Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Social Ad Spending Expected To Double By 2016 Social media ad spending is expected to double in the U.S. between now and 2016, according to a new forecast from BIA/Kelsey. […]
Social media ad spending is expected to double in the U.S. between now and 2016, according to a new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21 percent in social media advertising. The forecast estimates social media ad spend at $4.8 billion […]
Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the […]
The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce. Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially threw […]
A new poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous challenges as it seeks to generate more revenue growth from its already massive user base. The AP-CNBC poll was conducted May 3 through May 7. The survey sample […]
We’ve known for quite some time that smartphones are heavily used by consumers while shopping. As much as 80 percent of smartphone owners use or have used their devices in stores while shopping. They’re typically used to check prices and read product reviews (top 2 use cases). Many people often look for discounts or coupons […]
How does earning $56K a day sound? That’s what former Yahoo CEO Scott Thompson just walked away with, after 124 total days (and fewer business days) on the job and a departure marred by a resume scandal. Though Thompson isn’t receiving a severance payment, he gets to keep the “make-whole” cash bonus and restricted stock […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Wins 750+ Domains From Cybersquatter Who Wants ‘Google’ Trademark Canceled The National Arbitration Forum (NAF) has given Google ownership of more than 750 domains that used its trademark name, often […]
The National Arbitration Forum (NAF) has given Google ownership of more than 750 domains that used its trademark name, often in conjunction with other well-known trademarks and/or celebrity names. In one of its legal filings, Google called it “one of the most aggressive campaigns of domain name infringement that [Google] has encountered.” The domains were […]
Today Twitter announced a weekly new feature that will help to keep users up to date with the most pertinent information, weekly “best-of” emails. This weekly message will look similar to the new discover tab that was launched earlier this month. The email message will highlight the most popular stories (and related tweets), the most engaging tweets from the […]
Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers must embrace this movement immediately. I’m going to focus here only on digital media — […]
It was a busy weekend for the Yahoo board. Former EVP of Americas and media guy Ross Levinsohn has taken the helm after Scott Thompson stepped down to end a 5-month tenure — including the last two weeks of uproar about incorrect educational information on his biography. Thompson is also reportedly battling thyroid cancer, which was […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Folks With Latest Version of IE Are Most Likely To Click On Ads A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most […]
A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most likely to click on ads. The findings seem to jibe somewhat with the idea the less-sophisticated users are more likely to click, in that the savviest users are more likely to […]
After I wrote the story saying that Apple was going to replace Google Maps with its own product when it rolls out as part of iOS 6, I had a conversation with a friend. He reminded me that Apple is actually in control of the majority of elements of the Maps app on the iPhone. […]
The number of Americans using check-in services has more than doubled in the past nine months according to a new Pew Research Center study. Pew’s Internet & American Life Project surveyed more than 2,200 adults earlier this year and found that the use of geosocial services — such as Foursquare and Gowalla* — to check-in […]
Once again, this week felt like an episode of Melrose Place, with fashion gossip, porn and the unraveling of lies. Thankfully, there was alternative programming available with notable start-ups (Drawbridge and Mixpanel) raising a round of funding and advances by Google and Foursquare in the convergence of social, local, mobile and commerce. Drawbridge Comes Out […]
A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post. New Zealand’s Stuff uncovered this test that gives Facebookers the power to make sure that friends see their message: This ad type is very unusual as it is geared towards users instead of […]
Yahoo CEO Scott Thompson, who has been accused of fudging his resume by adding a computer science degree when he had none, told the company’s board yesterday that he never provided Yahoo with a resume, according to a report by Reuters. Instead, the executive search firm that presented him to Yahoo prepared a package that […]
Apple has been busy scooping up mapping companies over the past three years. So it was only a matter of time before Cupertino decided it would replace Google Maps with its own product. That’s apparently what’s going to happen when Apple releases iOS 6 later this year, according to the 9to5Mac blog. “Trusted sources” cited […]
If you are currently managing an affiliate program, I’m sure you know who your Publishers are. Perhaps you could even tell me the number of Publishers that have applied, been approved, and been declined over the life of your program. But do you truly know who your Publishers are? Two questions I think are important […]
