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Marketing management

Marketing Day: December 12, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: People Now Spend More Time With “Mobile” Than Print Mags, Newspapers Combined According to an eMarketer analysis of time spent with media, TV and mobile saw significant gains vs. 2010 — […]

Performance marketing

How Right Was I About Social Media In 2011?

The launch of Marketing Land dovetails nicely with the end of the year, a time when we’re all encouraged to reflect on the year that has just passed, and what life lessons we can learn from the previous 12 months. For tech bloggers and commentators, it means it’s time to make predictions for the coming […]

Performance marketing

Retargeting Outperforms Online Marketing Averages On Cyber Monday

If you’ve recently begun to explore behavioral retargeting, you’re not alone. Behavioral retargeting is a rapidly growing segment of ecommerce. According to a study by AudienceScience and DIGIDAY, as reported by eMarketer in early 2011, the number of US marketers using site retargeting between May and December 2010 increased from 17 to 22 percent. To […]

Marketing management

Welcome To Marketing Land!

It’s official. Our beta test period is over, and MarTech is now declared formally open! In addition to the news coverage we’ve already been doing about internet marketing, our columns will now begin. Marketing Land Columns In particular, we’ll have columns on each of these topics beginning this week: Affiliate Marketing Analytics & Marketing Email […]

Performance marketing

Why We Need A Real Facebook Subscribe Button For Web Sites

This week, Facebook gave us the Subscribe Button For Web Sites. Unfortunately, the button doesn’t let anyone actually subscribe to web sites, much less the Facebook pages associated with web sites. Here’s what Subscribe does and doesn’t do and how things should change. Subscribe: Facebook’s Version Of Follow Back in September, Facebook introduced the concept of […]

Marketing management

Marketing Day: December 9, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Newsreader iSmackdown: Zite vs. Flipboard vs. Google Currents Earlier I wrote about Google’s new personalized news aggregator/publishing platform Currents. From a user-experience perspective (on the iPad) I gave it a “B,” […]

Customer experience

Newsreader iSmackdown: Zite vs. Flipboard vs. Google Currents

Earlier I wrote about Google’s new personalized news aggregator/publishing platform Currents. From a user-experience perspective (on the iPad) I gave it a “B,” largely because it was mostly undifferentiated from a slew of other similar apps. I subsequently discovered, however, that Currents is also a smartphone app, which I actually like quite a bit more. […]

Customer experience

Google Makes Frontal Assault On Tablets: “Currents,” Carousel Images, Media Ads

Yesterday was a busy tech-news day. While the major news was Twitter’s redesign, Google made a number of announcements as well. Three of them were directed at tablets (or the iPad). The major announcement was Google Currents, which will now go head-to-head with Flipboard, Zite, Taptu, Pulse, AOL Editions and Yahoo Livestand, among others, including […]

Performance marketing

Google+ Comes To Gmail, Improves Contacts & Makes Sharing Easier

The continued push for Google+ integration across all Google products continues. Google created significant enhancements to Gmail that tie in Google+ data for contacts, messages and media. A month ago, Google introduced a new look for Gmail and these Google+ features may have helped to drive the redesign.  Here are some of the new functionality: Add […]

Marketing management

Marketing Day: December 8, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Embeddable Tweets: Add Single Tweets To Any Web Page & Skip The Screenshots In addition to launching brand pages, updating its user interface and tweaking its button set, Twitter has also […]

Performance marketing

New, Enhanced Profiles A Boon To Brands On Twitter

The most important part of the Twitter redesign for marketers is the new, enhanced profile functionality. It gives them a “much richer canvas,” as Twitter CEO Dick Costolo said earlier today. The new brand profile pages are available to a limited number of companies now but will be rolling out more broadly in the coming […]

Performance marketing

Twitter Updates ‘Tweet’ & ‘Follow’ Buttons

Today the familiar light blue ‘tweet’ and ‘follow’ buttons have been updated and de-saturated. This change has been rolled out for all types and sizes of buttons and are automatically updated if you have the buttons installed. The old tweet buttons displayed both the Tweet button and the tweet count in blue: And the new button […]

