Marketing management

Marketing Day: April 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mark Zuckerberg To Share “Life-Saving” Information On GMA Tomorrow Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow. The post hints that […]

Performance marketing

Mark Zuckerberg To Share “Life-Saving” Information On GMA Tomorrow

Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow.  The post hints that Zuckerberg will share information that could save lives: There’s also a video preview on the interview from GMA that previews the interview with Robin Roberts. Facebook currently has a “Family Safety Center” that helps to guide users to appropriate content as well as […]

Marketing operations (MOps)

Unredacted FCC Report Shows Google’s “Wi-Spy” Consumer Data Capture Was Intentional

Two weeks ago the FCC released a document that asserted Google had obstructed its investigation into whether Street View WiFi mapping and related consumer “payload data” capture had violated Federal wiretapping laws. It imposed a $25,000 fine for Google’s “forfeiture” (non-compliance with the investigation) but held that there was no legal liability under the federal […]

Customer experience

Marrying Performance With Brand –The Future Of Dynamic Display

Historically, interactive display advertising has served the singular purpose of supporting direct-response initiatives. This is largely because direct response means there’s a very tangible action to track and measure — making a purchase, filling out a lead-gen form, becoming a member, etc. Brand advertising, however, involves ambiguous milestones that can be difficult to track and […]

Marketing management

Marketing Day: April 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google Penguin Update, Microsoft Patent Trade & Automattic Grows Up This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy […]

Performance marketing

Google Street View “Wi-Spy” Investigation Closed With $25,000 Penalty

Bloomberg reports that the Street View WiFi eavesdropping investigation by the US Federal Communication Commission (FCC) against Google has now been officially closed after Google agreed to pay $25,000. On April 13, the FCC proposed a $25,000 fine against Google for “willfully and repeatedly” not cooperating with its investigation. There was no finding of legal liability against […]

Customer experience

Differentiating Your Affiliate Program

A few weeks ago there was a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine key components and creating a competitive matrix to analyze the results. Staying on the pulse of the competitive landscape is critical in affiliate marketing given the fluid nature […]

Marketing management

Marketing Day: April 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Releases New Push Notification Enabled iPhone & Android Apps Better notifications, easier discover and simpler search is coming to a smart phone near you. Today Twitter is launching official new […]

Customer experience

Google “Read Data” Offer Rare Look Inside World Of Android, Mobile Ad Revenues

Yesterday The Verge published internal Google data about Android and mobile ad revenues. They offer a fascinating window into Google’s projections and expectations for the platform and mobile in general. These data are the first “real numbers” that have been exposed about Android and mobile ad performance at Google — beyond the $2.5 billion “run […]

Customer experience

Does Your Agency Need A “Mobile Lead”?

As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just sent tablet users to my desktop site?” Most of these questions are topics of intense debate and few have an easy answer. When it comes to […]

Marketing management

Marketing Day: April 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity The Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a […]

Performance marketing

Google’s New Anti-Spam Algo Causing Anger, Frustration Inside Marketing Industry

If the 130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger toward the anti-spam algorithm change that Google announced yesterday. Many search marketers are saying low-quality sites are continuing to do well in Google’s search rankings, and sometimes even having better visibility than […]

Performance marketing

Trending Articles Now Showing In Facebook’s News Feed

In a new change today, “Trending Articles” have been appearing in Facebook users’ news feeds.  The new feature scrolls through 5 articles that appear to be hot across all of Facebook.  This feature very much resembles Google’s  the “Hot On Google+” functionality but adds in the name of a friend who has recently read the article: […]

Performance marketing

Adding Email Engagement To RFM Scoring

Spring has finally arrived, and for most retailers that means something of a lull in holiday frequency (once Mother’s Day has passed), making it an ideal time to get a fresh perspective on email reporting. RFM (Recency, Frequency, Monetary) scoring has long been the go-to method of ranking the value of customers on file. Historically, […]

Customer experience

Apple Cracks Top 10 U.S. Websites In March, ComScore Says

Although it was strong iPhone sales that powered Apple’s monster Q2 earnings today, it was likely the launch of the new iPad that helped propel Apple into the Top 10 of all websites during the month of March. According to comScore’s latest Media Matrix ranking of U.S. web properties, Apple had more than 81.1 million […]

Performance marketing

New “+1 Less” Share Button Released For Google+

The line between Google’s +1 functionality and the Google+ network has always been somewhat blurred.  Today Google has announced a new Google+ share button that helps to differentiate the two services. Google originally launched +1 as a tool similar to Facebook’s like functionality.  A +1 is the equivalent to a user vouching for a website by […]

Marketing management

Marketing Day: April 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues Apple has announced their second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading. […]

Performance marketing

Amazon, Nevada Agree On Sales Tax Collection

Nevada is the latest state to reach an agreement on sales tax collection with Amazon.com — news that should be welcome by affiliate marketers in the Silver State (and elsewhere). As Internet Retailer reports, Amazon will start collecting sales tax on items purchased by Nevada residents on January 1, 2014, or sooner if the federal […]

Customer experience

The “Storage Wars” Begin As Google Drive Finally Arrives

After literally years of speculation and a few weeks of intense anticipation, Google Drive has arrived. Google Docs is being folded into the new service. Indeed Google Drive is a logical extension of Google’s current cloud platform. It’s the “next step” in Google Docs’ evolution according to the blog post by Google’s Sundar Pichai, SVP of […]

Data

More Facebook Insights: How To Calculate 30 Day Metrics

Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month’s column for three examples).  Unfortunately, Facebook does not segment data on a monthly basis.  All Facebook data is segmented into daily, 7-day, or 28-day time periods. This means that […]

Performance marketing

Quora: We’re Not Just About Tech Content, You Know?

About a year ago, while researching Quora for one of my speaking commitments, I typed “bikes” into its search box to see if there was even a single question-answer combo about such a non-tech / non-web topic. I was pleasantly surprised by the results. Quora had a reputation as being extremely heavy on tech and […]

Marketing management

Marketing Day: April 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Updates S-1: 901 Million Users, $1.06 Billion In Revenue, 23 Million Shares To Instagram Facebook has amended its S-1 filing to include a range of new facts and data. Below […]

Marketing management

Facebook To Buy 650 AOL Patents From Microsoft

Just two weeks after Microsoft bought more than 925 patents from AOL, the company is turning around and selling about 650 of them to Facebook. The deal also allows Facebook to license the other AOL patents that it’s not buying from Microsoft. According to today’s announcement, the sale will cost Facebook about $550 million — […]

Performance marketing

9 Real-Life Rules For Creating Shareable Content

If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we’re all striving to create. People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating […]

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