The hottest issue over the past few months has been the dwindling reach that Facebook pages have seen. A new feature, Page Notifications, is in the process of being rolled out that will allow for users to see all posts from any given page. This will work much like the “Close Friends” functionality for accounts. […]
Earlier this week The Daily uncovered information that Facebook was experimenting with a proprietary classifieds system called “Marketplace” that focused more on a peer-to-peer exchange. Not only would users be able to list items, but also leverage Facebook audience tools like promoted posts or ads to help get items sold. The Daily reports that the […]
We know that Instagram is one of the most popular social destinations for users, but brands are following suit. Back in August, Simply Measured, a social analytics firm, discovered that 40% of brands had adopted Instagram for marketing. Since then, brand adoption has jumped a whopping 35% quarter-vs-quarter increase — up to 54% adoption rate as of November 1st. Instagram crushed all […]
Yelp formally reported Q3 earnings this afternoon. Last week the company announced preliminary third quarter results along with the acquisition of one of its largest European rivals, Qype, for $50 million. Yelp said it earned quarterly net revenue of $36.4 million, which was 63 percent greater than the previous Q3 in 2011. Net revenue for […]
LinkedIn sailed past Wall Street estimates with its just-announced Q3 earnings. The company is reporting $252 million in revenue for the quarter, an 81 percent jump from Q3 of 2011. Net income was $2.3 million, compared to a loss of $1.6 million a year ago. And the company’s earnings-per-share was 22 cents, double the 11 […]
Today during its Q3 earnings call earlier today Marchex announced that it would be separating its calls and its domains business into two publicly traded companies: Marchex announced earlier today that its board of directors has authorized management to pursue the separation of its business into two distinct, publicly traded entities. Upon closing of the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: B2B Marketers Can’t Ignore Mobile Any Longer Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is […]
Many times after I’ve spoken on mobile search or mobile marketing, I’m approached by someone in B2B who is wondering if mobile search is just a B2C phenomenon, or if it’s something that B2B organizations can benefit from as well. My answer, always, is: yes, mobile search and mobile marketing are just as relevant to […]
Google, Facebook, Twitter and even Starbucks are being criticized and investigated for what several European governments consider to be tax avoidance. In the UK and France in particular Google is under scrutiny. And earlier this week a French newspaper (albeit like the satirical Onion) reported that French authorities had served a whopping EUR 1 billion […]
One of the toughest items that most Page admins ask is “what should I post my content?” While there have been various studies and findings, a new tool helps admins maximize post reach and visibility. PageLever has launched PageLever Now, a real-time Facebook Analytics tool. This tool gives admins a visual representation of post reach that allows […]
App developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of mobile users. The mobile operating systems available to target are iOS, Android and the devices which can be […]