More from MarTech: Page 2

Customer experience

Blogrolls Are On The WordPress 3.5 Chopping Block

It could be the end of an era for one of blogging’s institutions, not to mention one of search marketing’s favorite ways to give and get links. The blogroll — or Link Manager as it’s currently known — is on the chopping block for the upcoming release of WordPress 3.5. The folks at WPBeginner noticed […]

Performance marketing

Reaching The Right Audience Through Facebook Ads

More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location, interests, level of education, and more. These capabilities allow you to reach customers at a much deeper and more customized level. Instead […]

Marketing management

IFTTT To Drop Twitter Triggers, Will Keep Twitter Actions

Update: Due to new information, the original headline of this story has been changed. Please see the postscript at the end of the original article. If This Then That (IFTTT) is notifying users today that it will stop supporting Twitter-based “triggers” as of next Thursday, September 27th. But the service will still allow users to […]

Marketing management

Marketing Day: September 20, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Maps Is This Year’s Google+ Not as good as what was already out there. A downgrade. Lacks essential features. Rubbish. Why would they release this to the public? Those are […]

Performance marketing

Apple Maps Is This Year’s Google+

Not as good as what was already out there. A downgrade. Lacks essential features. Rubbish. Why would they release this to the public? Those are some of the reactions that we’ve seen this week to the launch of Apple Maps. Or are they the reactions we saw last year when Google launched Google+? They could […]

Customer experience

Amazon The King Of Mobile Retail — comScore

New data released by comScore shows that in the US “4 out of 5” smartphone owners are visiting retail sites on their mobile devices. The total number of mobile-retail visitors was 85.9 million according to the measurement firm. Amazon was the leading retail destination with an audience of almost 50 million smartphone owners. This makes […]

Performance marketing

The Return Of The Google Dance

Old timers in the SEO world will remember the “Google Dance,” if not fondly, at least with some nostalgia. It was when Google’s rankings went through a change each month, sometimes dramatically, when a new algorithm was launched. The Google Dance eventually disappeared. Who’d have thought it would ever return? But it sure has, and we’re likely […]

Marketing management

Marketing Day: September 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: A Virtuous Cycle Of Twitter Community Management What if a prominent journalist followed a brand’s Twitter account and no one noticed? No one on behalf of the brand reciprocated the follow. […]

Performance marketing

A Virtuous Cycle Of Twitter Community Management

What if a prominent journalist followed a brand’s Twitter account and no one noticed? No one on behalf of the brand reciprocated the follow. In an ideal situation, the journalist would have been thanked, added to a list, and engaged. Ouch! It’s easy for community managers to get caught up in the daily and hourly […]

Customer experience

Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year

A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or very likely” to incorporate mobile into their marketing efforts in the next year. The online survey had 1,300 respondents, mostly from the US. Among those that were already buying mobile ads/media, 72 percent planned […]

Performance marketing

Up Close With Twitter’s New Header Photos For Profiles

In case you missed the big announcement on the Today Show yesterday morning, Twitter has updated profiles with a new Timeline-like header photo that will appear across platforms, transitioning the social channel to become more visual and image-centric. How To Update Your Twitter Profile Header There isn’t an obvious “update” on your profile, though, you’ll […]

Performance marketing

Facebook Testing Mobile Ad Network

The much-rumored Facebook ad network is taking another step closer to reality. The social network has confirmed that it is testing a mobile ad network that utilizes Facebook’s data to target ads to users when they use mobile apps or visit certain mobile web sites. The mobile ad network test builds upon what Facebook has […]

Data

Survey: Email Marketers Focused On Integrating Social, Improving Metrics

When asked to identify their top five priorities for the year, social integration and improving analytics were highest on the minds of email marketers, with 37% of those surveyed choosing each goal. That’s according to a new study conducted by the Relevancy Group and sponsored by Return Path. The survey was conducted in August 2012 […]

Marketing management

Marketing Day: September 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pages Manager App Now Allows Admins To Promote Facebook Posts On-The-Go Promoted posts for pages are coming to a mobile device near you — thanks to the new Pages Manager app. […]

