My 12 most important SEO metrics to monitor
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.
As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics.
Fortunately, there are plenty of tools that provide you with easy-to-read reports so you can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics you need to focus on can be gathered from either one of those tools.
But which metrics are the most important to track? Here are 12 that stand out from the pack.