At the end of each year Twitter wraps up a year’s worth of Tweets in a shiny display as a present for all of their users. This year’s Twitter experience outdoes previous attempts as the top Tweets, biggest conversations and more are included on the 2012 micro-site. Included in the display are: Golden Tweets – This feature […]
Buffer, the increasingly popular social media management tool, has announced a new update for both its web interface and iPhone app. Together, the two products are getting a pretty substantial list of new features along with a new look. The new Buffer web app sports a new design that appears to make it easier to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: For Marketing Land’s First Birthday, A New Editor-In-Chief & Expansion Plans Marketing Land is celebrating its first birthday today, and as we go into our second year — some news! We […]
Marketing Land is celebrating its first birthday today, and as we go into our second year — some news! We have a new editor-in-chief as well as some expansion plans coming up. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Marketing Land and Search Engine Land! He begins on January 1, 2013. Matt […]
The Pew Research Center’s Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. If you’re interested in the future of news there are some very interesting findings that have practical implications for news publishers. One of the those findings has to do with the fact that although younger […]
Bill hates writing. Ask Bill to write a blog post and get ready for a hundred excuses (or a lot of unanswered emails). The thing is, Bill is a really smart guy. An industry leader even. We all have a Bill at our company. So how do you get the wealth of information Bill possesses from […]
Ad network Chitika did a comparison of traffic being generated by Nexus tablets compared with Microsoft Surface. The traffic compared was from impressions on its network in the US and Canada during the week of November 12. Surface came out on October 26 and the Nexus 10 on November 13, so the latter is less […]
Programmatic buying is becoming an influential factor in online display advertising. Real-Time Bidding (RTB) has turned into a $2 billion global business in just three years, according to ExchangeWire. However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of falling CPMs, while advertisers are […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Switching Everyone To New Profiles In Two Days If you prefer your old/current Twitter profile format, you’ve got about 48 hours left to enjoy it. Twitter says it’s going to […]
If you prefer your old/current Twitter profile format, you’ve got about 48 hours left to enjoy it. Twitter says it’s going to convert all user profile pages over to the new, image-heavy design beginning on Wednesday, December 12th. This is the big change that Twitter announced on NBC’s Today show back in September. I haven’t […]
In February 2012 the US Federal Trade Commission (FTC) released a study of privacy and mobile apps for kids. The study concluded that parents weren’t given enough information in the app stores to properly evaluate privacy practices. At the time the FTC issued some recommendations for app developers, as well as Apple and Google: All members of the […]
As we approach the end of another year, it’s a good time to think about what we, as marketers, hope to achieve in the next 12 months. But to do so, we also need to think about the things that are likely to have an impact on our businesses, and the products and sites that […]
A few years ago it wouldn’t have been all that strange to see Google and Apple working closely together on something like a joint patent initiative. Then the “thermonuclear” rift happened and the cacophony of bitter lawsuits. Indeed, in the wake of the global litigation between Apple and Google surrogate Samsung and the more direct (Google owned) […]
In late 2010 Google offered as much as $5 billion to buy then private Groupon. At that time daily deals was an incredibly hot market segment and Groupon was the market leader; its business and global reach were surging. It would have been the most expensive acquisition ever for Google at the time. But the […]
Even the White House can’t escape the Pinterest hype. On Saturday the White House officially joined Pinterest, and did so in fashion. Upon joining the ranks of the lay-pinners, the White House announced the “White House Social” on December 17th to kick-off their Pinterest presence. On the White House officially states the following about the Social: “To kick […]
One Twitter handle is no longer enough for many big brands. According to Simply Measured, a social analytics company, 23% of top tier companies have a dedicated customer service handle on Twitter. The segmented accounts allow brands to handle issues, give feedback and interact with customers. Of the top brands analyzed, only 15% of accounts had customer […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Know When To Hold ‘Em, Know When To Fold ‘Em The week in marketing was a bit like a game of poker or a chicken. Companies are playing their […]
The week in marketing was a bit like a game of poker or chicken. Companies are playing their cards and seeing who will blink first. Instagram cut off support for Twitter Cards. Facebook is negotiating with Microsoft for Atlas. Raven Tools decided to drop features to comply with Google AdWord API terms and conditions. Who […]
Have you ever wanted to see Twitter trends for a certain location? Well, now you can see them for 200 locations total. This week Twitter announced the ability to see trends for more locations. This new feature allows a Twitter user to switch locations and see trending topics in that area. “Today, we’re bringing Trends […]
With its incredible rise to popularity, Pinterest has become a big target for spammers. New systems have been implemented to help identify and report spam. The Pinterest quality team has been busy analyzing report data and are now making a move to ban these fraudulent Pinners — forever. The bans will be “removed for good.” […]
