12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it's all about learning good habits and describes her agency's daily morning routine.
There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized.
For PPC agencies and high-level in-house PPC managers, brief morning check-ins with your team can be essential to your clients’ or company’s PPC success. In this post, I’ll outline why I do this and what we’re looking for every morning to make sure we’re on top of our game.
Disclaimer: If you’re a PPC manager at an agency where multiple teams report to you, and each team has an unusually large client load, or you’re in-house managing a massive account, you may have to modify these steps. Further, this practice will only work if each PPC professional on the team has a manageable workload and is committed to the process.
Why have morning PPC check-ins?
As a high-level PPC manager, you want your team to have a good grasp on what’s happening in their accounts daily, and you want to be able to get the information that will help you help them. Here are just two reasons a morning check-in can help create a successful day ahead:
- Find out what happened yesterday. It’s exciting to see what happened with your account(s) the day before — and essential to know what the wins and losses were.
- React quickly. A lot can happen in one day, so a morning check-in helps you stay on top of mission-critical adjustments. This is especially important for newly launched campaigns and ad groups.
Following are 12 steps to a successful PPC morning routine. Encourage your team to go through these each morning for each account, then report back to you any interesting findings.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.