12 things successful PPC managers do in the morning

There are lots of articles out there on what successful people do in the mornings (like this one), and you might have a specific set of things you like to do when you first clock in for the day in order to stay organized.

For PPC agencies and high-level in-house PPC managers, brief morning check-ins with your team can be essential to your clients’ or company’s PPC success. In this post, I’ll outline why I do this and what we’re looking for every morning to make sure we’re on top of our game.

Disclaimer: If you’re a PPC manager at an agency where multiple teams report to you, and each team has an unusually large client load, or you’re in-house managing a massive account, you may have to modify these steps. Further, this practice will only work if each PPC professional on the team has a manageable workload and is committed to the process.

Why have morning PPC check-ins?

As a high-level PPC manager, you want your team to have a good grasp on what’s happening in their accounts daily, and you want to be able to get the information that will help you help them. Here are just two reasons a morning check-in can help create a successful day ahead:

1. Find out what happened yesterday. It’s exciting to see what happened with your account(s) the day before — and essential to know what the wins and losses were.
2. React quickly. A lot can happen in one day, so a morning check-in helps you stay on top of mission-critical adjustments. This is especially important for newly launched campaigns and ad groups.

Following are 12 steps to a successful PPC morning routine. Encourage your team to go through these each morning for each account, then report back to you any interesting findings.

[Read the full article on Search Engine Land.]