Looking to see how well your Facebook page is doing against Facebook’s EdgeRank algorithm? A free new service now lets page administrators see if their page is beating Facebook’s Edgerank metric. Agora Pulse has released an EdgeRank benchmarking tool called Facebook Page Barometer, to help marketers gauge performance. Users use this tool to find average […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Applause.com Launches Analytics Tool For Mobile Apps Mobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the […]
Mobile app developers have a new tool to quickly see how users have rated their apps — and their competitors’ — on both the iOS and Android platforms. Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created Mobile AppGrader. Applause has […]
Back in the day, they called them Crackberrys. The first real viable mobile email devices were compellingly addictive. Like, say, an iPhone or Android device is to most consumers now. It’s their pocket watch, their security blanket. And now, the company newly renamed BlackBerry has set the stage for its devices and operating system to […]
It’s not news to say that smartphone and feature phone owners use their devices as an active part of in-store shopping. Previous surveys have revealed that more than 80 and even 90 percent of smartphone owners do this. Now a new Pew survey (n=1,003) finds that 58 percent of all mobile phone owners use their […]
Research firm IDC has released a preliminary global estimate of tablet market share for Q4. The figures are all based on shipments, which are typically not the same as device sales to end users although in some cases shipments do predict sales. According to these numbers, Apple’s dominant position in the market declined from 51.7 […]
About six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve Facebook users searching for Pages, Applications, and such with ads in the Search bar. As Facebook says, the goal of Sponsored Results is “… help [Facebook users] better find and discover the brands, products, […]
Facebook touted the success of its Promoted Posts product and the general success of ads in the News Feed during its earnings call today, in which it announced Q4 financial figures that beat analyst estimates. During the earnings call, Facebook COO Sheryl Sandberg announced that almost 500,000 Pages have tried Promoted Posts, the ad product […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook: Mobile Daily Users Exceed PC Users Facebook said that for the first time in Q4 2012 daily mobile users exceeded daily PC users. The press release quote from CEO Mark […]
Facebook said that for the first time in Q4 2012, daily mobile users exceeded daily PC users. The press release quote from CEO Mark Zuckerberg was: “In 2012, we connected over a billion people and became a mobile company.” See the related story: Facebook Posts $1.58 Billion Q4 Revenue, $5 Billion For The Year. The […]
Facebook released Q4 and full year results for 2012. The company posted $1.585 billion in quarterly revenue, representing an increase of 40 percent YoY. Full year revenues were $5.09 billion. Ad revenues were $1.33 billion or 84 percent of total quarterly revenue, which was a 41 percent increase over 2011. Mobile revenue represented 23 percent of […]
Twitter announced a couple changes to its interface today, the most interesting of which (in my opinion) is the addition of videos to media galleries. Media galleries were originally called User Galleries when they rolled out in Summer 2011. They show(ed) the 100 most recent photos that a user shared or retweeted. Twitter says videos […]
According to a report from GlobalWebIndexOne Pinterest may have dominated U.S. Growth in 2012, but Twitter had the largest global growth. In 2012, monthly worldwide active Twitter users grew 40% from Q2 to Q4, nearly a 288 million user increase. The new number means that 21% of the global worldwide population are active users. The […]
For a time, it looked like Apple’s $1 billion patent infringement verdict against Samsung would would rock the smartphone world. However, in the months since the landmark decision was handed down, it has proven to be little more than a symbolic victory. Courts and the US International Trade Commission have been loath to ban the […]
There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation, content rules one day, the user holds the crown on the next, and data picks up responsibilities on weekends. With that many claims to the throne, you’d think messaging would be easier! In reality, they’re multiple facets of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: 64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report] Many online marketers love social media marketing because it’s traditionally been a free channel for customer […]
Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer service; but, almost two-thirds of those who answered a recent survey say they’ll be spending more on paid social media ads this year. According to a new report from the Nielsen-owned company, Vizu, 64 percent of […]
YouTube is reportedly planning a move that will boost its own revenue, while simultaneously giving brands and video producers another way to make money. According to an AdAge report this morning, YouTube is planning to launch subscription-based channels and it could happen as soon as this spring. YouTube has reached out to a small group […]
The once popular advertising exchange adBrite is closing its doors on February 1st. AdBrite claimed to be the largest independent ad exchange with a transparent marketplace, yet won’t be able to keep the doors open any longer. FBX, re-targeting and the numerous ad networks that are now available have simply run adBrite out of profitability. Yesterday the aBrite team sent the following […]
One of the most powerful advertising vehicles available on Facebook will probably turn out to be its still little-known Custom Audiences tool. Introduced in August last year, Custom Audiences enables Facebook marketers to target their existing users based on Facebook ID, phone number or email address. Facebook says that it has taken pains to prevent user […]
