not Klout’s first […]
Some have noticed that pages from Digg were no longer appearing in Google today. Both the social media news site and Google confirm this was the case, due to mistaken malware issue. It’s now been solved. Matt Sawyer tweeted that Digg seemed to be off Google earlier today, and it was picked up by State […]
Move over Stan, Google’s pet T-Rex. Google’s SpaceShipOne replica? More ancient history. The latest on the “things to see at Google” list might be the company’s resident Cylon. That’s right. Cylons are at Google. Googler Richard Hay posted a picture, spotted by Search Engine Roundtable, of Google’s resident Cylon today on his Google+ account: It’s […]
The new “send to Kindle” button may not be just another button to put on your site or blog. Because of Amazon’s brand and Kindle’s reach (both hardware and software) it could, if publishers comply, see meaningful adoption by consumers. In Q3 last year Amazon created a Send to Kindle Chrome browser extension. (There’s no […]
Best practices and smart tactics go a long way, but the most important part of any successful marketing program – email or otherwise – is building the right team. So, what do you look for when hiring an email designer? Here’s a short list of key factors to help ensure you have the right folks […]
Consumers have only recently gotten used to smartphones and barely integrated tablets into their routines. Soon they’ll be presented with yet another mobile device: wearable computers (watches) from both Apple and Samsung. There are other companies offering or developing versions of a “smartwatch” as well. One such device is the Pebble smartwatch (pictured at right), […]
Findings from a recent survey conducted by Harris Interactive and inContact, a provider of cloud contact center software, prove companies cannot rely on brand loyalty when it comes to keeping existing customers or winning new ones. The survey, conducted online February 11 through February 13, 2013 using a nationwide sample of 2,191 U.S. adults aged […]
As of today, those Facebook advertisers across the world that leverage Custom Audiences will have access to new Facebook Lookalike targeting. Lookalike Audiences allow advertisers to expand upon specific user sets that have been uploaded to find a larger (but still targeted) audience. Custom Audiences allow advertisers to upload a list of email addresses into […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: FairSearch Objects To Google’s “Top-Domain Name Land Grab” FairSearch is taking its anti-Google battle to the domain space. The organization — which is backed by the likes of Microsoft, TripAdvisor, Nokia […]
FairSearch is taking its anti-Google battle to the domain space. The organization — which is backed by the likes of Microsoft, TripAdvisor, Nokia and other Google competitors — announced today that it has filed objections with the Internet Corporation for Assigned Names and Numbers (ICANN) over Google’s application to own three new generic top-level domains […]
Need a simpler way to save your Google+ Hangout memories? Instead of screenshotting a Hangout, saving the file and re-uploading to Google+, a new app, Hangouts Capture, will let you do this all in one fell swoop, according to a post by Googler Jeremy Ng this afternoon. The app allows for one-click saving of the […]
We’ve filled three positions on our editorial team and it’s a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She’ll be covering a variety of marketing- and search-related stories for us on both Marketing Land and […]
Along with our new writer and editor hires announced today, more news: Monica Wright and Elisabeth Osmeloski are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Monica joined Marketing Land and Search Engine Land as our community editor in July 2011, overseeing all of our social media and community efforts. […]
You’ve probably heard this before: Business.com has recently launched a new brand, a new website and new products that aim to extend the company’s appeal to both B2B marketers and buyers. The site has gone through a number of changes over the years since its founding in 1999, but the new Business.com is more of […]
How should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in their titles. Fewer still (read: almost none) have content departments or divisions within the marketing or other organizations. Yet, more and more companies are producing content like crazy. Also, multiple websites. Large corporations have tens […]