For software and consumer technology companies, working with affiliates and resellers can quickly become a cross-channel tug-o-war if there’s not a clear multi-channel marketing strategy for both channel partner programs. Having a game plan for both channels will ensure partners are participating in the program best suited for their business while minimizing cannibalization and channel […]
Business owners can now get granular with Foursquare’s new events feature. Instead of simply tracking location check-ins, a new events feature will allow users to check-in to a specific event at the given location. From wine tastings to parties, trivia to book signings, the events feature will let business (and customers) track specific participation in […]
Google announced they have dropped the free version of Google Apps For Business. Previously, Google Apps for Business had two versions: (1) A free version that mimicked the same feature set and size requirements of a free Gmail account. (2) A paid version with larger storage, better support and more features. Now, Google Apps for […]
Our SMX Social Media Marketing conference is winding down today and the final event on the agenda is a keynote conversation involving Vic Gundotra, the Senior VP of Engineering for Google+, and our own Editor-in-Chief, Danny Sullivan. No doubt the discussion today will cover today’s Google+ adoption/activity statistics, along with plenty of other topics related […]
Simply put, Facebook is big for small & medium businesses. At this week’s BIA/Kelsey’s Interactive Local Media show, Facebook’s Director Of Global SMB Markets, Dan Levy, released update numbers around Facebook Page & ad adoption. The numbers showed explosive growth in the SMB field. Included in the numbers was the confirmation that Facebook has eclipsed the 13 million Page […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Launches Its Answer To Facebook Groups: Google+ Communities An answer to LikedIn or Facebook Groups, Google today launched Google+ Communities. It also released some new “momentum” numbers. Communities has yet […]
An answer to LikedIn or Facebook Groups, Google today launched Google+ Communities. It also released some new “momentum” numbers. Communities has yet to roll out to most people. It will be an additional icon on the left column of Google+, presumably leading to a directory of existing Communities to join. Users will also be able to […]
The plaintiff that recently won a $2.7 billion judgment against Yahoo in a Mexican lawsuit is willing to settle the case for less money. Carlos Bazan-Canabal tells Reuters that Ideas Interactivas and its holding company, Worldwide Directories, are willing to listen if Yahoo wants to settle the case. “If we can reach a settlement with […]
Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can also be hard to keep up with all the changes! One of the most major announcements in recent months is the introduction of placement targeting. Previously, marketplace ads were only shown in the right rail. […]
According to new Google figures, Google+ now has 135 million active users, with 235 million active users when counting Google properties with Google+ features, and 500 million with Google+ enabled accounts. Below, a chart of the growth and more about each type of figure. Google’s Growing “Network Thingy” If three sets of figures for a […]
A few years ago, we were highlighting the use of the internet for the promotion of businesses and telling you how great it was to have your business on the web for all the world to see. Now that focus has shifted to the mobile world. Due to the increase of mobile smartphones and tablets, […]
Day one of our SMX Social Media Marketing conference is wrapping up here in Las Vegas, and we’re concluding things via a keynote conversation with Twitter’s Director of Trust & Safety, Del Harvey (@delbius). Marketing Land’s Editor-in-Chief Danny Sullivan will be leading the conversation, and we’ll be reporting as it goes with our live blog […]
It appears that Facebook will be conforming with social naming norm. The Verge is reporting that all of the “subscribe” actions are going to be converted to “follow” actions. This will not change the “friend” functionality, rather is simply a name change for the subscribe feature. The name change appears to be a play to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Tries To Shed Kafka-esque Image By Working With AdSense Publishers Around Invalid Clicks Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with […]
Working with Google to deal with alleged policy violations can sometimes be Kafkaesque for AdSense publishers, with accusations of invalid activity coming down from on high with little explanation or understanding. In acknowledgment of this history, Google says it is undertaking to be more proactive and positive in its dealings with publisher partners regarding click […]
You’ll be excused if you think the social media platform battles are starting to look like something you’d see on Romper Room. The latest step in this back-and-forth is Instagram’s decision to prevent its images from showing properly on Twitter’s website and clients. At the LeWeb conference today, Instagram CEO Kevin Systrom confirmed the move […]
YouTube announced they have updated the iOS app they launched a couple months ago in response to Apple dropping the native YouTube app. The update brings the much requested iPad user interface support to the app, it also gives iPhone 5 users support as well. So it fills the full iPad screen as well as […]
Presentation is everything, they say. And this is especially true on the Internet, when your prospective customers can’t physically handle your products or talk to you in person. What your readers see in the email you send (its layout and design) significantly impacts how they react to it; namely, whether or not they respond in […]
Its looking like Facebook will be a few million lighter after a California judge gave a preliminary approval of a 20 million dollar settlement stemming from Sponsored Story ads. When launched, the Sponsored Story ads didn’t protect user privacy adequately, which outraged a handful of users as they were unable to opt-out of the program. The Mercury News […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Despite Smaller Share iOS Devices Generate 67 Percent Of Mobile Internet Traffic Recently there have been a number of reports that assert iOS (iPhone, iPads) are generating the majority of […]