Marketing management

Research Firm Predicts Up To 15 Percent Of Likes/Reviews By 2014 Will Be Fake

Research firm Gartner has released a report predicting the importance of online reviews and social media “Likes” will result in Fortune 500 brands and large enterprises increasingly “astroturfing” and paying for positive mentions. Specifically the percentage of paid-for mentions, Likes and reviews will reach 10 to 15 percent of the total by 2014. Gartner goes […]

Performance marketing

11 Content Marketing Knows

It’s easy to jump on a bandwagon. People have a tendency to want to be included. As marketers, we want to stay at the forefront with knowledge of the latest tactics and trends. These desires are strong, and can lead to rash decisions. In trying to not get left behind, you just jump in and […]

Performance marketing

Reddit, New Digg Make TIME’s Best Websites Of 2012

Two social networking stalwarts have made TIME magazine’s list of the Top Websites of 2012: Reddit and Digg. The magazine compiles its list annually, and this year’s Top 50 seems to focus even more than usual on sites that would be under the radar of a mainstream news magazine audience. As TIME says, most of […]

Marketing management

Google+ Reaches 100 Million “Social Network” Users (& How This Is Different From Past Milestones)

Yesterday, Google announced that it had 400 million people who had “upgraded” to Google+, a statistic we’ve had updated over time. But many have wanted to know how many people actually use Google+ itself, not just have accounts enabled for it. That’s finally been revealed: 100 million. Below, a guide to how this figure fits […]

Customer experience

Online Video Ads Are On The Rise: How Do You Measure Success?

Ad spending on digital video is poised to grow from its current 2012 estimate of $3 billion to more than $8 billion by 2016, according to eMarketer. As we all know, advertising dollars move to where eyeballs shift, and if industry predictions are correct, an additional 30 million eyeballs will be moving to digital video, totaling 201 million viewers […]

Performance marketing

Twitter Announces New Image-Heavy Look On The Today Show

This morning’s Today show promised to unveil big changes that are happening with Twitter. Twitter’s CEO,  Dick Costolo, sat down with Matt Lauer & Ryan Screast to chat about the “big” new changes. The biggest change? Making twitter more visual and engaging. In order to achieve this, Twitter has released a “timeline-y” feel for profiles that feature […]

Marketing management

Marketing Day: September 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Outside Image Services Next On Twitter’s Hit List If you’re one of those third-party image services that works with Twitter, it might be time to start thinking about a pivot. […]

Marketing management

Report: Outside Image Services Next On Twitter’s Hit List

If you’re one of those third-party image services that works with Twitter, it might be time to start thinking about a pivot. Having already circled its API wagons to the detriment of LinkedIn users, Instagram users, and angering many with its new developer ecosystem vision, Twitter appears set to drop the hammer next on companies […]

Performance marketing

Report: Google+ Hits 400 Million Upgraded Accounts

Today Google’ Senior Vice President, Engineering, Vic Gundotra, released a post welcoming Nik Software and updating current Google+ stats. According to Gundotra, 400 million users have “upgraded” to Google+ since public signup opened to all. Of the 400 million users, 100 million users are monthly active users of either plus.google.com or the Google+ mobile app. Gundotra stated that the […]

Marketing management

Now Filming At Google: “The Internship” With Vince Vaughn & Owen Wilson

We wrote earlier about a new movie, “The Internship,” starring Vince Vaughn and Owen Wilson as slightly-older-than-normal Google interns. Some of the filming is now happening at Google itself. The comedy stars Vaughn and Wilson as 40-something salesmen who, after getting laid-off, begin anew as interns with Google. Filming began in August at the Georgia […]

Performance marketing

Acer, Skyhook And Google’s Android Self-Interest

Danny has written two articles about Android, openness and the degree of Google’s control over the ecosystem. These were sparked by the recent controversy surrounding computer-maker Acer’s attempt to use a non-authorized version of Android (the Alibaba-made Aliyun OS) on mobile handsets: Google: Acer Can’t Work On “Non-Compatible Android” & Be Part Of Open Handset Alliance […]

Marketing management

What Is The One True Android & How “Open” Is It?

Ironically on iPhone 5 day, Google finds itself about to be embroiled in a fresh debate over how much it controls “open” Android as well as what Android actually is. It’s well past time for “Android” to mean the mobile operating system that Google largely controls while some other name is found for the entirely […]

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