In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website? If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic […]
Did you get an invite on Facebook to be surveyed about your experiences on the social network, only to find the actual survey turned into a bizarre political news quiz? I did, as did others. Facebook’s now stopped the survey, saying it was an incomplete test that got out into the wild. Got A Minute […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Upgraded Kindle Fire Now $159, New “HD” Tablets Also Aggressively Priced The Amazon Kindle event just concluded without a smartphone announcement. But there were a bunch of new tablets introduced. I’m […]
The Amazon Kindle event just concluded without a smartphone announcement. But there were a bunch of new tablets introduced. I’m not going to go through all the specs; Danny’s live blog presented some of them and Techmeme is loaded with blog posts that detail screen resolution, battery life and so on. However what struck me […]
I subscribe to an ever-revolving variety of email programs, looking at old, new, large and small email offerings, and the experience offered by each. A recent streak of unsubscribing highlighted a few trends in the design of preference centers. Preference centers revolve around a central idea: choice. This is the subscriber’s control center, the place […]
Data aggregator and forecaster eMarketer has released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as well as Facebook and Apple’s iAd “network.” However in 2013 Facebook mobile revenues are forecast to surpass Twitter’s: Overall the firm says that mobile advertising in the US […]
LinkedIn announced they have made a major design revamp to the company pages. Company pages are special landing pages within LinkedIn that add more information about the companies people work at. The redesign is aimed to give the company pages a much more professional look and provide clearer and better information about the company. Here […]
Today Amazon announced new “Paperwhite” models of its Kindle ebook reader as well as a new Kindle Fire HD edition of its tablet, a version available in two sizes and one with 4G LTE support. Below is my live coverage of the news. See also our more formal story, Upgraded Kindle Fire Now $159, New “HD” […]
Yesterday Nokia announced two new Lumia-Windows (8) Phones. Google’s Motorola division also announced three new RAZR smartphones. Today Amazon will announce new Kindle tablets and, probably, a new smartphone (Danny will be live blogging the event). Next week, on September 12, we’ll get the iPhone 5. All this is happening in the space of one […]
Three weeks after announcing its plans for a new API and associated developer rules, Twitter today formally released API 1.1 to developers. Along with the new API, Twitter has also updated the API Terms (what Twitter calls its “Rules of the Road”) and display requirements. In his blog post, Twitter’s Jason Costa went out of […]
Mobile advertising may still be in its infancy, but if a new study by Trademob is correct, click fraud on mobile ads is already quite well developed. The mobile app marketing company conducted research that showed that 40% of mobile ad clicks are either accidental or fraudulent. The company conducted the study by looking at […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: With Mobile Traffic Above 25 Percent, Quora Launches It First Android Apps Mobile now accounts for more than 25 percent of Quora’s traffic and the company is aiming to build on […]
Mobile now accounts for more than 25 percent of Quora’s traffic and the company is aiming to build on that growth by launching its first Android apps. Quora says its Android apps have all of the site’s core features, and also take advantage of some of Android’s “unique characteristics,” with things like: Integrated search: Users […]
Following in the footsteps of Facebook and Google+ (and Twitter to a lesser degree), LinkedIn has announced new activity notifications that will appear in real-time as users are active on the site. The notifications will show when someone comments or likes your LinkedIn updates, when you get new inMail, when a successful connection request happens, […]
Want to embed on a web page all the tweets from a particular Twitter account, favorites from an account, tweets by those on a Twitter list or Twitter search results for a topic? Twitter’s had individual widgets allowing this before, but now those have been replaced with a new, unified interactive timeline widget. Not only can people […]
When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics, consider that a metric is, in virtually every case, designed to measure a specific outcome. It may be a positive outcome, one that is beneficial to your company: more sales, more customers, less inventory shrink, etc. Or it may […]
Mobile travel behavior and usage are getting a lot of attention lately. Both Nielsen and comScore released mobile-travel data in the past week. In addition, Millennial Media recently published data showing that the travel category has moved from ninth to third position in terms of mobile ad spending in the past year. Now, in a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple, Google Gain Smartphone Share While Others Fading — comScore Comscore released its US mobile data for July this morning. They show both Google and Apple gained market share, while all […]
Comscore released its US mobile data for July this morning. They show both Google and Apple gained market share, while all others continued to lose share. Collectively RIM, Microsoft and Nokia/Symbian now control less than 15 percent of the total smartphone market. Samsung was the top hardware OEM with just over 25 percent of the […]
A UK journalist claims that he’s replicated US writer Nathan Newman’s informal “experiment” suggesting that Google conducts “racial profiling” in the AdWords it shows to Gmail users. The UK journalist says his investigation reproduced “similarly disturbing results” comparable to the US test. Newman’s earlier test, conducted roughly a year ago, involved the use of nine […]
As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the opportunity to capitalize on the abundance of inventory and data available to plan their marketing initiatives. When combined with media, these ingredients create the perfect recipe to apply targeted advertising to seasonal events. […]
While social influence scoring services like Klout, Kred and PeerIndex can provide valuable data for marketers, it’s important that you understand their limitations as well as their strengths. (Note: This is part 2 of a 2-part series. See part 1 here.) One challenge is the fact that you can’t compare scores in an apples-to-apples way […]
When it comes to political activity online, Democrats are more likely than Republicans and Independents to say that social networking sites are important. And they’re also more likely to say that they’ve become more active politically because of their interactions on social media sites. Those are some of the findings in Politics on Social Networking […]