More from MarTech: Page 4

Customer experience

How To Get Your Mobile Site Found

In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website? If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic […]

Marketing management

Marketing Day: September 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Upgraded Kindle Fire Now $159, New “HD” Tablets Also Aggressively Priced The Amazon Kindle event just concluded without a smartphone announcement. But there were a bunch of new tablets introduced. I’m […]

Performance marketing

A Matter of Preference: Go Beyond Barely Functional With Your Email Preference Center

I subscribe to an ever-revolving variety of email programs, looking at old, new, large and small email offerings, and the experience offered by each. A recent streak of unsubscribing highlighted a few trends in the design of preference centers. Preference centers revolve around a central idea: choice. This is the subscriber’s control center, the place […]

Customer experience

Twitter Makes More Mobile Ad Revenue Than Apple, Facebook — eMarketer

Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook mobile revenues are forecast to surpass Twitter’s: Overall the firm says that mobile advertising in the US […]

Performance marketing

LinkedIn Redesigns Company Pages

LinkedIn announced they have made a major design revamp to the company pages. Company pages are special landing pages within LinkedIn that add more information about the companies people work at. The redesign is aimed to give the company pages a much more professional look and provide clearer and better information about the company. Here […]

Customer experience

A Blizzard Of Smartphones Announced In Run Up To iPhone 5

Yesterday Nokia announced two new Lumia-Windows (8) Phones. Google’s Motorola division also announced three new RAZR smartphones. Today Amazon will announce new Kindle tablets and, probably, a new smartphone (Danny will be live blogging the event). Next week, on September 12, we’ll get the iPhone 5. All this is happening in the space of one […]

Marketing management

Twitter Releases API 1.1, Says It May Include Ads Later

Three weeks after announcing its plans for a new API and associated developer rules, Twitter today formally released API 1.1 to developers. Along with the new API, Twitter has also updated the API Terms (what Twitter calls its “Rules of the Road”) and display requirements. In his blog post, Twitter’s Jason Costa went out of […]

Marketing management

Marketing Day: September 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: With Mobile Traffic Above 25 Percent, Quora Launches It First Android Apps Mobile now accounts for more than 25 percent of Quora’s traffic and the company is aiming to build on […]

Performance marketing

LinkedIn Debuts Real-Time Activity Notifications

Following in the footsteps of Facebook and Google+ (and Twitter to a lesser degree), LinkedIn has announced new activity notifications that will appear in real-time as users are active on the site. The notifications will show when someone comments or likes your LinkedIn updates, when you get new inMail, when a successful connection request happens, […]

Performance marketing

Up Close With Twitter’s New “Timeline Widgets”

Want to embed on a web page all the tweets from a particular Twitter account, favorites from an account, tweets by those on a Twitter list or Twitter search results for a topic? Twitter’s had individual widgets allowing this before, but now those have been replaced with a new, unified interactive timeline widget. Not only can people […]


The Value Of Nothing

When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics, consider that a metric is, in virtually every case, designed to measure a specific outcome. It may be a positive outcome, one that is beneficial to your company: more sales, more customers, less inventory shrink, etc. Or it may […]

Marketing management

Marketing Day: September 4, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple, Google Gain Smartphone Share While Others Fading — comScore Comscore released its US mobile data for July this morning. They show both Google and Apple gained market share, while all […]

Performance marketing

UK Writer Repeats Gmail “Racial Profiling” Claim Against Google

A UK journalist claims that he’s replicated US writer Nathan Newman’s informal “experiment” suggesting that Google conducts “racial profiling” in the AdWords it shows to Gmail users. The UK journalist says his investigation reproduced “similarly disturbing results” comparable to the US test. Newman’s earlier test, conducted roughly a year ago, involved the use of nine […]

Performance marketing

Data Hunting Season: Most Effective Times Of The Year To Add Data To Your Media Plan

As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the opportunity to capitalize on the abundance of inventory and data available to plan their marketing initiatives. When combined with media, these ingredients create the perfect recipe to apply targeted advertising to seasonal events. […]

Performance marketing

Democrats Like To Mix Politics & Social Media More Than Republicans, Independents [Study]

When it comes to political activity online, Democrats are more likely than Republicans and Independents to say that social networking sites are important. And they’re also more likely to say that they’ve become more active politically because of their interactions on social media sites. Those are some of the findings in Politics on Social Networking […]

Receive daily marketing news & analysis.