Performance marketing

Google’s Check-in Offers To Be Self-Service Tool

I spoke with Google representatives at some length last night about the forthcoming Check-in Offers, the unintentional early product “announcement” and some of the confusion around the news. Check-in Offers are an expansion of Google Coupons (renamed Offers) in Google Places. I confirmed with Google that they will be entirely self-provisioned and not sold by […]

Customer experience

IAB: Houston Tops List Of Mobile Shopping Cities; San Francisco Fails To Make Top 10

“Space City” Houston ranks number one on the Interactive Advertising Bureau’s list of mobile shopping cities, followed by New York, Atlanta, Los Angeles and Dallas-Fort Worth. The industry group looked at mobile phone ownership, the influence of mobile coupons and ownership of mobile retail and social media applications when putting together its rankings. Surprisingly, uber-tech-savvy […]

Data

Google Analytics Announces Social Data Hub, Hopes To Centralize All Social Metrics

The Google Analytics team has just announced a new initiative to improve its social reporting capabilities: Social Data Hub. It’s not (yet) a set of reports but rather a way for Google Analytics to centralize social activity from a variety of social networks. Making Social Reports More Comprehensive Earlier this year, Google Analytics launched Social Interaction […]

Marketing management

Marketing Day: December 7, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yelp Users Can Now Edit Business Details On The Go Yelp’s new iPhone app update makes it easier for users to edit and add business listings. According to Yelp’s blog post, […]

Performance marketing

Yelp Users Can Now Edit Business Details On The Go

Yelp’s new iPhone app update makes it easier for users to edit and add business listings. According to Yelp’s blog post, the company’s latest iPhone app update gives users the option to: edit business information like Name, Category, Hours, Address and Map information (and even answer the question, “Permanently closed?”) add new businesses to Yelp […]

Performance marketing

Facebook Subscribe Button Announced, Will Be Launching “Soon”

In mid-September, Facebook announced the “subscribe” feature that allowed people subscribed to personal page to receive every post from those pages. Now, a subscribe button for personal pages is coming to support this further. Joanna Shields — vice president and managing director for Facebook Europe, Middle East and Africa — announced this information today at Le Web. […]

Performance marketing

SMX Social Media Marketing 2011: Day Two Recap

Day two — the final day — of the SMX Social Media Marketing conference is in the books. Here are links to the session recaps and live blog articles that we’ve found around the web from the conference, including some from day one that weren’t published in time to be included in yesterday’s recap. Free […]

Marketing management

Marketing Day: December 6, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Survey: Most US And UK Marketers Just Beginning To Adopt Social Media Thirty-eight percent of senior marketers in the U.S. and Britain say their companies are still just dipping their toes […]

Performance marketing

The Broken Follower Counts & Confusing Buttons Of Google+

How popular is a social media account? Buttons from Facebook and Twitter allow publishers to share an easy-to-understand figure, the number of followers they have. In contrast, the Google+ button reports a strange hybrid figure that can massively undercount how popular a Google+ page is. Twitter Follower Count = Number Of Followers Consider this button […]

Performance marketing

SMX Social Media Marketing 2011: Day One Recap

Day one of the SMX Social Media Marketing conference is in the books. We’ve posted a recap from the keynote conversation, SMX Social Media Marketing: Zagg, Neiman Marcus & The LA Times Share Real Social Media Stories, and here are additional links to the session recaps and live blog articles that we’ve found around the […]

Performance marketing

StumbleUpon Redesigned: New Branding, StumbleBar And Channels For Celebs & Brands

Today StumbleUpon, the most popular social “discovery engine,” is releasing a new and improved version complete with new features and rebranding. Much like Pandora or Netflix, StumbleUpon uses collaborative filtering to serve relevant web content to users. The purpose behind the new enhancements is to improve the ability to filter content while making it quicker […]

Marketing management

Marketing Day: December 5, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How to Market to the ‘Invisible’ 70% – SMN Webcast next Tuesday Recent research indicates that more than 70% of B2B buyers make purchase decisions before engaging with sales or visiting […]

Marketing management

Marketing Day: December 2, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Survey: More People Enjoy Getting Direct Mail From Brands Than Email Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail […]

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