More from MarTech: Page 3

Customer experience

Apple Notches More Patent-Related Victories Against Android OEMs: Samsung And Motorola

According to Bloomberg Apple has won another legal victory against rival Samsung, this time in front of the US International Trade Commission (ITC). Samsung had gone to the ITC to block the importing of iPhones and iPads (from China) into the US on patent-infringement grounds. Samsung claimed four patent violations by Apple. Administrative law judge James […]

Marketing management

Marketing Day: September 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for […]

Performance marketing

Romney Campaign Promoted Tweet Appearing On Critical #RomneyStrength Hashtag

Have you checked out the #RomneyStrength hashtag on Twitter yet? If you have, you’ll know it’s mostly sarcastic comments about the Republican presidential candidate, mocking a news story about a Romney advisor who essentially said the attack in Libya would never have happened if Romney were president. It looks like the Romney campaign hasn’t noticed […]

Marketing management

Marketing Day: September 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 5 Keys To A Successful Holiday Email Strategy You may not want to start counting the days until your in-laws arrive, but email marketers know that Black Friday and Cyber Monday […]

Performance marketing

5 Keys To A Successful Holiday Email Strategy

You may not want to start counting the days until your in-laws arrive, but email marketers know that Black Friday and Cyber Monday are just around the corner. After all, Christmas is just over three months away! Following are five keys to a successful holiday email strategy for you to focus on — it’ll distract […]

Performance marketing

Facebook Ad Exchange (FBX) Opens For Business With 16 Partners

After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social networking giant’s inventory available to real-time bidding (RTB) and retargeting. Facebook is working with the exchanges of a generous number of partners, including AdRoll, AppNexus, Brandscreen, Criteo, DataXu, MediaMath, Nanigans, Kenshoo, […]

Customer experience

All The Numbers From Apple’s iPhone 5 Event

At the iPhone 5 press conference today Apple CEO Tim Cook laid out a lot of stats about the market and device growth in his opening remarks before the new handset was revealed. (See Danny’s hands-on first impressions.) Because I know you want them, I’ve rounded up the key facts and figures from Cook’s commentary […]

Customer experience

iPhone 5: First Impressions Hands-On Review

After today’s iPhone 5 launch event, I had a chance to play with Apple’s new phone. So far, I see plenty of reason for me to upgrade. Below, what I like and what you may wish to consider. How Android Won Me Away From The iPhone First, some background. For the past two years, I’ve […]

Marketing management

Marketing Day: September 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Live Blog: Apple’s iPhone 5 Launched With LTE, Starts $199 Live from San Francisco, it’s Marketing Land’s live blog of the big Apple press event, where the new iPhone 5 will […]

Performance marketing

Co-Founder Charlie Cheever Is Out At Quora

Charlie Cheever, co-founder of the growing Q&A site Quora, has stepped away from day-to-day work and is now just an advisor to the company. As TechCrunch is reporting, Cheever’s future plans are unknown at the moment. Cheever co-founded Quora with Adam D’Angelo in 2009 after the pair served instrumental roles during Facebook’s early days. Quora […]

Marketing management

Facebook Phone? “Wrong Strategy” Says Zuckerberg

Rumors have come and gone and come again that Facebook will develop it own phone. But that idea makes no sense for the company, says Facebook CEO Mark Zuckerberg. In an interview today at the TechCrunch Disrupt conference, Zuckerberg told Mike Arrington that it makes more sense for Facebook to work with others than try to […]

Marketing management

Marketing Day: September 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Live Blog: Facebook CEO Mark Zuckerberg At TechCrunch Disrupt Live from TechCrunch Disrupt, it’s Facebook CEO Mark Zuckerberg’s first major interview since his company went public and its stock started plunging. […]

Customer experience

Pew: Almost 70 Percent Of Affluent Adults Own Smartphones

The Pew Internet & American Life project has released some new survey data about smartphone ownership in anticipation of tomorrow’s iPhone announcement. Based on a survey of more than 3,000 adults earlier this month, Pew says that 45 percent of Americans 18 and older now own smartphones. However the numbers go up when looking only […]

Customer experience

Up Close With Google’s New YouTube App

Google has launched a new iOS YouTube app, that is now available in the App Store as a free download by clicking here. The announcement of a new YouTube app prior to the release of iOS 6 later this month, is not unexpected. As you may know, Apple decided to drop the YouTube App as […]

Customer experience

GoDaddy DNS Hack That Took Down Millions Of Sites Allegedly Came From Member Of Anonymous

Yesterday the world’s largest domain provider, GoDaddy, experienced massive DNS outages that took down millions of sites worldwide for several hours. While GoDaddy didn’t disclose the source of the issue, one member of ‘Anonymous” took claim to the outages as his own doing. The Twitter account AnonymousOwn3r has confessed to the alleged attack saying: Hello everyone who wanna […]

Customer experience

Report: Mobile Now Driving 36 Percent Of All Email Opens

Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more and more email interaction is happening on mobile devices. Adding to that narrative Knotice today released its latest Email Opens report covering the first half of 2012. Since 2010 the company has documented […]

Marketing management

Marketing Day: September 10, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Display Advertising: Who’s Who And What’s What In This Ever-Changing Space I am sure you have heard the expression “the only constant in life is change”. If you make a living […]

Performance marketing

Twitter Prompting Users To Advertise On Twitter

Twitter is now prompting ordinary Twitter users to advertise on Twitter. About ten minutes ago, I went to Twitter.com and I was greeted at the top of my timeline with a message from Twitter to try out their advertising options. The message read, “Advertise on Twitter,” followed by “grow your followers and help them spread […]

Performance marketing

Find And Reward Your Social Media Superfans

The 2012 NFL season is now underway, so let’s take a moment to consider football’s biggest and most unsung hero: the superfan. On game day, superfans don’t just show up. They’re the ones tailgating at dawn, starting the wave and convincing all their friends to show up and cheer, too. Not many of us would […]

Marketing management

Marketing Day: September 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Kindle Ads: The Amazon Bait & Switch Nowhere in the promotional messaging yesterday for the new “Kindle Family” of tablets did Amazon mention the fact that Amazon “Special Offers” and full-color […]

Performance marketing

Kindle Ads: The Amazon Bait & Switch

Nowhere in the promotional messaging yesterday for the new “Kindle Family” of tablets did Amazon mention the fact that Amazon “Special Offers” and full-color “Sponsored Screensavers” (read: ads) will show up on the lockscreen. This program was initiated originally to bring down the price of the entry level Kindle eReader, which costs $69 today. Purchasers […]

Marketing management

Marketing Biz: Adobe Social, Deal Junkies & Bitchy Tweets

This week I am reminded of Voltron, narcolepsy and Burn Notice. Confused? Let me explain. The Hootsuite acquisition of Seesmic and Nebula funding remind me of Voltron. The title of the piece about eBay acquiring Svpply makes me think of My Own Private Idaho and, thus, narcolepsy which is what seems to be happening to […]

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