Hey, The Verge. Can I just call you Verge? We’ve got a little problem. Apparently you’ve grown past your gadget roots. In doing so, you’ve stumbled into just labeling a wide swath of legitimate marketers as scammers. By the way, in doing so, you’ve made yourself out to be scammers as well. Postscript: Please be […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ICANN Eyes May 22 To Re-Open TLD Application Process Having suffered through technical problems, the Internet Corporation for Assigned Names and Numbers (ICANN) now says it’s planning to re-open the top-level […]
Having suffered through technical problems, the Internet Corporation for Assigned Names and Numbers (ICANN) now says it’s planning to re-open the top-level domain (TLD) application system on May 22 and leave it open for five business days. That would make May 30 the last day for interested parties to apply for their own “dot anything” […]
Bing’s Search Summit is today at 10am PDT / 1pm EDT and we will be live blogging the details from the event here. It’s focused around the relaunch of Bing, which you can read about in detail on our sister-site, Search Engine Land, here: The New Bing: Microsoft Tries Again With Search Meets Social. Qi Lu […]
In the marketing game, numbers are crucial. I’m not telling you anything you don’t know. There’s a reason why MarketingLand has a whole area designated for analytics. If you’re a website owner or marketer, chances are you spend a lot of time looking at Google Analytics for your website. Do you give your mobile site […]
Yesterday marked the half-birthday for Google+ brand pages. In honor of this anniversary, social analytics company, Simply Measured, released a report focusing in on Google+ brand page adoption and engagement since inception. The Interbrand 100 were used in measuring all the statistics for the study. One constant across all of the data is growth. The number of circlers […]
AddThis, a provider of social sharing buttons, says it now has more than 14 million domains in its publisher network and reaches more than 1.3 billion web users per month. For comparison, ShareThis says it has 1.3 million publishers in its network and Shareaholic says it has more than 200,000 websites using its tools. AddThis’ […]
Facebook apps are are getting a new centralized, mobile-friendly destination for users. The App Center has been officialy announced as the new home for all social apps. Apps can be easily viewed, sorted, search, reviewed and previewed: Not only does the App Center look slicker, it will have a variety of benefits for users and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Pinterest Sending Less Referral Traffic? One Report Says So After peaking in February, referral traffic from Pinterest has declined for two consecutive months. That’s according to new data from the […]
After peaking in February, referral traffic from Pinterest has declined for two consecutive months. That’s according to new data from the social sharing tool provider Shareaholic. Analyzing traffic to the 200,000 publishers that use its social sharing buttons, Shareaholic shows traffic from Pinterest representing 0.74 percent of all traffic during April, down from 0.8 percent […]
Love or hate Google+ itself, there’s one thing that almost everyone could agree on: Its iPhone app has looked and behaved like something Google cooked up as a last-minute afterthought. No more. Google has just announced a much-needed overhaul of the Google+ iPhone app and … while I can’t speak to how it works yet […]
Google Maps 6.7 for Android brings richer indoor mapping with walking directions. It also incorporates nearby Google Offers and displays those on a map. The “nearby offers” functionality has been available on apps such as Foursquare and Yelp for some time. Other mobile deal apps, such as Scoutmob or Citysearch, also show you nearby offers […]
Social check-in service Foursquare will start displaying personalized coupons as a part of its application in July, according to a report in the Wall Street Journal. When the start-up releases the next version of its mobile app, it will include functionality that displays promoted personalized local specials purchased by advertisers. For merchants, offering specials is […]
“I don’t get why you keep saying ‘direct response.’ I don’t get that term — it just doesn’t make sense to me. Everything we do is direct response. There isn’t a single piece of marketing we run that is not designed to get a response.” And with those few words, I felt dumb. For more […]
The Bing statement about mobile SEO last month, which followed Google’s announcement about the new smartphone crawler in December, has sparked some discussion, and given mobile SEO some time in the spotlight. The debate has been interesting, but all of it seems to focus a bit too much on the wrong question. The search engines all […]
Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads. The biggest changes are layout based and give users a simpler path to creating their ads. The biggest change is the first step, the destination. Users can choose an external URL, page, domain, application, place or event. Each of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings When’s the best time to post to social media platforms to ensure your content is most seen? […]
When’s the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers. Success on Twitter and Facebook means posting in the early afternoons, while Tumblr likes the night life. Bitly looked at the amount of clicks that links posted through its […]
Today on the official Gmail Blog a new feature was announced, Google+ notifications in Gmail. Basically this change brings Google+ interactions directly into a user’s inbox. If a user opts in to have Google+ notifications delivered to their inbox, they can respond, +1 and more. Here’s an example from Google’s post which illustrates the change, which begins […]