As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have arisen about its value and how to measure impact. The good news is that plenty of data and metrics exist. The bad news is that marketers are already awash in data and […]
Soon, Pinterest will be rolling out a sleek new look to a lucky small group of users. The new look features larger images, better navigation and a faster overall experience. The biggest change occurs with the look of the pin. Big, bold pictures are displayed alongside pins from the same board, related pins and other boards that […]
Google+ has passed Twitter and is now the second-biggest social platform worldwide with 343 million active users. That’s according to a recent report that, frankly, has some confusing claims and stats. The data is from GlobalWebIndex, a site/service that I can’t claim to have ever heard of before. The company says it does 130,000 Internet […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Yahoo Q4 2012 Earnings Beat Estimates: Revenues Finally Up After Four Years Yahoo announced fourth quarter earnings today under the leadership of Marissa Mayer. This is the first time Yahoo reported […]
Yahoo announced fourth quarter earnings today under the leadership of Marissa Mayer. This is the first time Yahoo reported a rise in revenue in four years. The revenue was up 2% year-over-year at $1.35 billion for the fourth quarter and $4.99 billion for the 2012 year. Yahoo’s profits slipped by 22% year-over-year with $190 million […]
Online retail sales are expected to grow between 9-12 percent in 2013, substantially outpacing overall retail industry sales, which are seen growing 3.4 percent this year. That’s according to a new forecast from the National Retail Federation and its digital division, Shop.org. The estimates cover most traditional retail categories, but don’t include auto dealers, gas […]
Even as US lawmakers propose new digital privacy protections for consumers, the US looks like a libertarian fantasyland and regulation-free zone compared with Europe in the minds of tech companies. European regulators and governments are seeking to enact sweeping privacy rules that would place enormous compliance burdens on US-based Internet companies. As a result, the […]
Coinciding with Data Privacy Day, Twitter has produced its second Twitter Transparency Report, and this version has expanded information about the various legal requests that come from the U.S. Twitter is also giving the report a new home at transparency.twitter.com. The statistics in this report are fairly consistent with Twitter’s first transparency report last summer. […]
In 2013, it’s estimated that Twitter will surpass the half billion mark in ad revenue for the first time. Since launch in 2010, Twitter has scaled up ad revenue with nearly 100% growth year after year. TechCrunch reports that they may be releasing a new ads API that would help incite the ad growth even […]
You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed. So why aren’t more people sharing them? The secret of getting your content shared by […]
There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there is a thirsty crop of data brokers lining up to assist publishers in connecting their data with the ever-growing advertising demand online. We live in an era of increasing concern about privacy, which makes sense, given there […]
As Google Plus Daily first reported, Google+ has launched a new Page manager dashboard with a new look, added functionality and some very basic stats about the Pages you manage. The old dashboard was spartan and borderline useless. It only displayed the different Pages you managed with a blue “Switch to this page” button for […]
Don’t use our platform to copy what we do without permission. That seems to be the core issue in a Platform Policy change that Facebook announced on its developer blog about an hour ago. The change, according to Justin Osofsky, Facebook’s Director Platform Partnerships, means that the “vast majority” of developers should “keep doing what […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Screw The Mission Statement, Facebook Cuts Connections With Twitter’s Vine, Yandex & Voxer Brands and individuals that are testing out Twitter’s new video toy, Vine, are learning the hard way that […]
Brands and individuals that are testing out Twitter’s new video toy, Vine, are learning the hard way that it doesn’t play well with Facebook. Sure, there’s a big button to connect your Vine account with Facebook so you can finds friends and connect more easily on the new video platform … but it’s broken. As […]
This was an interesting week for marketers with the slow evolution of established web 2.0 channels. Circa is doing interesting things with mobile content. Swipp has a new twist on local recommendations. Yahoo! snapped up curation tool Snip.it. Boomerang launched a B2B gifting product. Quora opened up a blogging platform. I wouldn’t call any of […]
Yahoo CEO Marissa Mayer sat down with Bloomberg TV in Davos, Switzerland, at the World Economic Forum, in a very interesting and far-ranging interview (embedded below), to discuss the future of Internet technology and search. Mayer spoke at length about the future of search, social, mobile and Yahoo’s strategy. She also offered her first public comments […]
Much hype, and many public relations wars, has been waged over the last couple of months centering on the physical dynamics of paying your way into shopping results. Most of the attention has been focused on Google, and as often happens in the search community, Big G’s motives have been dissected, reviewed and morally judged, […]
For years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to avoid black hat tactics and fraudulent transactions. While talk of transparency can quickly divide a room, let’s be clear about what we mean in the context of the affiliate channel. Essentially, improving transparency in performance […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Microsoft Reports Revenue of $21.5 Billion, 15 Percent Increase In Online Advertising Driven By Search Microsoft Corp announced quarterly revenues this afternoon. Investors will likely greet them with a mixed or […]