In May Twitter had changed the Discovery tab to include more personalization on content discovery. That change was an improvement, but focused on top stories & content, not necessarily Tweets. The new change is geared more to popular Tweets than just news articles. When a user now clicks on the Discovery tab, they see “Tweets, What’s happening now, […]
Google has announced plans to shut down its Adsense for Feeds service, a move that continues Google slow dismantling of the Feedburner RSS service. Adsense for Feeds is (was) Google’s primary moneymaker for Feedburner. The program allowed publishers to make money by putting Google ads in their RSS feeds; when a user clicked an ad, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Klout Adds Facebook Pages Into Its Scoring Mix Klout’s mix of influence scoring signals finally includes Facebook Pages. Klout announced today that its users are now able to connect Facebook Pages […]
Klout’s mix of influence scoring signals finally includes Facebook Pages. Klout announced today that its users are now able to connect Facebook Pages to their accounts. Facebook Pages are already being factored into Klout scores, and content from those pages will soon start to show up on Klout profiles. For those who care about Klout […]
You may have seen the headlines this week: For the first time, Instagram surpassed Twitter in average daily mobile visitors last month. It’s an important milestone in Instagram’s growth, but the August numbers don’t fully reflect the dramatic gains that Instagram has made over the past six months. ComScore, the source of this week’s statistics […]
Mapageddon was front and center as the new iOS Maps fallout continued and the fight to control the most valuable context began in earnest. Meanwhile both LinkedIn and Bing raced headlong into identifying experts and assessing authority. While you can quibble with their implementations the trend toward a web of people is undeniable. While these […]
Kara Swisher at AllThingsD, the prodigious leaker of Yahoo internal memos, has released former Chief Product Officer Blake Irving’s August 2011 internal strategy document. The 21-page memo is called “Yahoo Three-Year Product Strategy” and lays out “five strategic elements” and a number of “horizontal” areas of focus: “Personalization, Video, Mobile, Social, and Local.” According to Swisher, the […]
Under the stewardship of new CEO Marissa Mayer, Yahoo is launching a new contextual advertising network — similar to Google’s AdSense and the Yahoo Publisher Network it abandoned in 2010. This time, the company is partnering with Search Alliance ally Bing, and technology provider Media.net. The idea, apparently, is to bulk up the amount of […]
Gone are the days of dishing out miniature icons posing as virtual presents on Facebook. Instead of the standard “congratulations!” wall post users will soon be able to comment and include real-world gifts for any occurrence. The new commerce-based Facebook Gifts that users can purchase for their friends directly from their profile page. Facebook Gifts range from gift cards […]
Over the past two days Facebook has removed millions of fake Likes for pages in an attempt to improve overall integrity. Facebook estimates that less that 1% of Likes on any given Page will be removed. The Like removals will target those Pages that violated Facebook Terms in order to gain Likes. The official statement […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Klout Gains Clout With Microsoft Investment Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in […]
Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in Klout. From Klout’s blog post today: To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed […]
Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon. In short it’s a customizable “local discovery engine” that runs in the background on your smartphone (or connected tablet, though it’s not intended for […]
Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we’ve been able to geotarget posts, we’d never been given the chance to say “hi” to the men (or women), between the ages of 18 to 35 (or 35 to 55) that were single (or […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Retail Web Sites Are Getting Slower; IE 10 Beats Firefox & Chrome, Study Says The top retail websites are slower to load than they were last year, and the problem is […]
The top retail websites are slower to load than they were last year, and the problem is at its worst on Google’s Chrome browser — the slowest of three browsers measured in Strangeloop Networks’ Fall 2012 State of the Union study on page speed and web performance. Strangeloop measured the performance of the top 2,000 […]
If you watch the Colbert Report, you know that host Stephen Colbert is a big iPhone fan. But issues with the new Maps in iOS 6 even caused him to work in a little dig last night. It was brief, in the intro, but funny. “I have got an iPhone 5,” he says, taunting the […]
A new Forrester report titled “The Purchase Path of Online Buyers In 2012” analyzes conversion paths on 77,000 orders to determine what sources returned the most revenue. While the report found a handful of high revenue sources (paid search, organic search, email) one clear cut source fell behind the rest: social media. The data showed that […]
This afternoon Yahoo announced that its new CFO would be Ken Goldman. Tim Morse, who had been CFO and acting CEO for a brief time, will be leaving shortly. Morse started in mid-2009. Goldman brings a solid tech-industry resume to the position. According to his bio on Fortinet site (still up): Ken Goldman is an […]
Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site keywords and content development, as well as the queries being searched for. It can be tempting for marketers to optimize results for shorter queries and ignore the long tail, but how much traffic is overlooked this […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Android Owners “More Complacent” Than iOS Users When It Comes To Browser Choice Most iPhone and Android owners overwhelmingly tend to use the default browser on their devices, though some […]
The majority of iPhone and Android owners use the default browser on their devices, though some have downloaded and use alternatives according to a new analysis from Chitika. The company looked a week’s worth of traffic from US and Canadian sites, amounting to “hundreds of millions of online impressions from [the Chitika] ad network between […]
Last week StumbleUpon launched a new-look iOS app with a slew of new features. Today, the revamped StumbleUpon rolls out for web users. The layout looks quite similar to Pinterest, and even includes new “Pinterest-esque” lists. The new design also features the slick StumbleDNA that uses color to categorize content by topic: Each user has […]
It’s been four years since MySpace has been relevant as a social network. Despite the mass community exodus to other social networks, the new Justin Timberlake-led ownership team is still attempting to revive it. A new teaser video was released yesterday that gave users a sneak peak at an upcoming redesign: While the design is […]
With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. There’s nothing especially revealing or controversial in these particular findings. What’s more interesting about the study Google is releasing this morning is the data about features and capabilities […]
Google’s headquarters in Mountain View, California, is well known. The Googleplex, as it’s commonly called, sports everything from a T-Rex to a replica of SpaceShipOne. But Google’s second largest office in New York City has plenty of sights to see of its own. I’ve been to Google’s New York office several times since it officially […]
When it comes to content marketing research, there are a lot of tools at your disposal — so many that it can be overwhelming. From keyword tools and question-and-answer sites to open discussion forums and backlink analyzers, there are tools designed to help you with every step of your content marketing research. But don’t let […]
California is about to become the third state in the US with legislation designed to explicitly allow autonomous vehicles to be tested. California Governor Jerry Brown will sign the new law today at Google’s headquarters in Mountain View. Yesterday afternoon, on Google’s video channel, I noticed a new live stream page that went up saying […]
They’re back. It took almost five days, but feed counts are now showing again in Feedburner’s dashboard. While the feed counts are back, I’m missing five days worth of stats. Feedburner is reporting zero subscribers for September 18-22 in my account, and presumably in all accounts. On Thursday night, I first noticed that the counts […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Does Your Company Pay For Social Media Reviews? A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will […]
A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn’t a new phenomenon, companies may not see the potential downfalls of going overboard when it comes to paid social media interactions and […]
You may have missed the news late Friday, but Twitter CEO Dick Costolo gave a few sneak previews of the company’s road map at a meeting of the Online News Association in San Francisco. Reuters was among several sources that recapped Costolo’s appearance. Here’s a look at some of the items that Costolo said are […]
Traditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements. This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional […]
Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads that, for a time, converted no matter what the message? Not only did those Flash banners integrate movement but they gave you the ability to interact when you put your […]
The “holy grail” of online measurement has always been tracking to offline sales. Indeed, 95 percent of retail sales happen in stores and clicks are often a poor proxy for those in-store activities (comScore has long made this point regarding online display advertising). Accordingly there are now multiple initiatives going on to try and “close […]
Like a Hollywood studio Apple just released the weekend “box office” numbers for iPhone 5: “more than 5 million” sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales […]
Facebook is serious about using real names for user profiles, so much so that they are now recruiting user to help identify their friends’ fake names. Screenshots have surfaced of new prompt that allows a user to confirm, deny or not answer whether or not a friend is using a real name. All responses are […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: PassTools, Facebook Highlight & Google Now This week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, […]
The new Alibaba-made Aliyun mobile operating system was at the center of controversy last week as hardware maker Acer abruptly cancelled a press event designed to announce the launch of a new Aliyun-powered smartphone for the Chinese market. Google claimed that Aliyun was an “non-compatible” version of Android and that Acer, as a member of […]
This week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, expansion of Facebook Highlight and BuzzFeed’s purchase of Kingfish Labs. Conductor and Mass Relevance launched new products for enterprise marketers and Dice confirmed the validity of content marketing with a $20 million acquisition. […]