Galloping into the annals of bad portmanteaus comes the word “phablet.” This is the would-be combination of phone and tablet, as you might have expected. It’s being used to describe devices larger than the largest Android smartphones (4.8 inches) but smaller than 7-inch tablets. The Galaxy Note is the exemplar of this new category (if […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: YouTube Launches More Original Programming Channels In Europe And Beyond From the it’s so crazy it just might work department: YouTube launched roughly 100 original content channels a year ago hoping […]
From the it’s so crazy it just might work department: YouTube launched roughly 100 original content channels a year ago hoping to transform itself from a repository of short-form clips into a bona fide cable TV alternative with all the brand advertising revenue that implies. Today YouTube is announcing an expansion of that effort (60 […]
See that “Like” button just above this sentence? The majority of folks think that the number displayed is made up of all those who’ve actually “liked” this article. It’s not the case however — the Like button is an aggregate score from a variety of Facebook actions, including links shared within private messages. TheNextWeb uncovered a […]
You may not have noticed the link, but it’s there in the footer of Twitter’s home page if you’re logged out: “Directory.” It’s a link to Twitter’s unannounced user directory, an alphabetical collection of all Twitter account holders from A to Z that also includes profiles with non-Latin character names. Twitter launched the user directory […]
A handful of selected Twitter advertisers will have access to a new polling tool, Twitter Surveys. Twitter has teamed up with Nielsen to help ad partners measure brand impact across twitter. The goal of the new units is to allow brands to gain better insights on purchase intent, overall awareness and marketing metrics. This is […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Personalization, MindMeld & Tumblr Metrics This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display […]
This week we had plenty of examples of data (our digital wake) being used to personalize the web experience. Whether it’s Criteo’s intent-based display advertising, Gravity’s website personalization or GraphDive’s inferred demographics, the static website is quickly becoming a dinosaur. Even your conversations could be used to deliver personalized content if MindMeld has it’s way. […]
A new study on mobile browser speed offers mixed results when comparing iOS and Android devices, and shows that it’s not just the device/platform that you’re using, but also the cellular network that you’re on that matters. Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast […]
If you’re considering expanding your affiliate marketing program overseas, Australia is worth a closer look. There are several reasons why the continent presents new opportunities for the affiliate channel. In this article, we look at the drivers of the burgeoning economy down under and how affiliate marketers can make the most of the emerging opportunities […]
Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic. The data are drawn from its network of 200,000 publishers. The company added that mobile web traffic has increased 27 percent this year. Source: Shareaholic By comparison StatCounter puts mobile at just under 11 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics Brands and marketers finally have an analytics option to help understand activity and engagement on Tumblr. It’s called Union Metrics […]
Brands and marketers finally have an analytics option to help understand activity and engagement on Tumblr. It’s called Union Metrics for Tumblr, and it’s the result of a formal partnership between Tumblr and Union Metrics — the same company that offers the TweetReach analytics service for companies using Twitter. Union Metrics says its new service […]
A small number of company pages saw a fresh new format during a limited test. Today, all 200 million company pages are receiving the same treatment. The update was officially pushed out this morning and the new pages will show to all users. The pages didn’t just get a new look, but also some new features. The […]
The Association of American Publishers (AAP) announced today that it had settled long-standing litigation with Google over its book scanning project. Google was sued in late 2005 by the AAP (and individual publishers) and the Authors Guild on behalf of writers. The litigation sought more than $100 million in damages for copyright violations. The settlement of the […]
Facebook announced they have hit a billion active users and to celebrate they released a TV ad. The TV ad goes through the events, life cycles and routines people go through on a daily basis and explores those emotions conveying how Facebook is there to help you keep track of the things that connect you. […]
The first U.S. Presidential debate on Wednesday night led to yet another — and completely unsurprising — record for Twitter activity. The Twitter communications team spread the news shortly after the debate ended, saying that the debate topped activity during both the Republican and Democratic National Convention and was “the most tweeted about event in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Continues To Tighten Organic Page Post Reach Earlier this year, we put together a piece about the “paid organification” of Facebook and how users can pay-to-play for optimal visibility. LLsocial […]
Earlier this year, we put together a piece about the “paid organification” of Facebook and how users can pay-to-play for optimal visibility. LLsocial reported that over the past week many admins have discovered a loss of reach from organic page posts in a widespread fashion. Reports varied from a decrease of 5%-40% organic reach to […]
“Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people −and particularly people involved in metrics and evaluation of “how did we do this week/month/quarter?” […]
Dynamic email, also known as data-driven email, has been around for a long time, but planning this type of complex messaging is still a daunting task to many designers and marketers. It’s not so different from the usual design challenge, though: we have a set of assets, rules and restrictions to which the visual design […]
Adobe AdLens is now integrated with Adobe SiteCatalyst. You no longer have to export and import data between the programs, it can now be done automatically between the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps […]
24/7 Wall Street reports Google’s Chairman and former CEO sold over $130 million in Google shares over the past week. Here is the breakdown on the shares sold over the past week or so: Sept. 24 sold 63,592 shares worth $47.33 million Sept. 26 sold 44,742 shares worth $33.69 million Sept. 25 sold 31,602 shares […]
Google today launched a new form of expandable display ad that it calls a “Lightbox ad” — it begins as a standard display ad, but expands to a super-sized image after a two-second hover — long enough, the company says, to eliminate nearly all accidental expansions. Marketers pay when users interact with the ad, rather […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview? Content marketing has been embraced by businesses large and small. There’s far less of a need to buy […]
Content marketing has been embraced by businesses large and small. There’s far less of a need to buy media when you can create it yourself. Businesses are aware that if you have a website, a blog, a YouTube channel, a Twitter presence, a Facebook page or a host of other online offerings, then you’re as […]
Today comScore reported August US mobile market share data. Consistent with the pattern of the last several months Samsung continued to lead other hardware makers, although Apple and HTC were the only OEMs to see growth. Among smartphone operating systems, iOS and Android grew while other platforms continued their slide. Android has firmly established itself […]
For the first eight years of its existence LinkedIn has been about connecting people. Over the last 18 months LinkedIn has begun to offer more content matching services thanks to the addition of LinkedIn Today. A new feature being released today, the ability to follow key LinkedIn influencers, will help bring even more content to […]
App.net, the fledgling social network that launched in August with an annual membership fee of $50 per account, is lowering that price and introducing a monthly membership plan, too. The annual membership fee will be $36 going forward, and all existing account holders will have their memberships extended to reflect the lower price. The service […]
At a time when jobs are top of mind in the national consciousness, the Interactive Advertising Bureau (IAB) has released a study showing that the ad-supported Internet is responsible for 5.1 million jobs in the U.S. and contributed $530 billion to the economy in 2011. The report was funded by the IAB, along with members […]
Yesterday the Pew Research Center’s Project for Excellence in Journalism (PEJ) released its Future of Mobile News report. The findings are based on a survey of just over 9,500 US adults this past summer. The purpose of the study was to investigate mobile news reading and consumption habits on tablets and smartphones. Accordingly Pew has found […]
When the markets open this morning, Google will — for the first time — be valued higher than Microsoft. Google’s stock closed Monday at $761.78 per share, then dropped 68 cents per share in after-hours trading. That gave Google a market cap of a little more than $249 billion. Microsoft’s stock closed Monday at $29.49 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook: Don’t Worry About Ad Clicks, Optimal Reach & Frequency Are Just As Important By now we’ve all heard the doubts on whether or not Facebook Ads work to drive meaningful […]
By now we’ve all heard the doubts on whether or not Facebook Ads work to drive meaningful business. Today Facebook will be unveiling data that counters the traditional ideology that clicks are king for brand advertisers. The new data shows that brand advertisers should focus on impressions, reach and frequency. Facebook teamed up with Datalogix, […]
Yahoo CEO Marissa Mayer took time away last night from transforming Yahoo to give birth to another transformation, a baby boy born to her and husband Zack Bogue. BBB — Baby Boy Bogue, as they’re calling him until deciding on a name, arrived one week early at 10:22pm last night weighing in at 8 lbs, […]
Today Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or remove tags used for marketing and measurement without the need to ask from webmasters to change the website code. According to the Google Tag Manager help center: Google […]
Portland-Oregon based Urban Airship has launched a new location messaging product. It enables publishers and developers to deliver locally relevant messages from within their apps using a variety of precise location-targeting capabilities. Specific locations can be excluded as well. Marketers could, for example, target a zip or neighborhood exclusively or equally block a specific area from receiving the […]
This morning Yandex made two significant announcements: a new Chromium-based web browser and an alternative app store for Android handsets, called Yandex Store. The browser supports both Mac and Windows. In addition to Chromium, which is the source code for the Google Chrome browser, the new Yandex browser uses WebKit and incorporates Opera’s Turbo technology, which helps […]
Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has been credited as an ad-free (or, at least, display-ad-free) search engine, the animated banner ad for the Nexus 7 Android tablet came as a bit of a shock to both Google users and the wider industry. While this […]